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- Tasks: Lead creative direction and storytelling for DriveTribe's YouTube channel.
- Company: DriveTribe, an exciting automotive entertainment brand.
- Benefits: Remote-first work, competitive salary, and collaboration with industry icons.
- Why this job: Shape compelling car stories and engage passionate audiences.
- Qualifications: Experience in leadership, automotive journalism, and digital content creation.
- Other info: Join a dynamic team and enjoy frequent creative sessions in Somerset.
The predicted salary is between 60000 - 70000 ÂŁ per year.
Location: Remote-first (UK) with frequent in-person editorial sessions (Somerset)
Reports to: Managing Director of DriveTribe
Salary: ÂŁ60,000-70,000 (dependent on experience)
About DriveTribe
DriveTribe is an automotive entertainment brand built around great storytelling, passionate audiences, and personality‑led video. Our ambition is simple: make the most distinctive car content on YouTube — content that enthusiasts love, audiences return to, and partners want to be part of. We are now looking for an Editor‑in‑Chief to become the editorial brain of the channel.
The Role
This role owns the creative and editorial direction of DriveTribe video. You will shape the tone, ideas, and storytelling across the channel — ensuring every video feels intentional, entertaining, and unmistakably DriveTribe. You are not here to manage production logistics or make television. You are here to make brilliant stories for our YouTube channel. You’ll work closely with our presenters (including Richard and Izzy Hammond), directors, editors, and production team to turn strong ideas into compelling stories that audiences actually watch.
What You’ll Do
- Editorial Leadership
- Define and protect the editorial voice and tonality of DriveTribe
- Act as the final creative sense-check: is this good enough to publish?
- Ensure every video has a clear narrative arc and strong storytelling throughout
- Creative Development
- Generate original video ideas and repeatable formats
- Develop treatments, video structures, scripts, and story outlines tailored to specific talent
- Build concepts that play to Richard and Izzy’s strengths while evolving the channel
- Identify gaps in the current talent mix and help introduce a new presenter to the channel
- Shoot & Edit Direction
- Brief directors before shoots so the right story beats are captured on the day
- Work closely with editors to shape pacing, structure, and emotional payoff
- Balance creative instinct with audience feedback and performance data
- Audience & Platform Understanding
- Work with YouTube analytics and audience behaviour in mind to refine formats and storytelling
- Understand what has historically worked on DriveTribe — and evolve it rather than reinventing it
- Stay deeply connected to platform trends without chasing gimmicks
- Commercial Awareness
- Develop content that works within social‑first production budgets (not traditional TV budgets)
- Understand how branded integrations and partnerships work editorially
- Create ideas that naturally deliver value for sponsors while remaining authentic to the audience
What We’re Looking For
- Essential
- Leadership and team management experience, with the ability to mentor and guide a team of writers and editors
- Strategic planning skills, including Content Strategy and Audience Development
- Knowledge and passion for the automotive industry, with experience in Automotive Journalism being a significant advantage
- Car obsessed — genuine automotive enthusiasm is non‑negotiable
- A passion for storytelling and audience retention
- Exceptional creative writing skills (ideas, scripts, treatments, VO)
- Proven ability to shape stories across development, shoot, and edit
- Experience working within digital/social production environments
- Strong understanding of YouTube analytics and audience feedback loops
- Comfortable directing creative conversations with presenters and videographers
- High energy, opinionated, collaborative, and ideas‑driven
- Nice to Have
- Experience writing or developing content for an automotive YouTube channel
- Experience launching or developing on‑screen talent
- Background in creator‑led or personality‑driven content
- On‑camera or presenting experience
How We Work
Our production office is currently situated in Somerset but we’re not restricting this role to a particular location. As such, this is a remote‑first role. The successful candidate will join frequent in‑person editorial sessions for planning and creative alignment (frequency will depend on the candidate’s location). Day‑to‑day collaboration happens online across scripting, development, edits, and performance reviews. We believe great editorial thinking doesn’t depend on location — it depends on taste, curiosity, and creative ambition.
Success in This Role Looks Like
- A clearer, stronger DriveTribe identity
- Videos that feel deliberate and are unmistakably DriveTribe
- Repeatable formats audiences recognise and return for
- Growth in audience engagement and watch time
- Successful introduction of new presenting talent
If you’re someone who wakes up with video ideas, obsesses over storytelling structure, and loves cars as much as content — we want to hear from you. Please apply with a covering letter, CV and any relevant examples of previous work via Linkedin. Two‑stage Interviews will take place over the next couple of months with successful candidates asked to prepare for a creative session with the DriveTribe team, including Richard Hammond.
Editor in Chief in Bath employer: DriveTribe
Contact Detail:
DriveTribe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Editor in Chief in Bath
✨Tip Number 1
Get your networking game on! Connect with industry folks on LinkedIn, attend automotive events, and engage in online forums. The more people you know, the better your chances of landing that Editor-in-Chief role.
✨Tip Number 2
Show off your passion for storytelling! Create a portfolio that highlights your best work, especially if it involves video content or automotive journalism. Make sure it’s easily accessible when you apply through our website.
✨Tip Number 3
Prepare for those interviews like a pro! Research DriveTribe’s content style and come up with fresh ideas that align with their vision. Be ready to discuss how you can elevate their storytelling and audience engagement.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you note expressing your enthusiasm for the role. It shows you’re genuinely interested and keeps you on their radar as they make their decision.
We think you need these skills to ace Editor in Chief in Bath
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to showcase your passion for storytelling and the automotive industry. Highlight how your experience aligns with DriveTribe's vision and what unique ideas you can bring to the table.
Tailor Your CV: Don’t just send a generic CV! Tailor it to reflect your editorial leadership experience and any relevant work in automotive journalism. We want to see how your skills match up with the role of Editor-in-Chief, so make it clear!
Showcase Your Creative Work: Include examples of your previous work that demonstrate your storytelling prowess. Whether it's scripts, video treatments, or successful projects, we want to see how you've shaped narratives and engaged audiences.
Apply Through Our Website: Make sure to apply through our website for the best chance of being noticed! It helps us keep track of applications and ensures you’re considered for this exciting opportunity at DriveTribe.
How to prepare for a job interview at DriveTribe
✨Know Your DriveTribe
Before the interview, dive deep into DriveTribe's content. Watch their videos, understand their style, and get a feel for their storytelling approach. This will help you articulate how your vision aligns with theirs and show that you're genuinely passionate about their brand.
✨Showcase Your Creative Process
Be prepared to discuss your creative development process in detail. Bring examples of original video ideas or formats you've developed in the past. Highlight how you’ve shaped narratives and engaged audiences, as this role is all about compelling storytelling.
✨Engage with Analytics
Familiarise yourself with YouTube analytics and audience behaviour. Be ready to discuss how you've used data to refine content in previous roles. This shows that you understand the importance of balancing creativity with audience engagement and performance metrics.
✨Bring Energy and Ideas
This role requires high energy and a collaborative spirit. During the interview, don’t hesitate to share your ideas and opinions. Engage in creative conversations and demonstrate your enthusiasm for both cars and content creation. Let your passion shine through!