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For Companies At a Glance
- Tasks: Create and manage engaging content across websites and social media platforms.
- Company: Join DriverReviews, Europe's largest verified tyre reviews platform.
- Benefits: Flexible hours, 31 days holiday, and a bonus scheme up to 12%.
- Why this job: Gain hands-on experience in content creation and digital marketing in a fast-growing startup.
- Qualifications: Experience in content creation and strong writing skills are essential.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
The predicted salary is between 30000 - 42000 £ per year.
Consumer reviews have become a hugely important source of reassurance for consumers shopping online. A recent study found that 93% of consumers check online reviews before making a purchase and a product with reviews has a 270% higher chance of being bought as reviews establish credibility, confidence and social proof. Over 80% of motorists in Europe now go online to research new tyres to buy for their car. However, to most consumers, tyres are a confusing, stressful and expensive purchase. DriverReviews was created to help support and simplify the consumer journey by allowing consumers to read genuine and authentic tyre reviews from real motorists who have already bought tyres for the same car make and model that the customer needs. DriverReviews was launched in 2021 and has quickly grown to become Europe’s largest verified tyre reviews platform, partnering with the largest online tyre retailers and tyre manufacturers, across 42 countries, to collect and syndicate more than 500,000 tyre reviews from genuine, verified motorists. Our aim is to be the most globally recognised and trusted tyre reviews platform.
Role Overview
The Content & Social Specialist is an exciting new position supporting the creation, publishing, and maintenance of content across multiple DriverReviews websites and social channels. Working closely with the Content & Social Lead and wider Growth team, this role supports the development of high-quality written, visual, and video content that is well-structured, published, and optimised across different markets. The role helps deliver clear, accurate automotive and tyre content that supports informed tyre choices, while building practical experience across SEO, social media, and emerging AI-driven discovery platforms. Based in our Edinburgh office (4 days per week, with 1 day working from home), you’ll gain hands-on experience across content planning, scheduling, and digital channels, contributing directly to DriverReviews’ growth, SEO, and GEO objectives.
Key Responsibilities
- Content Creation & Support
- Support the creation of clear, accurate, and easy-to-understand content, including articles, news, and press releases, covering tyres, vehicles, and tyre-buying guidance.
- Learn how content is structured to improve clarity, trust, and usefulness for consumers.
- Assist with updating and refreshing existing content.
- Proofread and quality-check content to ensure accuracy, consistency, and tone of voice.
- Optimise content to improve discoverability by AI-driven search and recommendation platforms.
- Support day-to-day social content delivery across YouTube, Instagram, and TikTok.
- Assist with scheduling and publishing content across social platforms.
- Support video content by writing or adapting captions, titles, and descriptions.
- Help with YouTube setup tasks such as subtitles, descriptions, and basic metadata.
- Learn and apply basic on-page SEO best practices with guidance and training.
- Support reviews of how content appears in search engines and AI-generated answers.
- Assist with testing and learning tasks related to Generative Engine Optimisation (GEO).
- Gain hands-on experience using search and analytics tools, with support from the team.
- Support content publishing across multiple DriverReviews websites using the CMS.
- Assist with localisation and translation workflows to ensure content is suitable for different markets.
- Work with product, design, video, and insights teams to support content delivery.
About You
We are looking for an organised and creative content professional with a strong interest in writing, content quality, and digital discovery. You enjoy working collaboratively across teams and are curious about how content performs across websites, search engines, social platforms, and emerging AI-driven discovery channels. You are motivated to learn, open to feedback, and excited to develop your skills in a fast-scaling digital environment.
You bring the following qualities:
- Curiosity & Creativity: Keen to explore how content can be optimised across search, social, and AI-driven platforms.
- Attention to Detail: Takes pride in producing accurate, well-written, and high-quality content.
- Organisation: Able to manage multiple tasks while creating, maintaining, and adhering to content schedules and plans, ensuring content is delivered on time and aligned with agreed priorities.
- Collaboration: Enjoys working cross-functionally and contributing positively to a team environment.
- Adaptability: Comfortable learning new tools, systems, and ways of working as the business grows.
- Positive Energy: Brings energy, team spirit, and a collaborative attitude to the workplace.
Skills & Experience
- Some experience in content creation, editorial, or digital writing roles.
- Strong writing and editing skills with excellent attention to detail.
- Understanding of SEO fundamentals and an interest in Generative Engine Optimisation (GEO).
- Experience creating or supporting content for social platforms, including video-led channels.
- Interest in how people discover information online across search, social, and digital platforms.
- Comfortable using CMS platforms, digital tools, and basic analytics, with a willingness to learn new systems.
- Ability to communicate complex or technical topics clearly to non-technical audiences.
- Highly organised and comfortable managing multiple projects in a fast-paced environment.
- Interest in automotive or consumer review content is beneficial.
- Fluency in German, Spanish, or French is advantageous but not essential.
As well as a competitive annual salary based on experience, the successful candidate will also receive:
- This role offers flexible working hours. While the standard working pattern is Monday to Friday, 9am to 5.30pm with a one-hour lunch break, start and finish times are flexible.
- Holiday entitlement of 31 days including public holidays (including your birthday).
- Colleague discretionary bonus scheme of up to 12% of base salary dependent on hitting targets.
- Pension – employer contributions of 5%.
- Flexible hybrid working arrangement (4 days in the office, 1 day from home).
- Cycle to work scheme.
- 1 set of free tyres per year after completion of probation period.
- Life Assurance of 5 x basic salary upon appointment.
- Private Health Insurance for you after one year of service.
- Free counselling service and mental health support.
- Opportunity to be part of a fast-growing and ambitious start-up environment.
Content and Social Specialist employer: DriverReviews
Contact Detail:
DriverReviews Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content and Social Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a Content and Social Specialist role, as it gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their content style and social media presence. Tailor your responses to show how you can contribute to their goals and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Content and Social Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Content and Social Specialist role. Highlight your relevant experience in content creation, SEO, and social media, so we can see how you fit right into our team!
Show Off Your Writing Skills: Since this role is all about creating clear and engaging content, include samples of your writing. Whether it's articles, social media posts, or anything else, let us see your style and attention to detail!
Be Authentic: We love genuine personalities! When writing your cover letter, share your passion for automotive content and why you want to join DriverReviews. Let your enthusiasm shine through, and show us what makes you unique.
Apply Through Our Website: To make sure your application gets to us directly, apply through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at DriverReviews
✨Know Your Content
Before the interview, dive deep into the types of content DriverReviews produces. Familiarise yourself with their articles, social media posts, and video content. This will not only show your genuine interest but also help you discuss how you can contribute to their content strategy.
✨Showcase Your SEO Skills
Brush up on your SEO knowledge, especially around Generative Engine Optimisation (GEO). Be ready to discuss how you would optimise content for search engines and AI-driven platforms. Sharing specific examples from your past experience can really make you stand out.
✨Be Social Savvy
Since the role involves social media, come prepared with ideas for engaging content across platforms like Instagram, TikTok, and YouTube. Think about trends in automotive content and how you can leverage them to boost DriverReviews' online presence.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's growth plans and content strategies. This shows that you're not just interested in the role, but also in how you can play a part in their future success. It’s a great way to demonstrate your curiosity and engagement.
