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For Companies At a Glance
- Tasks: Create and manage engaging content across websites and social media platforms.
- Company: Join DriverReviews, Europe's largest verified tyre reviews platform.
- Benefits: Flexible hours, 31 days holiday, and a bonus scheme up to 12%.
- Why this job: Gain hands-on experience in content creation and digital marketing in a fast-growing startup.
- Qualifications: Strong writing skills and a passion for digital content; SEO knowledge is a plus.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
The predicted salary is between 30000 - 42000 £ per year.
Consumer reviews have become a hugely important source of reassurance for consumers shopping online. A recent study found that 93% of consumers check online reviews before making a purchase and a product with reviews has a 270% higher chance of being bought as reviews establish credibility, confidence and social proof. Over 80% of motorists in Europe now go online to research new tyres to buy for their car. However, to most consumers, tyres are a confusing, stressful and expensive purchase. DriverReviews was created to help support and simplify the consumer journey by allowing consumers to read genuine and authentic tyre reviews from real motorists who have already bought tyres for the same car make and model that the customer needs. DriverReviews was launched in 2021 and has quickly grown to become Europe’s largest verified tyre reviews platform, partnering with the largest online tyre retailers and tyre manufacturers, across 42 countries, to collect and syndicate more than 500,000 tyre reviews from genuine, verified motorists. Our aim is to be the most globally recognised and trusted tyre reviews platform.
Role Overview
The Content & Social Specialist is an exciting new position supporting the creation, publishing, and maintenance of content across multiple DriverReviews websites and social channels. Working closely with the Content & Social Lead and wider Growth team, this role supports the development of high-quality written, visual, and video content that is well-structured, published, and optimised across different markets. The role helps deliver clear, accurate automotive and tyre content that supports informed tyre choices, while building practical experience across SEO, social media, and emerging AI-driven discovery platforms. Based in our Edinburgh office (4 days per week, with 1 day working from home), you’ll gain hands-on experience across content planning, scheduling, and digital channels, contributing directly to DriverReviews’ growth, SEO, and GEO objectives.
Key Responsibilities
- Content Creation & Support: Support the creation of clear, accurate, and easy-to-understand content, including articles, news, and press releases, covering tyres, vehicles, and tyre-buying guidance. Learn how content is structured to improve clarity, trust, and usefulness for consumers. Assist with updating and refreshing existing content. Proofread and quality-check content to ensure accuracy, consistency, and tone of voice. Optimise content to improve discoverability by AI-driven search and recommendation platforms.
- Social & YouTube Support: Support day-to-day social content delivery across YouTube, Instagram, and TikTok. Assist with scheduling and publishing content across social platforms. Support video content by writing or adapting captions, titles, and descriptions. Help with YouTube setup tasks such as subtitles, descriptions, and basic metadata. Learn and apply basic on-page SEO best practices with guidance and training. Support reviews of how content appears in search engines and AI-generated answers. Assist with testing and learning tasks related to Generative Engine Optimisation (GEO). Gain hands-on experience using search and analytics tools, with support from the team.
- Publishing & Collaboration: Support content publishing across multiple DriverReviews websites using the CMS. Assist with localisation and translation workflows to ensure content is suitable for different markets. Work with product, design, video, and insights teams to support content delivery.
About You
We are looking for an organised and creative content professional with a strong interest in writing, content quality, and digital discovery. You enjoy working collaboratively across teams and are curious about how content performs across websites, search engines, social platforms, and emerging AI-driven discovery channels. You are motivated to learn, open to feedback, and excited to develop your skills in a fast-scaling digital environment.
You bring the following qualities:
- Curiosity & Creativity: Keen to explore how content can be optimised across search, social, and AI-driven platforms.
- Attention to Detail: Takes pride in producing accurate, well-written, and high-quality content.
- Organisation: Able to manage multiple tasks while creating, maintaining, and adhering to content schedules and plans, ensuring content is delivered on time and aligned with agreed priorities.
- Collaboration: Enjoys working cross-functionally and contributing positively to a team environment.
- Adaptability: Comfortable learning new tools, systems, and ways of working as the business grows.
- Positive Energy: Brings energy, team spirit, and a collaborative attitude to the workplace.
Skills & Experience
- Some experience in content creation, editorial, or digital writing roles.
- Strong writing and editing skills with excellent attention to detail.
- Understanding of SEO fundamentals and an interest in Generative Engine Optimisation (GEO).
- Experience creating or supporting content for social platforms, including video-led channels.
- Interest in how people discover information online across search, social, and digital platforms.
- Comfortable using CMS platforms, digital tools, and basic analytics, with a willingness to learn new systems.
- Ability to communicate complex or technical topics clearly to non-technical audiences.
- Highly organised and comfortable managing multiple projects in a fast-paced environment.
- Interest in automotive or consumer review content is beneficial.
- Fluency in German, Spanish, or French is advantageous but not essential.
As well as a competitive annual salary based on experience, the successful candidate will also receive:
- This role offers flexible working hours. While the standard working pattern is Monday to Friday, 9am to 5.30pm with a one-hour lunch break, start and finish times are flexible.
- Holiday entitlement of 31 days including public holidays (including your birthday).
- Colleague discretionary bonus scheme of up to 12% of base salary dependent on hitting targets.
- Pension – employer contributions of 5%.
- Flexible hybrid working arrangement (4 days in the office, 1 day from home).
- Cycle to work scheme.
- 1 set of free tyres per year after completion of probation period.
- Life Assurance of 5 x basic salary upon appointment.
- Private Health Insurance for you after one year of service.
- Free counselling service and mental health support.
- Opportunity to be part of a fast-growing and ambitious start-up environment.
Content and Social Specialist in Edinburgh employer: DriverReviews
Contact Detail:
DriverReviews Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content and Social Specialist in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best content work. This is a great way to demonstrate your creativity and expertise to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your skills align with their needs. Remember, it’s not just about what you can do, but how you fit into their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Content and Social Specialist in Edinburgh
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your enthusiasm for content creation shine through! We want to see that you’re not just ticking boxes but genuinely excited about crafting engaging and informative pieces.
Tailor Your Application: Make sure to customise your application to highlight your relevant skills and experiences. We love seeing how your background aligns with the role of Content and Social Specialist, so don’t hold back on showcasing your creativity and attention to detail!
Proofread Like a Pro: Before hitting send, give your application a thorough proofread. We value high-quality content, so make sure there are no typos or grammatical errors. A polished application reflects your commitment to quality!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at DriverReviews
✨Know Your Content
Before the interview, dive deep into the types of content DriverReviews produces. Familiarise yourself with their articles, social media posts, and video content. This will not only show your genuine interest but also help you discuss how you can contribute to their content strategy.
✨Showcase Your SEO Skills
Brush up on your SEO knowledge and be ready to discuss how you can optimise content for search engines and AI-driven platforms. Bring examples of how you've applied SEO best practices in past roles or projects to demonstrate your understanding.
✨Be Ready to Collaborate
DriverReviews values teamwork, so prepare to talk about your experience working cross-functionally. Think of specific examples where you collaborated with different teams to achieve a common goal, especially in content creation or social media campaigns.
✨Ask Insightful Questions
Prepare thoughtful questions that show your curiosity about the role and the company. Inquire about their content strategy, how they measure success, or what tools they use for analytics. This will demonstrate your enthusiasm and proactive mindset.
