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- Tasks: Drive user acquisition through innovative paid and organic marketing strategies.
- Company: Join a dynamic team at a leading app growth company.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Be at the forefront of app marketing and make a real impact on user engagement.
- Qualifications: 2+ years in growth marketing with hands-on experience in app store optimisation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are seeking a commercial, innovative, and highly motivated User Acquisition (Paid & Organic) Appsto own and implement our paid UA and ASO strategies. This role requires a “hands‑on” and a deep understanding of how paid and organic channels interact to achieve a lower blended Customer Acquisition Cost (CAC) and a higher Lifetime Value (LTV). Working closely with the Head of Digital, you will take ownership of the entire user journey, from the first touchpoint on a paid ad to the final conversion on the App Store. You will manage our presence across major app stores and ad networks, ensuring our brand remains competitive in a fast‑paced, multi‑sector market.
- Paid User Acquisition & Performance
- Strategy & Execution: Support the Head of Digital to develop and execute a multi‑channel paid UA strategy, with a heavy focus on Google UAC and Apple Search Ads (ASA).
- Campaign Management: Manage and optimise campaign bidding and budgets daily to maximise ROI and hit aggressive growth goals.
- Creative Operations: Create cross‑functional design briefs and collaborate with the design team to deliver high‑performing assets (video, static, CPP/CSLs).
- Testing & Innovation: Lead A/B testing for creatives, ad copy, and landing pages. Proactively organise updates for new features, app functionality, and seasonality.
- Market Intelligence: Stay ahead of platform policy changes, new ad formats, and monitor competitor activity across ASA and Google Ads.
- Store Management: Support the development and refinement of the ASO strategy for both the Apple App Store and Google Play Store.
- Metadata Optimization: Conduct deep keyword research and optimise app store metadata to improve discoverability.
- Asset Optimisation: Manage and optimise app screenshots, IAEs, promotional content, feature graphics, and app preview videos.
- Growth Analytics: Monitor app store rankings, visibility, and conversion rates. Track competitor movements across categories, keywords, and creative tests.
- Brand Alignment: Ensure 100% brand consistency across all mobile marketing channels and creative touchpoints.
- Product Integration: Partner with the Product and Development teams to ensure feature launches and seasonal updates align with user search intent.
- Data Reporting: Monitor and report on key metrics including CPI, CPA, ROAS, and Install Volume.
- Trend Analysis: Analyse market trends and user behavior to identify untapped growth opportunities.
Skills & Experience
- Minimum of 2+ years in a creative Growth Marketing or UA role, with hands‑on knowledge of App Store Connect, Google Play Console, Apple Search Ads and Google Ads is essential.
- Full understanding of the project lifecycle, with the ability to manage multiple projects under pressure and hit tight deadlines.
- Demonstrated success in managing end‑to‑end app development cycles and successfully delivering mobile apps to an ever‑changing consumer market.
- An excellent understanding of Firebase for tracking and attribution.
- Must have a solid understanding of ASO principles.
- Must have the ability to translate performance data into actionable design briefs for creative teams.
- Strong persuasion skills with the ability to build a case for new ideas and convince stakeholders of the best way forward.
- A critical thinker who remains energetic and enthusiastic, even when navigating platform policy changes or shifting market trends.
- Strong written and verbal skills with the ability to interact professionally with everyone from developers to senior leadership.
App Growth Marketing Manager (Paid & Organic) in Rugeley employer: Driving Test Success Limited
Contact Detail:
Driving Test Success Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App Growth Marketing Manager (Paid & Organic) in Rugeley
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in user acquisition and app marketing. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire and express your interest in working with them. A well-crafted email can go a long way in landing an interview, even if they aren’t actively hiring.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Tailor your application to highlight your experience in paid and organic user acquisition, and don’t forget to showcase your understanding of ASO principles. Let’s get you that dream job!
We think you need these skills to ace App Growth Marketing Manager (Paid & Organic) in Rugeley
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for growth marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to our team.
Tailor Your Experience: Make sure to highlight your relevant experience in user acquisition and app store optimisation. We love seeing specific examples of how you've successfully managed campaigns or improved app visibility in your previous roles.
Be Data-Driven: Since this role is all about optimising performance, don’t forget to include any metrics or data that showcase your achievements. Whether it’s lower CAC or higher LTV, we want to know how you’ve made an impact!
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to maintain professionalism in your writing. Share a bit about yourself and why you’re a great fit for StudySmarter, but keep it concise and focused on your skills and experiences.
How to prepare for a job interview at Driving Test Success Limited
✨Know Your Metrics
Before the interview, brush up on key performance indicators like CPI, CPA, and ROAS. Be ready to discuss how you've used these metrics in past roles to drive user acquisition and optimise campaigns. This shows you understand the numbers behind growth marketing.
✨Showcase Your Creativity
Prepare examples of successful campaigns you've managed, especially those involving A/B testing and creative operations. Bring along any high-performing assets you've created or collaborated on, as this will demonstrate your hands-on experience and innovative thinking.
✨Understand ASO Inside Out
Dive deep into App Store Optimisation principles before your interview. Be prepared to discuss specific strategies you've implemented for metadata optimisation and asset management. This will highlight your expertise in making apps discoverable and appealing in app stores.
✨Collaborate Like a Pro
Since this role involves cross-functional collaboration, think of examples where you've worked with product and development teams. Discuss how you ensured alignment on feature launches and seasonal updates, showcasing your ability to communicate effectively across departments.