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- Tasks: Own and execute email and SMS campaigns to drive customer engagement and repeat purchases.
- Company: Join a thriving e-commerce platform for contemporary art with a focus on growth.
- Benefits: Enjoy flexible working, generous holiday, wellness budget, and employee discounts.
- Other info: Collaborate with creative teams and enjoy excellent career development opportunities.
- Why this job: Make a real impact in a fast-paced startup while honing your CRM skills.
- Qualifications: 2-5 years in CRM or lifecycle marketing, with hands-on campaign experience.
The predicted salary is between 36000 - 60000 ÂŁ per year.
ABOUT DROOL
DROOL is an eâcommerce platform selling contemporary art prints and framed artworks from emerging artists. We have grown profitably and are now focused on improving how we acquire, convert and retain customers as we scale.
This role sits within the growth team and works closely with paid media, creative and merchandising to support trading moments and drive repeat revenue through CRM.
ROLE SUMMARY
We are hiring a CRM & Lifecycle Manager to own email and SMS execution day to day. This is a handsâon role focused on building, sending and improving campaigns and flows. You will be responsible for making sure CRM supports key trading moments, drives repeat purchases and works closely with paid and growth activity. The focus is strong execution, consistent testing and clear reporting on whatâs working.
RESPONSIBILITIES
- Campaigns & Lifecycle
- Own planning and execution of all email and SMS campaigns across drops, sales and key trading moments.
- Work closely with growth and creative teams to brief, build and deliver campaigns that align with paid activity and merchandising priorities.
- Develop and refine lifecycle journeys that drive repeat purchase and improve first-to-second order behaviour.
- Identify key customer segments and build targeted campaigns around them.
- Own and optimise core automated flows, ensuring messaging, cadence and timing support trading priorities.
- Testing, Reporting & Platform
- Run structured testing across campaigns and flows to improve performance over time.
- Track and report on revenue contribution, engagement and repeat behaviour, using insights to inform future activity.
- Maintain strong segmentation, list health and data accuracy across the CRM platform.
- Manage signâup journeys and audience capture across site.
QUALIFICATIONS
- 2 - 5 years experience in CRM or lifecycle marketing within e-commerce.
- Handsâon experience building and sending campaigns in CRM platforms (Klayvio, Ometria).
- Comfortable working to a campaign calendar and deadlines.
- Strong attention to detail and ability to move quickly.
- Confident using data to assess performance and make improvements.
- Able to work closely with growth and merchandising teams.
BONUS
- Experience improving repeat purchase rate or LTV.
- Experience in DTC or marketplace environments.
- Comfortable working in a fastâmoving startup.
BENEFITS
- Competitive salary.
- Flexible working (3 office days per week in Shoreditch, London).
- 25 days holiday + your birthday + a duvet day + bank holidays.
- Work a week from abroad.
- Company retreat: trip once a year.
- Monthly health & wellness budget (for fitness class, gym, meditation, therapy).
- Learning budget: for courses, books etc.
- 60â75% employee discount for you + friends & family.
CRM & Lifecycle Manager in London employer: Drool Art
Contact Detail:
Drool Art Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land CRM & Lifecycle Manager in London
â¨Tip Number 1
Get to know the company inside out! Research their products, values, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in what they do.
â¨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider info or even a referral, which can give you a leg up in the hiring process.
â¨Tip Number 3
Prepare for the interview by practising common questions and thinking about how your experience aligns with the role. Use specific examples from your past work to demonstrate your skills in CRM and lifecycle marketing.
â¨Tip Number 4
Donât forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace CRM & Lifecycle Manager in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM & Lifecycle Manager role. Highlight your experience in e-commerce and CRM platforms like Klayvio or Ometria, as this will show us youâre the right fit for our team.
Showcase Your Campaign Skills: We want to see your hands-on experience with email and SMS campaigns. Share specific examples of campaigns you've executed, including any testing and reporting you've done to improve performance. This will help us understand your approach to driving repeat purchases.
Be Data-Driven: Since this role involves a lot of data analysis, make sure to mention how you've used data to assess campaign performance in the past. We love candidates who can back up their strategies with solid insights!
Apply Through Our Website: Donât forget to submit your application through our website! Itâs the best way for us to keep track of your application and ensure it gets the attention it deserves. We canât wait to hear from you!
How to prepare for a job interview at Drool Art
â¨Know Your CRM Tools
Make sure youâre familiar with the CRM platforms mentioned in the job description, like Klayvio and Ometria. Brush up on your experience with these tools, as being hands-on is crucial for this role.
â¨Understand the Customer Journey
Be prepared to discuss how you would develop and refine lifecycle journeys. Think about specific examples from your past experience where youâve successfully driven repeat purchases or improved customer engagement.
â¨Showcase Your Data Skills
Since data analysis is key for this position, come ready to talk about how you've used data to assess performance in previous roles. Bring examples of how your insights led to actionable improvements in campaigns.
â¨Collaborate Like a Pro
This role requires working closely with growth and creative teams, so be ready to share experiences where youâve collaborated effectively. Highlight any cross-functional projects that demonstrate your ability to align marketing efforts with trading priorities.