MARKETING EXECUTIVE in Retford

Drone Defence operates at the leading edge of counter drone technology, protecting critical sites, assets and people from emerging aerial threats. As the use of drones continues to grow, so does the need for intelligent and reliable defence solutions that can be trusted in high-risk environments.

Key Responsibilities

• Strategy, Planning & Brand Management
  • Develop, plan, and execute a comprehensive marketing strategy aligned with organisational objectives, covering corporate brand, products, and services.
  • Develop and maintain a clear and consistent brand strategy across all channels and touch points.
  • Continually review market conditions, customer behaviour, and competitor activity, adjusting the marketing strategy as required.
  • Identify new business and market opportunities to support growth initiatives.
• Campaigns, Content & Digital Marketing
  • Plan, deliver, and optimise marketing campaigns across digital, social, and paid channels.
  • Manage and refine the organisation’s social media presence, including organic and paid activity.
  • Execute online paid promotion through social media platforms and Google Ads.
  • Create, commission, and manage high-quality content, including written content, video, and visual assets.
  • Coordinate video production activities for marketing, promotional, and thought leadership purposes.
  • Report on campaign effectiveness using data-driven insights and analytics.
• Events, PR & Thought Leadership
  • Create and manage a marketing calendar, including any conferences, exhibitions, and thought leadership contributions.
  • Coordinate business and product award submissions and participation.
  • Coordinate the distribution of press releases across appropriate channels, including email, media platforms, and social media.
  • Negotiate with media agencies and suppliers to secure promotional services and materials.
  • Provide marketing tools, collateral, and materials to enable the sales team to operate effectively.
  • Identify, develop, and manage brand and commercial partnerships to extend reach and customer engagement.
• Data, CRM & Market Research
  • Manage and maintain the company CRM system (e.g. HubSpot), ensuring data accuracy and effective utilisation.
  • Utilise internal databases and external data sources to inform targeting and campaign strategy.
  • Conduct market research studies to support product development, positioning, and go-to-market planning.
• Website, Design & Production
  • Create, manage, and continually improve the company website, including structure, content, and performance.
  • Design and produce marketing collateral, product packaging and printed marketing materials as required.

Knowledge, Skills & Behaviours

• Knowledge
  • Marketing strategy development and execution, ideally within technology, defence, aerospace, or security-related sectors.
  • Digital marketing channels, including social media, paid advertising, SEO, and email marketing.
  • Brand development and brand governance principles.
  • Marketing analytics, KPIs, and performance measurement.
  • CRM systems and marketing automation platforms.
• Skills
  • Strong planning and organisational skills, with the ability to manage multiple projects concurrently.
  • Practical working knowledge of Adobe Creative Cloud, including InDesign, Photoshop, Illustrator, and Premiere Pro, for the creation of marketing and promotional assets.
  • Understanding of design principles for digital, print, video, and social media formats.
  • Excellent written and verbal communication skills, including copywriting.
  • Data analysis skills, with the ability to translate insights into actionable marketing decisions.
  • Stakeholder management, including internal teams and external suppliers.
  • Negotiation skills with media agencies and service providers.
• Behaviours
  • Commercially minded.
  • Proactive, self-motivated, and able to work independently.
  • Adaptable and responsive to changing market conditions.
  • Detail-oriented while maintaining a strategic perspective.
  • Collaborative and supportive of cross-functional teams, particularly sales.

Person Specification

• Proven experience in a marketing role.
• Demonstrable experience managing digital marketing channels and content creation.
• Experience with video production and multimedia content.
• Demonstrable experience using Adobe Creative Cloud (Including InDesign, Photoshop, Illustrator, and Premiere Pro) to support marketing, branding and campaign activity.
• Experience using Canva as part of a wider marketing toolkit.
• Experience working with CRM systems (e.g. HubSpot or similar).
• Strong understanding of marketing performance measurement and reporting.
• Ability to manage suppliers, agencies, and external partners.
• Eligible to work in the UK.
• Must be based locally to the Drone Defence office in Retford, or within a commutable distance.
• Experience in the defence, security, aerospace, drone, or advanced technology sectors.
• Experience managing or contributing to thought leadership initiatives.
• Knowledge of website CMS platforms and basic UX principles.
• Experience coordinating awards submissions and PR activity.