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- Tasks: Create and optimise engaging content for our DriverReviews website, focusing on SEO and AI discoverability.
- Company: Join a forward-thinking tech company in Edinburgh with a passion for innovation.
- Benefits: Enjoy a competitive salary, annual bonus, free tyres, and mental health support.
- Why this job: Be at the forefront of content creation and AI technology while making a real impact.
- Qualifications: Experience in content creation and SEO; eagerness to learn about Generative Engine Optimization.
- Other info: Dynamic work environment with opportunities for growth and collaboration across teams.
The predicted salary is between 28800 - 48000 ÂŁ per year.
The Content Specialist will be responsible for planning, creating, and optimising content across the DriverReviews website to support both traditional SEO and emerging Generative Engine Optimization (GEO) requirements.
Key Responsibilities
- Develop a structured content roadmap aligned with SEO and GEO needs.
- Monitor evolving search behaviours to keep content highly discoverable.
- Identify opportunities for new content types and formats that improve AI discoverability.
- Produce high-quality, accurate, and authoritative content covering tyre models, brands, vehicle types, and tyre‑buying guidance.
- Write content optimised for GEO SEO and performance.
- Implement best practices for on‑page SEO while integrating GEO techniques.
- Work with SEO specialists to monitor how content appears in AI answer snapshots.
- Maintain clear documentation and editorial guidelines.
- Collaborate with product, SEO, design, and data teams.
- Partner with internal subject‑matter experts or external contributors.
Key Personal Criteria
- Proven experience in content creation, digital writing, and SEO optimisation.
- Understanding of Generative Engine Optimization (GEO) or willingness to learn.
- Strong ability to structure content for clarity and high extractability by generative engines.
- Proficiency with common SEO tools (SEMrush) and emerging GEO/AI analytics tools.
- Experience writing technical or complex content for non‑technical audiences.
Personal Attributes
- Curious and forward‑thinking, interested in AI and generative systems.
- Highly organised and able to manage multiple projects in a fast‑scaling environment.
- Strong analytical mindset with a focus on evidence, clarity, and user‑centric writing.
- Collaborative, communicative, and capable of working with technical and non‑technical teams.
What we will offer
- Pension provision – 5% of your base salary as an employer's contribution.
- Up to 12% discretionary annual bonus based on company performance.
- 1 free set of tyres per annum.
- Life Assurance – up to 5 times your base annual salary in the event of death while in service.
- Free counselling service and mental health support.
- Cycle to work scheme.
Seniority level: Entry level
Employment type: Full‑time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Technology, Information and Media
Location: Edinburgh, Scotland, United Kingdom
Content Specialist in Edinburgh employer: DriverReviews
Contact Detail:
DriverReviews Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Specialist in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content pieces, especially those that highlight your SEO and GEO expertise. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how you can contribute to their goals, especially in terms of SEO and emerging trends in content creation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Content Specialist in Edinburgh
Some tips for your application 🫡
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences that align with the Content Specialist role. Highlight your knowledge of SEO and GEO, and don’t forget to showcase any relevant projects you've worked on!
Show Off Your Writing Skills: Since this role is all about content creation, include samples of your writing that demonstrate your ability to produce high-quality, engaging content. If you’ve tackled technical topics before, make sure to include those as well!
Be Clear and Concise: When writing your application, clarity is key! Use straightforward language and structure your application in a way that’s easy to read. This will show us that you can communicate effectively, which is super important for this role.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at DriverReviews
✨Know Your SEO and GEO Basics
Make sure you brush up on your SEO and Generative Engine Optimization (GEO) knowledge before the interview. Familiarise yourself with key concepts, tools like SEMrush, and how they apply to content creation. This will show that you're not just a content creator but also someone who understands the bigger picture.
✨Showcase Your Content Roadmap Skills
Be prepared to discuss how you would develop a structured content roadmap. Think about how you can align it with SEO and GEO needs. Bring examples of past projects where you successfully planned and executed content strategies, as this will demonstrate your organisational skills and forward-thinking approach.
✨Highlight Your Collaborative Spirit
This role involves working with various teams, so be ready to talk about your experience collaborating with others. Share specific examples of how you've worked with SEO specialists, designers, or subject-matter experts in the past. This will illustrate your ability to communicate effectively and work well in a team.
✨Prepare for Technical Content Discussions
Since you'll be writing technical content for non-technical audiences, think about how you can explain complex topics simply. Prepare to discuss your writing process and how you ensure clarity and user-centricity in your content. This will help the interviewers see your analytical mindset and your ability to adapt your writing style.
