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- Tasks: Lead new business development for Bulmers & Craft portfolio in Louth and Meath.
- Company: C&C Group is a leading drinks company known for iconic brands like Bulmers and Tennent’s.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and a focus on sustainability.
- Why this job: Join a passionate team, drive sales, and make an impact in the beverage industry.
- Qualifications: Sales experience in competitive environments; WSET Level 1 preferred but not essential.
- Other info: Diversity of experience is valued; all backgrounds encouraged to apply.
The predicted salary is between 36000 - 60000 £ per year.
Ireland is home to Bulmers, the best-loved Irish cider in the world. We grow the apples and make the cider in the heart of Clonmel Co. Tipperary where our own orchards are the pride of the town. Our Bulmers cider is a fabric brand in Ireland, the number 1 by far and our teams in Ireland are proud to manufacture, market, and distribute to thousands of customers across the country. Along with Bulmers, we carry and distribute world-leading brands like San Miguel and Corona.
About the role
Location: Field based; covering Louth and Meath. You will lead new business development of a prioritised Bulmers & Craft portfolio within the wider IOI portfolio of brands by leveraging off the existing customer base and enhancing via new business wins. As Business Development Manager, you will work to improve the organisation’s market position and achieve financial growth.
What you will be doing:
- You will prospect for potential new clients and turn this into increased business, cold call as appropriate within your geographic area to ensure a robust pipeline of opportunities and meet potential clients by growing, maintaining, and leveraging your network.
- You will identify opportunities to increase volume and margin sales for your clients, particularly in line with key events in the geographical region.
- You will submit weekly progress reports and ensure data is accurate and entered and managed within the company’s CRM or other sales management system.
About you
You will have excellent commercial acumen, experience of brand portfolio selling and sales experience in a highly competitive environment, especially with a focus on the On Trade. It is desirable that you have at least a WSET Level 1, but not essential. You will have great selling and negotiation skills, strong IT and numerical skills and a full and clean driving license.
About us
Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the C&C Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together. We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.
C&C Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Area Sales Manager - Bulmers employer: Driver Hire Borders
Contact Detail:
Driver Hire Borders Recruiting Team
careers@candcgroup.com
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - Bulmers
✨Tip Number 1
Familiarise yourself with Bulmers and its product range. Understanding the brand's history, values, and market position will help you engage more effectively during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network within the industry, especially in the On Trade sector. Attend local events or trade shows related to beverages and cider to meet potential contacts who could provide insights or referrals for your application.
✨Tip Number 3
Prepare to discuss your sales achievements in detail. Be ready to share specific examples of how you've successfully developed new business and increased sales in previous roles, as this will showcase your capability to excel in this position.
✨Tip Number 4
Research the competitive landscape in Louth and Meath. Knowing your competitors and their offerings will allow you to articulate how you can leverage Bulmers' strengths to capture market share during your discussions.
We think you need these skills to ace Area Sales Manager - Bulmers
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Area Sales Manager position at Bulmers. Familiarise yourself with their products and market strategies to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise your sales experience, particularly in brand portfolio selling and the On Trade sector. Use specific examples that demonstrate your commercial acumen and negotiation skills.
Showcase Your Network: Mention any existing relationships or networks you have within the industry. This can be a significant advantage for the role, so be sure to highlight how you can leverage these connections to benefit Bulmers.
Tailor Your Application: Customise your CV and cover letter to reflect the values and mission of C&C Group. Show your understanding of their commitment to sustainability and diversity, and explain how your personal values align with theirs.
How to prepare for a job interview at Driver Hire Borders
✨Know Your Brands
Familiarise yourself with Bulmers and its portfolio, as well as the competitive landscape. Understanding the unique selling points of Bulmers cider and how it stands out in the market will help you articulate your passion and knowledge during the interview.
✨Demonstrate Sales Acumen
Prepare to discuss your previous sales experiences, particularly in brand portfolio selling. Be ready to share specific examples of how you've successfully developed new business and increased sales in a competitive environment.
✨Network Like a Pro
Since the role involves leveraging existing networks, think about how you can showcase your networking skills. Share instances where you've built relationships that led to successful business outcomes, especially in the On Trade sector.
✨Showcase Your Data Skills
As you'll be required to manage data within a CRM system, highlight your IT and numerical skills. Be prepared to discuss how you've used data to drive sales decisions or improve performance in past roles.