At a Glance
- Tasks: Drive website performance and optimise monetisation strategies for a leading e-commerce platform.
- Company: Join a fast-growing startup revolutionising the contemporary art print market.
- Benefits: Enjoy a competitive salary, flexible working, and generous holiday allowance.
- Why this job: Make a real impact on revenue while working with a passionate team in a creative industry.
- Qualifications: 3+ years in e-commerce or digital optimisation with strong analytical skills.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About Drool
DROOL is a fast-growing e-commerce startup/scaleup that has become one of the world’s leading platforms for contemporary art prints supporting a curated selection of artists globally. Over the last 3 years we have seen exceptional year-on-year profitable revenue growth, amassed a ‘cult’ following with 1M+ IG followers and been featured in leading publications (GQ, Architectural Digest, Vogue) along the way. Our growth is supported by the backing of a US VC firm with considerable domain expertise scaling brands like Ruggable, Dr Squatch and Fabletics into e-commerce powerhouses.
Role Summary
We are looking for a commercially minded CRO & Monetisation Manager to own performance & optimisation of the DROOL website. This role acts as the product owner for our ecommerce experience. You will be accountable for conversion rate (CVR), average order value (AOV) and on-site monetisation, shaping how paid traffic translates into profitable revenue. Your remit covers conversion and monetisation strategy, experimentation and insight, and ownership of the on-site experience. You’ll work closely with Marketing, Product and Operations to ensure the website is optimised for commercial performance, scalability and margin. If you enjoy using data and experimentation to drive tangible revenue impact, and want ownership over one of the most important commercial surfaces in the business, this role is for you.
Responsibilities
- Own CVR and AOV across the DROOL website, with the goal of increasing revenue per visitor
- Own on-site offers, bundles, upsells and pricing strategy and presentation
- Analyse customer journeys and on-site behaviour to identify friction points and monetisation opportunities
- Build and execute a structured experimentation roadmap focused on commercial impact
- Design, run and analyse A/B tests across UX, pricing, offers, upsells and merchandising logic
- Scope, brief and manage external developers to ship site changes and experiments
- Use data and experimentation to improve catalogue and collection merchandising efficiency
- Translate test learnings and data into insights for the rest of the team to inform our artwork catalogue, marketing campaigns and product presentation
- Own the DROOL website end-to-end, acting as product owner for the on-site experience and ensuring it is consistently aligned to the marketing and artwork calendar
Must Have
- 3+ years experience in ecommerce, digital optimisation, growth product or related commercial roles
- Experience improving the performance of a high-traffic consumer facing website or digital product
- Strong analytical and commercial judgement, with the ability to turn data into clear priorities and actions
- Experience designing, running and interpreting experiments or structured tests
- Comfortable working directly with developers to scope, prioritise and deliver site improvements
- Clear communicator who can collaborate effectively across a range of different stakeholders
- Comfortable operating with a high degree of autonomy, able to spot opportunities, make decisions and execute without close supervision
Desirable
- Experience in paid-media-led or DTC ecommerce businesses
- Experience working with Shopify
- Basic working knowledge of HTML/CSS (and foundational JS)
- Experience with experimentation or analytics tools (e.g. Google Analytics, Tag Manager, Visually, Optimizely, VWO)
- Experience creating wireframe/mockups in Figma
- Interest in art, design or creative consumer brands
Benefits
- Competitive salary
- Flexible working (3 office days per week in Shoreditch, London)
- 25 days holiday + your birthday + a duvet day
CRO & Monetisation Manager in London employer: Drool Art
Contact Detail:
Drool Art Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO & Monetisation Manager in London
✨Tip Number 1
Get to know the company inside out! Research Drool's mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRO and monetisation. Use real examples from your experience to demonstrate how you've driven results in previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team at Drool.
We think you need these skills to ace CRO & Monetisation Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRO & Monetisation Manager role. Highlight your experience in e-commerce and digital optimisation, and don’t forget to showcase any relevant achievements that demonstrate your ability to drive revenue growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the role and how your skills align with DROOL's mission. Be sure to mention your analytical mindset and experience with A/B testing, as these are key for this position.
Showcase Your Analytical Skills: Since this role heavily relies on data, make sure to include specific examples of how you've used data to inform decisions in previous roles. Whether it’s improving conversion rates or optimising customer journeys, we want to see your analytical prowess!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Drool Art
✨Know Your Numbers
As a CRO & Monetisation Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like conversion rate (CVR) and average order value (AOV). Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Experimentation Skills
Prepare examples of A/B tests or experiments you've designed and executed. Highlight the impact these had on revenue or user experience. This will show that you can translate insights into actionable strategies, which is crucial for this role.
✨Understand the Customer Journey
Familiarise yourself with common friction points in e-commerce. Be prepared to discuss how you've identified and resolved these issues in the past. This will demonstrate your ability to enhance the on-site experience and drive monetisation.
✨Communicate Effectively
Since collaboration is key in this role, practice articulating your ideas clearly. Think about how you would explain complex data insights to non-technical stakeholders. This will show that you can bridge the gap between data and strategy.