At a Glance
- Tasks: Lead product vision and strategy for innovative automotive e-commerce platform.
- Company: Join Drivvn, a Culture100 Award-winning company transforming vehicle buying experiences.
- Benefits: Competitive salary, performance bonuses, equity, and professional development opportunities.
- Other info: Collaborate with an executive team in a dynamic, inclusive environment.
- Why this job: Shape the future of automotive e-commerce and make a real impact.
- Qualifications: Proven experience in senior product leadership and strong e-commerce background.
The predicted salary is between 80000 - 100000 £ per year.
Company Overview
Are you ready to help us shape the future of automotive e‑commerce? At Drivvn, we're on a mission to transform how people buy and lease vehicles and we'd love for you to be part of it. As proud winners of the Culture100 Award, we're recognised not just for our innovation, but for putting our people at the heart of everything we do. Since launching in 2020 as part of the TCC Group, we have been working with major automotive brands like Stellantis, Ford, Volvo, and Volkswagen to deliver seamless digital retail experiences. More recently, we've expanded into vehicle leasing, collaborating with forward‑thinking partners such as MHC and Leasys. Our platform supports the entire automotive sales and leasing journey, from vehicle configuration to financing, with real‑time integration and omnichannel capabilities that put the customer in control. Our platform handles millions of real‑time pricing calculations and inventory updates, integrating deeply with OEM systems, DMS platforms, and finance providers. We're currently focused on the European market, but we're thinking big and have exciting plans for global expansion. In FY25, we generated over £8 million in revenue and we know that our success is all thanks to the brilliant people who make up our team.
Role Overview
As Director of Product, you'll own the product vision and strategy for Drivvn's platform, defining where we go, why it matters, and how we get there. This is a senior leadership role at the heart of the business, sitting alongside the CTO and commercial leadership to shape both product direction and company strategy. You'll lead a talented team of Product Leads and Designers and bring the discipline and energy to turn ambitious ideas into real outcomes for our clients and their customers.
What You'll Do
- Product Vision & Strategy
- Define and own the overarching product vision, aligned with company objectives and market opportunities
- Identify growth opportunities within automotive e‑commerce — new features, products, and adjacent services
- Translate business strategy into a clear, prioritised, and actionable product roadmap
- Act as the voice of the customer, ensuring everything we build solves real problems and delivers measurable value
- Leadership & Team Direction
- Lead, mentor, and develop Product Leads and Design teams
- Establish best practices across product discovery, delivery, and lifecycle management
- Foster a culture of innovation, accountability, and continuous improvement
- Provide clear direction and prioritisation across multiple product streams
- Cross‑functional Collaboration
- Partner closely with the CTO and engineering teams to ensure effective and aligned product delivery
- Connect product initiatives to technical strategy, scalability, and platform capabilities
- Collaborate with commercial, sales, and marketing teams to drive product‑market fit and successful go‑to‑market execution
- Play an active role in executive decision‑making as a key member of the senior leadership team
- Product Delivery & Execution
- Oversee the end‑to‑end product development lifecycle from ideation through to launch and optimisation
- Ensure roadmaps are realistic, well‑prioritised, and aligned with engineering capacity
- Balance short‑term delivery with long‑term strategic goals
- Champion data‑driven decision‑making and a culture of continuous iteration
- Commercial Impact
- Drive revenue growth through product innovation and optimisation of e‑commerce journeys
- Define and track key product metrics — including conversion rates, engagement, retention, and revenue contribution
- Ensure products deliver measurable ROI for both Drivvn and its automotive clients
What We're Looking For
- Experience & Background
- Proven track record in a senior product leadership role as Head of Product, Director of Product, or equivalent
- Strong background in e‑commerce, ideally within automotive or a similarly complex, multi‑stakeholder domain
- Experience working closely with engineering in a modern software development environment
- Demonstrated ability to define and deliver product strategy at scale
- Skills & Mindset
- Strong commercial awareness with the ability to connect product decisions to tangible business outcomes
- Excellent stakeholder management skills, including operating comfortably at C‑suite level
- Data‑driven approach with hands‑on experience using analytics to inform and validate decisions
- A natural leader who develops capability in others and builds high‑performing teams
What Success Looks Like
- A coherent product vision is in place, well understood across the business, and clearly connected to Drivvn's commercial goals
- The roadmap is structured, realistic, and prioritised — with the whole business confident in what we're building and why
- Product and engineering are working in genuine partnership, with strong delivery cadence and fewer blockers
- Key product metrics are defined, tracked, and moving in the right direction — particularly around e‑commerce conversion, client retention, and revenue contribution
- Clients are seeing tangible value from product improvements, reflected in satisfaction, retention, and growth
- The product team is operating at a higher level, with stronger discovery practices, clearer ownership, and a culture of continuous improvement
- You're a trusted and active voice in the senior leadership team, contributing to company strategy beyond the product brief
- New product opportunities in automotive e‑commerce are being identified and brought to life, keeping Drivvn ahead of the market
What We Offer
- Competitive salary + performance‑based bonus + equity
- Professional development budget + conference attendance
- Opportunity to shape the product function in a scaling business
- Work directly with Executive Team
Drivvn is an equal opportunities employer. We're committed to building a diverse and inclusive team and welcome applications from all backgrounds.
Director of Product in Birmingham employer: drivvn Limited.
At Drivvn, we pride ourselves on being an award-winning employer that places our people at the forefront of our mission to revolutionise automotive e-commerce. With a vibrant work culture that fosters innovation and collaboration, we offer competitive salaries, performance-based bonuses, and professional development opportunities, all while working alongside industry leaders in a rapidly expanding market. Join us in shaping the future of vehicle purchasing and leasing, where your contributions will directly impact our success and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Product in Birmingham
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like drivvn Limited.!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at drivvn Limited. would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at drivvn Limited. through your school's career services!
We think you need these skills to ace Director of Product in Birmingham
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Director of Product, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Director of Product position at drivvn Limited.. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at drivvn Limited.
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
