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For Companies At a Glance
- Tasks: Lead product vision and strategy for a cutting-edge automotive e-commerce platform.
- Company: Join Drivvn, an award-winning company transforming vehicle buying experiences.
- Benefits: Competitive salary, performance bonuses, equity, and professional development opportunities.
- Other info: Be part of a diverse team with exciting growth plans and global expansion.
- Why this job: Shape the future of automotive e-commerce and make a real impact.
- Qualifications: Proven experience in senior product leadership and strong e-commerce background.
The predicted salary is between 80000 - 100000 £ per year.
Company Overview
Are you ready to help us shape the future of automotive e-commerce? At Drivvn, we're on a mission to transform how people buy and lease vehicles and we'd love for you to be part of it. As proud winners of the Culture100 Award, we're recognised not just for our innovation, but for putting our people at the heart of everything we do. Since launching in 2020 as part of the TCC Group, we have been working with major automotive brands like Stellantis, Ford, Volvo, and Volkswagen to deliver seamless digital retail experiences. More recently, we've expanded into vehicle leasing, collaborating with forward-thinking partners such as MHC and Leasys. Our platform supports the entire automotive sales and leasing journey, from vehicle configuration to financing, with real-time integration and omnichannel capabilities that put the customer in control. Our platform handles millions of real-time pricing calculations and inventory updates, integrating deeply with OEM systems, DMS platforms, and finance providers. We're currently focused on the European market, but we're thinking big and have exciting plans for global expansion. In FY25, we generated over £8 million in revenue and we know that our success is all thanks to the brilliant people who make up our team.
Role Overview
As Director of Product, you'll own the product vision and strategy for Drivvn's platform, defining where we go, why it matters, and how we get there. This is a senior leadership role at the heart of the business, sitting alongside the CTO and commercial leadership to shape both product direction and company strategy. You'll lead a talented team of Product Leads and Designers and bring the discipline and energy to turn ambitious ideas into real outcomes for our clients and their customers.
What You'll Do
- Product Vision & Strategy
- Define and own the overarching product vision, aligned with company objectives and market opportunities
- Identify growth opportunities within automotive ecommerce — new features, products, and adjacent services
- Translate business strategy into a clear, prioritised, and actionable product roadmap
- Act as the voice of the customer, ensuring everything we build solves real problems and delivers measurable value
- Leadership & Team Direction
- Lead, mentor, and develop Product Leads and Design teams
- Establish best practices across product discovery, delivery, and lifecycle management
- Foster a culture of innovation, accountability, and continuous improvement
- Provide clear direction and prioritisation across multiple product streams
- Cross-functional Collaboration
- Partner closely with the CTO and engineering teams to ensure effective and aligned product delivery
- Connect product initiatives to technical strategy, scalability, and platform capabilities
- Collaborate with commercial, sales, and marketing teams to drive product-market fit and successful go-to-market execution
- Play an active role in executive decision-making as a key member of the senior leadership team
- Product Delivery & Execution
- Oversee the end-to-end product development lifecycle from ideation through to launch and optimisation
- Ensure roadmaps are realistic, well-prioritised, and aligned with engineering capacity
- Balance short-term delivery with long-term strategic goals
- Champion data-driven decision-making and a culture of continuous iteration
- Commercial Impact
- Drive revenue growth through product innovation and optimisation of ecommerce journeys
- Define and track key product metrics — including conversion rates, engagement, retention, and revenue contribution
- Ensure products deliver measurable ROI for both Drivvn and its automotive clients
What We're Looking For
- Experience & Background
- Proven track record in a senior product leadership role as Head of Product, Director of Product, or equivalent
- Strong background in ecommerce, ideally within automotive or a similarly complex, multi-stakeholder domain
- Experience working closely with engineering in a modern software development environment
- Demonstrated ability to define and deliver product strategy at scale
- Skills & Mindset
- Strong commercial awareness with the ability to connect product decisions to tangible business outcomes
- Excellent stakeholder management skills, including operating comfortably at C-suite level
- Data-driven approach with hands-on experience using analytics to inform and validate decisions
- A natural leader who develops capability in others and builds high-performing teams
What Success Looks Like
- A coherent product vision is in place, well understood across the business, and clearly connected to Drivvn's commercial goals
- The roadmap is structured, realistic, and prioritised — with the whole business confident in what we're building and why
- Product and engineering are working in genuine partnership, with strong delivery cadence and fewer blockers
- Key product metrics are defined, tracked, and moving in the right direction — particularly around ecommerce conversion, client retention, and revenue contribution
- Clients are seeing tangible value from product improvements, reflected in satisfaction, retention, and growth
- The product team is operating at a higher level, with stronger discovery practices, clearer ownership, and a culture of continuous improvement
- You're a trusted and active voice in the senior leadership team, contributing to company strategy beyond the product brief
- New product opportunities in automotive ecommerce are being identified and brought to life, keeping Drivvn ahead of the market
What We Offer
- Competitive salary + performance-based bonus + equity
- Professional development budget + conference attendance
- Opportunity to shape the growth function in a scaling business
- Work directly with Executive Team
Drivvn is an equal opportunities employer. We're committed to building a diverse and inclusive team and welcome applications from all backgrounds.
Director of Product in Birmingham employer: drivvn
Contact Detail:
drivvn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Product in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the automotive e-commerce space, especially those connected to Drivvn. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show your passion for product strategy! When you get the chance to speak with anyone from Drivvn, make sure to share your ideas on how to enhance their platform. This shows you're not just interested in the role but genuinely invested in their mission.
✨Tip Number 3
Prepare for interviews by diving deep into Drivvn's products and competitors. Knowing the ins and outs of their offerings will help you articulate how you can contribute to their growth and innovation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re serious about joining the team at Drivvn.
We think you need these skills to ace Director of Product in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director of Product role. Highlight your experience in ecommerce and product leadership, and show how your skills align with Drivvn's mission to transform automotive e-commerce.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to illustrate how you’ve driven revenue growth or improved product performance.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to see who you are beyond your professional experience. Share your passion for innovation and how you can contribute to our culture at Drivvn.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at drivvn
✨Know the Company Inside Out
Before your interview, dive deep into Drivvn's mission and values. Understand their approach to automotive e-commerce and how they collaborate with major brands. This knowledge will help you align your answers with their goals and show that you're genuinely interested in being part of their journey.
✨Showcase Your Leadership Style
As a Director of Product, you'll be leading teams. Be prepared to discuss your leadership philosophy and provide examples of how you've successfully mentored and developed product teams in the past. Highlight your ability to foster a culture of innovation and accountability, which is crucial for this role.
✨Connect Product Strategy to Business Outcomes
Drivvn is looking for someone who can link product decisions to tangible business results. Come ready to discuss how you've previously defined and executed product strategies that drove revenue growth and improved customer satisfaction. Use data to back up your claims and demonstrate your data-driven approach.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about how you work with engineering, sales, and marketing teams. Be ready to share specific examples of successful collaborations that led to effective product delivery. Emphasise your stakeholder management skills and how you ensure alignment across different departments.