Automotive Marketing Executive

The DRVN Automotive Group are recruiting for a strong Automotive Marketing Executive to join the branding and marketing department. You will have high-end automotive experience either from an OEM or Automotive agency background, and your responsibilities will be to support the development and execute marketing strategies to promote our brand and products effectively. You will play a crucial role in enhancing the company's market presence, driving customer engagement, and ultimately contributing to the growth and success of our businesses across the United Kingdom.

Overview of the Role

• Salary: £28,000 - £40,000 DOE
• Holidays: 33 Days
• Pension
• Healthcare/Life Insurance
• Employee Referral Scheme
• Location: Coventry

Company Overview

The DRVN Automotive Group are a sector leading automotive group, specialising in the design, manufacture, and distribution of luxury automotive brands, recognised globally for our commitment to innovation, quality, and engineering, centred around a world-class customer experience. Our recent launch of Evoluto, along with the reimagination of some of Ford Motor Company’s most historically significant icons – including the RS200 and MK1 Escort places DRVN at the forefront of modern automotive excellence. These projects provide our employees with an exceptional platform to showcase their skills across various disciplines and be part of some of the most exciting modernisation programmes the industry has ever seen.

Role Responsibilities

• Support the development of comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Collaborate with the marketing team to create and implement integrated marketing campaigns across various channels, including digital, social media, email, print, and events.
• Conduct market research and analysis to identify trends, customer needs, and competitive insights, and use findings to inform marketing strategies and tactics.
• Manage the company's online presence, including website content, SEO, and social media platforms, to enhance brand visibility and engagement.
• Create compelling marketing collateral, such as brochures, presentations, videos, and advertisements, that effectively communicate the company's value proposition and key messages.
• Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives, and make data-driven recommendations for optimisation.
• Collaborate cross-functionally with other teams to ensure alignment and integration of marketing efforts with overall business objectives.
• Stay up to date on industry trends, emerging technologies, and best practices in marketing, and incorporate relevant insights into marketing strategies and tactics.
• Assist in managing marketing budgets and tracking expenses.
• Support the Events team in planning and coordination automotive events, exhibitions, and product launches where required.
• Collaborate with cross-functional teams to ensure seamless execution.

Essential Skills

• 3+ years marketing experience of working within the Automotive Sector and/or a relevant Marketing degree or equivalent.
• Ability to write great content that underpins marketing strategies within the Automotive space.
• Demonstrated experience in supporting and executing successful marketing strategies and campaigns across multiple channels, including digital marketing.
• Understanding of marketing principles, brand management, and integrated marketing communications.
• Analytical mindset with the ability to interpret data, metrics, and market research to make data-driven decisions.
• Knowledge of the key concepts of digital marketing including SEO.
• Proficiency in marketing software and analytics tools.
• Fully confident in using Microsoft packages at an advanced level.
• Flexibility to travel within the UK and abroad when required.
• Must have IDLR/Full right to work in the UK - Sponsorship will not be provided.

Our inclusive workplace welcomes and values all candidates from all backgrounds, we believe that diversity enhances our ability to innovate and serve our customers effectively. We are an equal opportunity employer and strive to create an environment where everyone feels respected, supported, and able to bring their authentic selves to work. If you require any reasonable adjustments to participate in the recruitment process, please let us know, and we will do our best to accommodate your needs.