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- Tasks: Create and optimise engaging content for our DriverReviews website, focusing on SEO and AI discoverability.
- Company: Join a forward-thinking tech company in Edinburgh with a passion for innovation.
- Benefits: Enjoy a competitive salary, bonus potential, free tyres, and mental health support.
- Why this job: Be at the forefront of content creation and AI trends while making a real impact.
- Qualifications: Experience in content creation and SEO; eagerness to learn about Generative Engine Optimization.
- Other info: Dynamic team environment with opportunities for growth and collaboration.
The predicted salary is between 28800 - 48000 ÂŁ per year.
The Content Specialist will be responsible for planning, creating, and optimising content across the DriverReviews website to support both traditional SEO and emerging Generative Engine Optimization (GEO) requirements.
Key Responsibilities
- Develop a structured content roadmap aligned with SEO and GEO needs.
- Monitor evolving search behaviours to keep content highly discoverable.
- Identify opportunities for new content types and formats that improve AI discoverability.
- Produce high-quality, accurate, and authoritative content covering tyre models, brands, vehicle types, and tyre‑buying guidance.
- Write content optimised for GEO SEO and performance.
- Implement best practices for on‑page SEO while integrating GEO techniques.
- Work with SEO specialists to monitor how content appears in AI answer snapshots.
- Maintain clear documentation and editorial guidelines.
- Collaborate with product, SEO, design, and data teams.
- Partner with internal subject‑matter experts or external contributors.
Key Personal Criteria
- Proven experience in content creation, digital writing, and SEO optimisation.
- Understanding of Generative Engine Optimization (GEO) or willingness to learn.
- Strong ability to structure content for clarity and high extractability by generative engines.
- Proficiency with common SEO tools (SEMrush) and emerging GEO/AI analytics tools.
- Experience writing technical or complex content for non‑technical audiences.
Personal Attributes
- Curious and forward‑thinking, interested in AI and generative systems.
- Highly organised and able to manage multiple projects in a fast‑scaling environment.
- Strong analytical mindset with a focus on evidence, clarity, and user‑centric writing.
- Collaborative, communicative, and capable of working with technical and non‑technical teams.
What we will offer
- Pension provision – 5% of your base salary as an employer's contribution.
- Up to 12% discretionary annual bonus based on company performance.
- 1 free set of tyres per annum.
- Life Assurance – up to 5 times your base annual salary in the event of death while in service.
- Free counselling service and mental health support.
- Cycle to work scheme.
Seniority level Entry level
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industries Technology, Information and Media
Location: Edinburgh, Scotland, United Kingdom
Content Specialist employer: DriverReviews
Contact Detail:
DriverReviews Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Specialist
✨Tip Number 1
Get your networking game on! Connect with folks in the industry, especially those who work at companies you're eyeing. LinkedIn is a goldmine for this – drop them a message, ask about their experiences, and see if they can give you the inside scoop.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content pieces. Whether it's blog posts, articles, or SEO projects, make sure it’s easy to navigate and showcases your ability to create engaging and optimised content.
✨Tip Number 3
Prepare for interviews like a pro! Research the company and its content strategy. Be ready to discuss how you can contribute to their SEO and GEO goals. Bring examples of how you've tackled similar challenges in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Content Specialist
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience in content creation and SEO optimisation. We want to see how you've tackled similar challenges before, so don’t hold back on showcasing your best work!
Tailor Your Application: Take a moment to customise your application for the Content Specialist role. Use keywords from the job description and demonstrate how your skills align with our needs at StudySmarter. It shows us you’re genuinely interested!
Be Clear and Concise: When writing your application, clarity is key! We appreciate well-structured content that’s easy to read. Keep it straightforward and make sure your passion for content shines through.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at DriverReviews
✨Know Your SEO and GEO Basics
Before the interview, brush up on your knowledge of SEO and Generative Engine Optimization (GEO). Be ready to discuss how you’ve applied these concepts in your previous work or how you plan to learn about them. This shows your enthusiasm and readiness to dive into the role.
✨Showcase Your Content Creation Skills
Prepare a portfolio of your best content pieces that highlight your writing skills and ability to optimise for SEO. Bring examples that demonstrate your understanding of structuring content for clarity and user engagement. This will give the interviewers a tangible sense of your capabilities.
✨Be Ready to Discuss Collaboration
Since the role involves working with various teams, think of examples where you successfully collaborated with others. Whether it’s with SEO specialists or subject-matter experts, be prepared to share how you communicate and work effectively in a team setting.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s content strategy, their approach to SEO and GEO, and how they measure success. This not only shows your interest in the role but also helps you gauge if the company aligns with your career goals.
