At a Glance
- Tasks: Lead creative direction and storytelling for DriveTribe's YouTube channel.
- Company: DriveTribe, an exciting automotive entertainment brand.
- Benefits: Remote-first work, competitive salary, and collaboration with industry icons.
- Other info: Join a dynamic team and enjoy frequent creative sessions in Somerset.
- Why this job: Shape compelling car stories and engage passionate audiences.
- Qualifications: Experience in leadership, automotive journalism, and digital content creation.
The predicted salary is between 60000 - 70000 £ per year.
Location: Remote-first (UK) with frequent in-person editorial sessions (Somerset)
Reports to: Managing Director of DriveTribe
Salary: £60,000-70,000 (dependent on experience)
About DriveTribe
DriveTribe is an automotive entertainment brand built around great storytelling, passionate audiences, and personality‑led video. Our ambition is simple: make the most distinctive car content on YouTube — content that enthusiasts love, audiences return to, and partners want to be part of. We are now looking for an Editor‑in‑Chief to become the editorial brain of the channel.
The Role
This role owns the creative and editorial direction of DriveTribe video. You will shape the tone, ideas, and storytelling across the channel — ensuring every video feels intentional, entertaining, and unmistakably DriveTribe. You are not here to manage production logistics or make television. You are here to make brilliant stories for our YouTube channel. You’ll work closely with our presenters (including Richard and Izzy Hammond), directors, editors, and production team to turn strong ideas into compelling stories that audiences actually watch.
What You’ll Do
- Editorial Leadership
- Define and protect the editorial voice and tonality of DriveTribe
- Act as the final creative sense-check: is this good enough to publish?
- Ensure every video has a clear narrative arc and strong storytelling throughout
- Creative Development
- Generate original video ideas and repeatable formats
- Develop treatments, video structures, scripts, and story outlines tailored to specific talent
- Build concepts that play to Richard and Izzy’s strengths while evolving the channel
- Identify gaps in the current talent mix and help introduce a new presenter to the channel
- Shoot & Edit Direction
- Brief directors before shoots so the right story beats are captured on the day
- Work closely with editors to shape pacing, structure, and emotional payoff
- Balance creative instinct with audience feedback and performance data
- Audience & Platform Understanding
- Work with YouTube analytics and audience behaviour in mind to refine formats and storytelling
- Understand what has historically worked on DriveTribe — and evolve it rather than reinventing it
- Stay deeply connected to platform trends without chasing gimmicks
- Commercial Awareness
- Develop content that works within social‑first production budgets (not traditional TV budgets)
- Understand how branded integrations and partnerships work editorially
- Create ideas that naturally deliver value for sponsors while remaining authentic to the audience
What We’re Looking For
- Essential
- Leadership and team management experience, with the ability to mentor and guide a team of writers and editors
- Strategic planning skills, including Content Strategy and Audience Development
- Knowledge and passion for the automotive industry, with experience in Automotive Journalism being a significant advantage
- Car obsessed — genuine automotive enthusiasm is non‑negotiable
- A passion for storytelling and audience retention
- Exceptional creative writing skills (ideas, scripts, treatments, VO)
- Proven ability to shape stories across development, shoot, and edit
- Experience working within digital/social production environments
- Strong understanding of YouTube analytics and audience feedback loops
- Comfortable directing creative conversations with presenters and videographers
- High energy, opinionated, collaborative, and ideas‑driven
- Nice to Have
- Experience writing or developing content for an automotive YouTube channel
- Experience launching or developing on‑screen talent
- Background in creator‑led or personality‑driven content
- On‑camera or presenting experience
How We Work
Our production office is currently situated in Somerset but we’re not restricting this role to a particular location. As such, this is a remote‑first role. The successful candidate will join frequent in‑person editorial sessions for planning and creative alignment (frequency will depend on the candidate’s location). Day‑to‑day collaboration happens online across scripting, development, edits, and performance reviews. We believe great editorial thinking doesn’t depend on location — it depends on taste, curiosity, and creative ambition.
Success in This Role Looks Like
- A clearer, stronger DriveTribe identity
- Videos that feel deliberate and are unmistakably DriveTribe
- Repeatable formats audiences recognise and return for
- Growth in audience engagement and watch time
- Successful introduction of new presenting talent
If you’re someone who wakes up with video ideas, obsesses over storytelling structure, and loves cars as much as content — we want to hear from you. Please apply with a covering letter, CV and any relevant examples of previous work via Linkedin. Two‑stage Interviews will take place over the next couple of months with successful candidates asked to prepare for a creative session with the DriveTribe team, including Richard Hammond.
Editor in Chief in Bath employer: DriveTribe
DriveTribe is an exceptional employer that fosters a dynamic and creative work culture, allowing you to thrive in a remote-first environment while collaborating closely with passionate automotive enthusiasts. With a strong focus on storytelling and audience engagement, employees benefit from opportunities for professional growth and the chance to shape distinctive content alongside industry icons like Richard Hammond. The unique blend of flexibility, creativity, and a shared love for cars makes DriveTribe an inspiring place to work for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Editor in Chief in Bath
✨Dive Into the Publishing Community
Get involved with local or online publishing communities. Join forums, attend literary festivals, or participate in panel discussions. This can be a goldmine for meeting industry professionals and hearing about opportunities that aren't advertised yet.
✨Stay Updated with Industry Trends
Follow leading publishing media channels on social media, like Twitter and Instagram. See what tactics and content formats are currently trending. This knowledge can help you tailor your discussions when you're networking or at interviews with companies like DriveTribe.
✨Make Your Passion Visible
If you have a blog or a social media presence focused on books or publishing, use it! Share your thoughts on recent publications, trends in the industry, or interviews with authors. This can showcase your passion and knowledge, making you stand out as a candidate.
✨Hunt for Opportunities on Company Websites
While job boards are useful, don’t forget to go directly to company websites, like DriveTribe. They often post openings there first. Plus, you might find job descriptions that give insight into what skills they really value, which can help you ace that interview.
We think you need these skills to ace Editor in Chief in Bath
Some tips for your application 🫡
Show Off Your Writing Style:In the publishing-media world, your writing style is your signature. Make sure your CV highlights relevant writing experiences, whether that's published articles, blog posts, or even social media content. Give us a glimpse of your voice and flair for storytelling right from the start!
Include Relevant Projects:Don’t just list your roles; include specific projects you've worked on that demonstrate your skills in editing, research, or content creation. If you've contributed to a magazine or worked on a publication, make that front and centre! It shows you've got hands-on experience in the industry, which we absolutely love.
Tailor Your Cover Letter:Let’s be honest: a generic cover letter is a missed opportunity. Take the time to craft a letter that speaks to why you’re passionate about this role at DriveTribe. Mention what excites you about the publishing-media industry and how your skills align with the job description. We want to see that enthusiasm!
Format Matters!:In the publishing-media sector, presentation is key. Ensure your CV and cover letter are well-organised and visually appealing. Use headings, bullet points, and a clean layout. This isn't just about aesthetics — it shows your attention to detail and professionalism, which we really appreciate at DriveTribe.
How to prepare for a job interview at DriveTribe
✨Know Your Stuff: Be Ready on Industry Trends
Get yourself clued up on the latest trends in the publishing-media world. Think about how digital transformation is impacting the industry, and be ready to chat about relevant examples. This shows you're not just passionate but also informed!
✨Showcase Your Creativity with a Portfolio
Bring along a portfolio that showcases your writing, editing, or design work. Since it’s a full-time role, they’ll want to see how your style fits their brand at DriveTribe. Tailor your presentation to their projects for maximum impact.
✨Brush Up on Editing Techniques
Expect some technical questions about editing styles, proofing techniques, and style guides. They might ask you to solve a practical problem or provide feedback on a piece—know the tools and software commonly used in the industry, and be prepared to discuss them!
✨Express Your Passion for Storytelling
In the publishing-media field, storytelling is key. Be ready to discuss what stories inspire you and why you want to join the team at DriveTribe. Let your enthusiasm shine through; they want to know you're genuinely interested in contributing to their narratives!
