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For Companies At a Glance
- Tasks: Drive e-commerce performance and optimise the DROOL website for maximum revenue.
- Company: Join a fast-growing e-commerce startup renowned for contemporary art prints.
- Benefits: Enjoy a competitive salary, flexible working, and generous holiday allowance.
- Why this job: Take ownership of a key commercial role and make a real impact on growth.
- Qualifications: 3+ years in e-commerce or digital optimisation with strong analytical skills.
- Other info: Work in a dynamic environment with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
ABOUT DROOL
DROOL is a fast-growing e‑commerce startup/scaleup that has become one of the world’s leading platforms for contemporary art prints supporting a curated selection of artists globally. Over the last 3 years we have seen exceptional year‑on‑year profitable revenue growth, amassed a ‘cult’ following with 1M+ IG followers and been featured in leading publications (GQ, Architectural Digest, Vogue) along the way. Our growth is supported by the backing of a US VC firm with considerable domain expertise scaling brands like Ruggable, Dr Squatch and Fabletics into e‑commerce powerhouses.
ROLE SUMMARY
We are looking for a commercially minded Ecommerce Manager to own performance & optimisation of the DROOL website. This role acts as the product owner for our ecommerce experience. You will be accountable for conversion rate (CVR), average order value (AOV) and on‑site monetisation, shaping how paid traffic translates into profitable revenue. Your remit covers conversion and monetisation strategy, experimentation and insight, and ownership of the on‑site experience. You’ll work closely with Marketing, Product and Operations to ensure the website is optimised for commercial performance, scalability and margin. If you enjoy using data and experimentation to drive tangible revenue impact, and want ownership over one of the most important commercial surfaces in the business, this role is for you.
RESPONSIBILITIES
- Own CVR and AOV across the DROOL website, with the goal of increasing revenue per visitor.
- Own on‑site offers, bundles, upsells and pricing strategy and presentation.
- Analyse customer journeys and on‑site behaviour to identify friction points and monetisation opportunities.
- Build and execute a structured experimentation roadmap focused on commercial impact.
- Design, run and analyse A/B tests across UX, pricing, offers, upsells and merchandising logic.
- Scope, brief and manage external developers to ship site changes and experiments.
- Use data and experimentation to improve catalogue and collection merchandising efficiency.
- Translate test learnings and data into insights for the rest of the team to inform our artwork catalogue, marketing campaigns and product presentation.
- Own the DROOL website end-to-end, acting as product owner for the on‑site experience and ensuring it is consistently aligned to the marketing and artwork calendar.
MUST HAVE
- 3+ years experience in ecommerce, digital optimisation, growth product or related commercial roles.
- Experience improving the performance of a high‑traffic consumer facing website or digital product.
- Strong analytical and commercial judgement, with the ability to turn data into clear priorities and actions.
- Experience designing, running and interpreting experiments or structured tests.
- Comfortable working directly with developers to scope, prioritise and deliver site improvements.
- Clear communicator who can collaborate effectively across a range of different stakeholders.
- Comfortable operating with a high degree of autonomy, able to spot opportunities, make decisions and execute without close supervision.
DESIRABLE
- Experience in paid‑media‑led or DTC ecommerce businesses.
- Experience working with Shopify.
- Basic working knowledge of HTML/CSS (and foundational JS).
- Experience with experimentation or analytics tools (e.g. Google Analytics, Tag Manager, Visually, Optimizely, VWO).
- Experience creating wireframe/mockups in Figma.
- Interest in art, design or creative consumer brands.
BENEFITS & PERKS
- Competitive salary.
- Flexible working (3 office days per week in Shoreditch, London).
- 25 days holiday + your birthday + a duvet day.
CRO & Monetisation Manager in London employer: DROOL
Contact Detail:
DROOL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO & Monetisation Manager in London
✨Tip Number 1
Get your networking game on! Reach out to people in the e-commerce and digital optimisation space. Use LinkedIn to connect with current DROOL employees or others in similar roles. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in improving conversion rates or average order values. This will give us a clear picture of what you can bring to the table when it comes to optimising our website.
✨Tip Number 3
Be proactive! If you see something on our website that could be improved, don’t hesitate to mention it during your interview. This shows us that you’re already thinking about how to enhance the user experience and drive revenue.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace CRO & Monetisation Manager in London
Some tips for your application 🫡
Show Your Passion for E-commerce: When writing your application, let us see your enthusiasm for e-commerce and digital optimisation. Share specific examples of how you've improved website performance in the past – we love a good success story!
Be Data-Driven: We’re all about using data to drive decisions, so make sure to highlight your analytical skills. Talk about how you've used data to inform your strategies and the tangible results that followed. Numbers speak volumes!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the responsibilities and requirements listed in the job description. Show us how your experience aligns with what we're looking for at DROOL.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at DROOL
✨Know Your Numbers
Make sure you’re familiar with key metrics like conversion rate (CVR) and average order value (AOV). Be ready to discuss how you've improved these in past roles, as this will show your analytical skills and commercial judgement.
✨Showcase Your Experimentation Skills
Prepare examples of A/B tests or experiments you've designed and run. Discuss the outcomes and how they impacted revenue. This will demonstrate your ability to use data to drive decisions, which is crucial for the role.
✨Understand the Customer Journey
Be ready to talk about how you analyse customer journeys and identify friction points. Share specific strategies you've implemented to enhance user experience and monetisation opportunities on a website.
✨Communicate Clearly
Since collaboration is key, practice articulating your ideas clearly. Think about how you would explain complex concepts to different stakeholders, including developers and marketing teams, to ensure everyone is aligned.
