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- Tasks: Drive e-commerce performance and optimise the DROOL website for maximum revenue.
- Company: Join a fast-growing startup revolutionising the contemporary art print market.
- Benefits: Enjoy a competitive salary, flexible working, and generous holiday allowance.
- Why this job: Take ownership of a key commercial role and make a real impact on growth.
- Qualifications: 3+ years in e-commerce with strong analytical skills and experience in digital optimisation.
- Other info: Work in a dynamic environment with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
DROOL is a fast-growing e-commerce startup/scaleup that has become one of the world's leading platforms for contemporary art prints supporting a curated selection of artists globally. Over the last 3 years we have seen exceptional year-on-year profitable revenue growth, amassed a 'cult' following with 1M+ IG followers and been featured in leading publications (GQ, Architectural Digest, Vogue) along the way. Our growth is supported by the backing of a US VC firm with considerable domain expertise scaling brands like Ruggable, Dr Squatch and Fabletics into e-commerce powerhouses.
We are looking for a commercially minded Ecommerce Manager to own performance & optimisation of the DROOL website. This role acts as the product owner for our ecommerce experience. You will be accountable for conversion rate (CVR), average order value (AOV) and on-site monetisation, shaping how paid traffic translates into profitable revenue. Your remit covers conversion and monetisation strategy, experimentation and insight, and ownership of the on-site experience. You'll work closely with Marketing, Product and Operations to ensure the website is optimised for commercial performance, scalability and margin. If you enjoy using data and experimentation to drive tangible revenue impact, and want ownership over one of the most important commercial surfaces in the business, this role is for you.
RESPONSIBILITIES
- Own CVR and AOV across the DROOL website, with the goal of increasing revenue per visitor
- Own on-site offers, bundles, upsells and pricing strategy and presentation
- Analyse customer journeys and on-site behaviour to identify friction points and monetisation opportunities
- Build and execute a structured experimentation roadmap focused on commercial impact
- Design, run and analyse A/B tests across UX, pricing, offers, upsells and merchandising logic
- Scope, brief and manage external developers to ship site changes and experiments
- Use data and experimentation to improve catalogue and collection merchandising efficiency
- Translate test learnings and data into insights for the rest of the team to inform our artwork catalogue, marketing campaigns and product presentation
- Own the DROOL website end-to-end, acting as product owner for the on-site experience and ensuring it is consistently aligned to the marketing and artwork calendar
MUST HAVE
- 3+ years experience in ecommerce, digital optimisation, growth product or related commercial roles
- Experience improving the performance of a high-traffic consumer facing website or digital product
- Strong analytical and commercial judgement, with the ability to turn data into clear priorities and actions
- Experience designing, running and interpreting experiments or structured tests
- Comfortable working directly with developers to scope, prioritise and deliver site improvements
- Clear communicator who can collaborate effectively across a range of different stakeholders
- Comfortable operating with a high degree of autonomy, able to spot opportunities, make decisions and execute without close supervision
DESIRABLE
- Experience in paid-media-led or DTC ecommerce businesses
- Experience working with Shopify
- Basic working knowledge of HTML/CSS (and foundational JS)
- Experience with experimentation or analytics tools (e.g. Google Analytics, Tag Manager, Visually, Optimizely, VWO)
- Experience creating wireframe/mockups in Figma
- Interest in art, design or creative consumer brands
BENEFITS & PERKS
- Competitive salary
- Flexible working (3 office days per week in Shoreditch, London)
- 25 days holiday + your birthday + a duvet day
Cro & Monetisation Manager in England employer: DROOL
Contact Detail:
DROOL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cro & Monetisation Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce and digital optimisation space. Attend industry events, join relevant online communities, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience with conversion rate optimisation and A/B testing. Use real data to demonstrate how you’ve driven revenue in past roles. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills. Be ready to discuss how you’ve used data to inform decisions and improve website performance. Practice articulating your thought process clearly, as communication is key in collaborative environments.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at DROOL. Tailor your application to reflect your passion for e-commerce and how you can contribute to our growth story.
We think you need these skills to ace Cro & Monetisation Manager in England
Some tips for your application 🫡
Show Your Passion for E-commerce: When writing your application, let us see your enthusiasm for e-commerce and digital optimisation. Share specific examples of how you've improved website performance in the past, as this will resonate with our mission at DROOL.
Be Data-Driven: We love numbers! Highlight your experience with data analysis and experimentation. Mention any tools you've used, like Google Analytics or A/B testing platforms, to show us how you turn insights into action.
Tailor Your Application: Make sure to customise your application to reflect the role of Cro & Monetisation Manager. Use keywords from the job description and demonstrate how your skills align with our needs, especially around CVR and AOV.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at DROOL!
How to prepare for a job interview at DROOL
✨Know Your Numbers
Before the interview, brush up on key metrics like conversion rates and average order values. Be ready to discuss how you've improved these in past roles, as this will show your analytical skills and commercial judgement.
✨Showcase Your Experimentation Skills
Prepare examples of A/B tests or experiments you've designed and run. Highlight the outcomes and what you learned from them, as this role heavily relies on data-driven decision-making.
✨Understand the Brand
Familiarise yourself with DROOL's brand, its artists, and its unique selling points. Being able to speak passionately about the brand will demonstrate your genuine interest and fit for the company culture.
✨Collaborate and Communicate
Think of examples where you've worked with cross-functional teams, especially with developers and marketing. Clear communication is key, so be prepared to discuss how you ensure everyone is aligned towards common goals.
