Business Development Manager EMEA

Business Development Manager, EMEA

Electronics Engineering

UK, Italy or Germany – Remote with 50% travelling to clients and events

Are you a driven and strategic sales professional with a passion for innovation? We are seeking a dynamic Business Development Manager to join our client\’s team and drive growth in key OEM markets across EMEA.

Our Client:

Our client builds tough electronic control and display systems-hardware plus software-that let industrial machines (like engines, pumps, generators, and hydraulic equipment) run better, safer, and smarter. They partner with equipment makers to integrate these systems seamlessly into their machines so users get clear data, reliable control, and efficient performance-even in tough environments. Their multi-disciplined teams offer diverse experiences, and they have been recognized as a top workplace in Manufacturing & Production for three consecutive years.

The Role:

This is a pivotal role responsible for identifying and securing new enterprise-level OEM accounts. You will focus on core markets such as Recreational Vehicles, Construction, and Off-Highway specialty vehicles, with potential to expand into tangential markets like On-Highway Motorcycles and Food Service. You will manage the entire customer relationship, from opportunity identification to securing signed contracts for development and production. Leveraging internal technical resources, you will position and propose their platform technologies and customization capabilities in Displays, Controllers, and Connectivity to secure long-term business. A key aspect of this role is ensuring a seamless handover of accounts to their Key Account Management team once contracts are signed.

Key Responsibilities:

• Development and execution of sales plans aligned with long-term EMEA strategic goals.
• Generate lead lists for key stakeholders within target customer accounts.
• Utilize various channels, including email, LinkedIn, and trade shows, to engage with specified stakeholders.
• Maintain accurate records within their CRM system.
• Actively participate in sales meetings and training programs.
• Secure meetings with targets to qualify opportunities and achieve Proof of Concept (POC) engagements.
• Formally quote new opportunities.
• Manage the process for mutually signing long-term agreements (LTAs) and master supply agreements (MSAs).
• Formally hand off opportunities to Engineering and Key Account Management, providing ongoing support for commercial or contractual matters.

Qualifications:

• Bachelor\’s degree in Business, Marketing, Engineering, or an equivalent qualification with proven experience (Ideally but not essential)
• Fluency in written and oral English is essential. A second European language (German or Italian preferred) is an advantage.

Experience:

• Comprehensive sales experience with a minimum of 5 years selling technical solutions to equipment OEMs.
• Excellent knowledge of off-highway (industrial and/or recreational) and agricultural markets, particularly concerning instrumentation and control solutions.
• Extensive knowledge and understanding of automotive, stationary industrial engines, commercial vehicle markets & trends.
• Experience in sales, account management, or business development in technical environments is preferred.
• Demonstrated ability to manage customer expectations, resolve concerns, and minimize relationship risks.
• Experience negotiating contracts, pricing, and renewals in line with company objectives.

Skills & Attributes:

• Excellent verbal and written communication skills, with the ability to engage effectively with internal teams and customers.
• Skilled in presenting product value propositions to large groups and participating in trade shows and industry events.
• Strong organizational abilities to manage multiple accounts while maintaining timely responses to customer inquiries.
• A customer-first mindset focused on delivering exceptional service and solutions.

Travel & Location:

• Based within the EU (Germany or Italy preferred).
• Willingness to travel 50% or more of the time within the EMEA region for customer visits, trade shows, and training seminars.
• Occasional travel to the USA for headquarters visits and trade shows.

Reporting Structure:

This position reports directly to the Sr. Manager EMEA Sales, with oversight and interaction with the Director, International Sales.

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