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For Companies At a Glance
- Tasks: Own and execute email and SMS campaigns to drive customer engagement and repeat purchases.
- Company: Join Drool, a thriving e-commerce platform for contemporary art from emerging artists.
- Benefits: Enjoy flexible working, generous holiday, wellness budget, and learning opportunities.
- Why this job: Make a real impact in a fast-paced startup while enhancing customer experiences.
- Qualifications: 2-5 years in CRM or lifecycle marketing with hands-on campaign experience.
- Other info: Work in a dynamic environment with great team collaboration and growth potential.
The predicted salary is between 36000 - 60000 £ per year.
About Drool
DROOL is an e-commerce platform selling contemporary art prints and framed artworks from emerging artists. We have grown profitably and are now focused on improving how we acquire, convert and retain customers as we scale.
Role Summary
We’re hiring a CRM & Lifecycle Manager to own email and SMS execution day to day. This is a hands-on role focused on building, sending and improving campaigns and flows. You'll be responsible for making sure CRM supports key trading moments, drives repeat purchases and works closely with paid and growth activity. The focus is strong execution, consistent testing and clear reporting on what’s working.
Responsibilities
- Own planning and execution of all email and SMS campaigns across drops, sales and key trading moments
- Work closely with growth and creative teams to brief, build and deliver campaigns that align with paid activity and merchandising priorities
- Develop and refine lifecycle journeys that drive repeat purchase and improve first-to-second order behaviour
- Identify key customer segments and build targeted campaigns around them
- Own and optimise core automated flows, ensuring messaging, cadence and timing support trading priorities
- Run structured testing across campaigns and flows to improve performance over time
- Track and report on revenue contribution, engagement and repeat behaviour, using insights to inform future activity
- Maintain strong segmentation, list health and data accuracy across the CRM platform
- Manage sign-up journeys and audience capture across site
Requirements
- 2 - 5 years experience in CRM or lifecycle marketing within e-commerce
- Hands-on experience building and sending campaigns in CRM platforms (Klayvio, Ometria)
- Comfortable working to a campaign calendar and deadlines
- Strong attention to detail and ability to move quickly
- Confident using data to assess performance and make improvements
- Able to work closely with growth and merchandising teams
Bonus:
- Experience improving repeat purchase rate or LTV
- Experience in DTC or marketplace environments
- Comfortable working in a fast-moving startup
Benefits
- Competitive salary
- Flexible working (3 office days per week in Shoreditch, London)
- 25 days holiday + your birthday + a duvet day + bank holidays
- Work a week from abroad
- Company retreat: trip once a year
- Monthly health & wellness budget (for fitness class, gym, meditation, therapy)
- Learning budget: for courses, books etc
- 60-75% employee discount for you + friends & family
CRM & Lifecycle Manager employer: DROOL
Contact Detail:
DROOL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Lifecycle Manager
✨Tip Number 1
Get to know the company inside out! Research Drool's mission, values, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about your past experiences and how they align with the role at Drool. We want to see your hands-on skills shine!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace CRM & Lifecycle Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM & Lifecycle Manager role. Highlight your experience in e-commerce and any hands-on work with CRM platforms like Klayvio or Ometria. We want to see how your skills align with our needs!
Showcase Your Campaign Success: When detailing your past experiences, focus on specific campaigns you've executed. Share metrics that demonstrate your impact, like improved engagement rates or repeat purchase behaviour. We love numbers that tell a story!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity and want to quickly understand what you bring to the table.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at DROOL
✨Know Your CRM Tools
Make sure you’re familiar with the CRM platforms mentioned in the job description, like Klayvio and Ometria. Brush up on your skills in building and sending campaigns, as you'll likely be asked about your hands-on experience during the interview.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to assess performance in previous roles. Think of specific examples where you tracked revenue contributions or improved engagement rates, as this will demonstrate your ability to make data-driven decisions.
✨Understand Customer Segmentation
Since the role involves identifying key customer segments, come ready to talk about your experience with targeted campaigns. Share examples of how you’ve built campaigns around specific segments and the results you achieved.
✨Emphasise Collaboration
This position requires working closely with growth and creative teams, so highlight your teamwork skills. Prepare anecdotes that showcase how you’ve collaborated with others to deliver successful campaigns, especially in fast-paced environments.