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For Companies At a Glance
- Tasks: Drive website performance and optimise monetisation strategies for a leading e-commerce platform.
- Company: Join DROOL, a fast-growing startup in the contemporary art prints space.
- Benefits: Enjoy flexible working, generous holiday, wellness budget, and a learning budget.
- Why this job: Make a real impact on revenue while working with a creative and dynamic team.
- Qualifications: 3+ years in e-commerce or digital optimisation with strong analytical skills.
- Other info: Work in Shoreditch, London, with opportunities for career growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
About Drool
DROOL is a fast-growing e-commerce startup/scaleup that has become one of the world’s leading platforms for contemporary art prints supporting a curated selection of artists globally. Over the last 3 years we have seen exceptional year-on-year profitable revenue growth, amassed a ‘cult’ following with 1M+ IG followers and been featured in leading publications (GQ, Architectural Digest, Vogue) along the way. Our growth is supported by the backing of a US VC firm with considerable domain expertise scaling brands like Ruggable, Dr Squatch and Fabletics into e-commerce powerhouses.
Role Summary
We are looking for a commercially minded CRO & Monetisation Manager to own performance & optimisation of the DROOL website. This role acts as the product owner for our ecommerce experience. You will be accountable for conversion rate (CVR), average order value (AOV) and on-site monetisation, shaping how paid traffic translates into profitable revenue. Your remit covers conversion and monetisation strategy, experimentation and insight, and ownership of the on-site experience. You’ll work closely with Marketing, Product and Operations to ensure the website is optimised for commercial performance, scalability and margin. If you enjoy using data and experimentation to drive tangible revenue impact, and want ownership over one of the most important commercial surfaces in the business, this role is for you.
Responsibilities
- Own CVR and AOV across the DROOL website, with the goal of increasing revenue per visitor
- Own on-site offers, bundles, upsells and pricing strategy and presentation
- Analyse customer journeys and on-site behaviour to identify friction points and monetisation opportunities
- Build and execute a structured experimentation roadmap focused on commercial impact
- Design, run and analyse A/B tests across UX, pricing, offers, upsells and merchandising logic
- Scope, brief and manage external developers to ship site changes and experiments
- Use data and experimentation to improve catalogue and collection merchandising efficiency
- Translate test learnings and data into insights for the rest of the team to inform our artwork catalogue, marketing campaigns and product presentation
- Own the DROOL website end-to-end, acting as product owner for the on-site experience and ensuring it is consistently aligned to the marketing and artwork calendar
Must Have
- 3+ years experience in ecommerce, digital optimisation, growth product or related commercial roles
- Experience improving the performance of a high-traffic consumer facing website or digital product
- Strong analytical and commercial judgement, with the ability to turn data into clear priorities and actions
- Experience designing, running and interpreting experiments or structured tests
- Comfortable working directly with developers to scope, prioritise and deliver site improvements
- Clear communicator who can collaborate effectively across a range of different stakeholders
- Comfortable operating with a high degree of autonomy, able to spot opportunities, make decisions and execute without close supervision
Desirable
- Experience in paid-media-led or DTC ecommerce businesses
- Experience working with Shopify
- Basic working knowledge of HTML/CSS (and foundational JS)
- Experience with experimentation or analytics tools (e.g. Google Analytics, Tag Manager, Visually, Optimizely, VWO)
- Experience creating wireframe/mockups in Figma
- Interest in art, design or creative consumer brands
Benefits
- Competitive salary
- Flexible working (3 office days per week in Shoreditch, London)
- 25 days holiday + your birthday + a duvet day + bank holidays
- Work a week from abroad
- Company retreat: trip once a year
- Monthly health & wellness budget (for fitness class, gym, meditation, therapy)
- Learning budget: for courses, books etc
- 60-75% employee discount for you + friends & family
CRO & Monetisation Manager employer: Drool Art
Contact Detail:
Drool Art Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO & Monetisation Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the e-commerce and digital optimisation space. Use LinkedIn to connect with current employees at Drool or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your analytical skills! Prepare some case studies or examples of how you've improved conversion rates or average order values in past roles. Be ready to discuss these during interviews to demonstrate your impact.
✨Tip Number 3
Don’t just apply; engage! When you submit your application through our website, follow up with a personalised message. Mention something specific about Drool that excites you, like their unique approach to art prints. It shows genuine interest!
✨Tip Number 4
Brush up on your experimentation knowledge! Familiarise yourself with A/B testing and analytics tools. Being able to talk confidently about your experience with these will set you apart as a candidate who can hit the ground running.
We think you need these skills to ace CRO & Monetisation Manager
Some tips for your application 🫡
Show Your Passion for E-commerce: When you're writing your application, let your enthusiasm for e-commerce shine through! We want to see how your experience aligns with our mission at DROOL and how you can contribute to our growth story.
Be Data-Driven: Since this role is all about optimisation and performance, make sure to highlight your analytical skills. Share specific examples of how you've used data to drive decisions and improve website performance in your previous roles.
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to the CRO & Monetisation Manager role. Mention relevant experiences that showcase your ability to own and optimise an e-commerce site like ours.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at DROOL!
How to prepare for a job interview at Drool Art
✨Know Your Numbers
As a CRO & Monetisation Manager, you'll need to demonstrate your understanding of key metrics like conversion rate and average order value. Brush up on your data analysis skills and be ready to discuss how you've used data to drive revenue in previous roles.
✨Showcase Your Experimentation Skills
This role involves a lot of A/B testing and experimentation. Prepare examples of tests you've designed and the insights gained from them. Be specific about the impact these tests had on performance and how you translated those learnings into actionable strategies.
✨Understand the Customer Journey
Familiarise yourself with customer journey mapping and be prepared to discuss how you've identified friction points in the past. Highlight any experience you have in improving user experience and driving monetisation through strategic changes.
✨Collaboration is Key
You'll be working closely with various teams, so it's crucial to demonstrate your communication and collaboration skills. Think of examples where you've successfully worked with marketing, product, or development teams to achieve common goals and be ready to share those stories.
