Assistant Brand Manager

Assistant Brand Manager

Bristol Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Assist in developing and implementing brand strategies and marketing plans.
  • Company: C&C Group is a leading drinks company known for iconic brands like Bulmers and Tennent's.
  • Benefits: Enjoy a creative work environment with opportunities for professional growth and sustainability initiatives.
  • Why this job: Join a dynamic team that values creativity and innovation in the vibrant drinks industry.
  • Qualifications: Degree or equivalent education with 2-3 years of marketing experience, preferably in FMCG.
  • Other info: Diversity of experience is encouraged; apply even if you don't meet every requirement.

The predicted salary is between 28800 - 43200 £ per year.

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.

About the Role

The Assistant Brand Manager will assist, and where applicable, lead in developing, building and implementing the brand strategy, positioning, integrated commercial and digital plans of the brand in order to deliver it’s consumer & commercial KPIs.

Other key deliverables include supporting, and where applicable, leading budget management, brand health analysis, competitor analysis, and reviewing commercial performance of brands by working in collaboration with the relevant internal teams and external agencies.

Key Accountabilities

  • Support with the development and execution of annual brand plans and annual brand budgets, demonstrating an understanding of key consumer and commercial levers that impact brand performance.
  • Work with insights, data, key partners and monitored brand health metrics to inform brand strategy, planning and activation.
  • Identify and exploit creative and cost-effective methods of building brand presence and share of voice in a crowded market.
  • Support in building out brand propositions and support with cross-functional project delivery on NPD initiatives including product launch and channel plan build.
  • Partner with the Customer Marketing teams through activation in relevant sales channels via provision of brand messaging, identity, imagery, etc. to ensure consistency across all customer and consumer touch points.
  • Working with the Digital Marketing team, identify opportunities for innovative digital marketing with focused marketing activity to help maximise consumer reach and engagement.
  • An understanding of media landscape, the role and effectiveness of differing touchpoints for achieving different objectives and work closely with internal and external partners to deliver on these.

About you

  • Degree standard or equivalent education.
  • Minimum 2 – 3 years marketing experience.
  • Experience within FMCG desirable
  • Professionalism demonstrated in both verbal and written communication.
  • Highly creative. Thinks outside the box and looks to where the unconventional can create opportunity
  • An Interest in the alcohol / cider sector.

Please see attached for full job description and person specification

About Us

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at careers@candcgroup.com. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/

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Assistant Brand Manager employer: Driver Hire Borders

C&C Group plc is an exceptional employer, offering a vibrant work culture that champions creativity and collaboration in the premium drinks sector. With a strong commitment to employee development and sustainability, team members are encouraged to grow their skills while contributing to meaningful brand strategies that resonate globally. Located in a dynamic market, employees benefit from a diverse portfolio of brands and innovative marketing opportunities, making it a rewarding place to build a career.
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Contact Detail:

Driver Hire Borders Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Assistant Brand Manager

✨Tip Number 1

Familiarise yourself with C&C Group's brand portfolio, especially their flagship products like Bulmers and Tennent's. Understanding the unique selling points and market positioning of these brands will help you demonstrate your knowledge during interviews.

✨Tip Number 2

Stay updated on current trends in the FMCG sector, particularly in the alcohol and cider markets. Being able to discuss recent developments or innovative marketing strategies can set you apart as a candidate who is genuinely interested in the industry.

✨Tip Number 3

Network with professionals in the marketing and FMCG sectors, especially those with experience in brand management. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the Assistant Brand Manager position.

✨Tip Number 4

Prepare to discuss your creative ideas for brand activation and digital marketing strategies. Think about how you would approach building brand presence in a crowded market, as this aligns closely with the responsibilities of the role.

We think you need these skills to ace Assistant Brand Manager

Brand Strategy Development
Budget Management
Market Analysis
Consumer Insights
Digital Marketing
Creative Thinking
Cross-Functional Collaboration
Project Management
Communication Skills
Data Analysis
Competitor Analysis
Product Launch Planning
Media Landscape Understanding
FMCG Experience

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of the Assistant Brand Manager. Familiarise yourself with brand strategy, budget management, and digital marketing as these are key aspects of the role.

Tailor Your CV: Highlight your relevant experience in marketing, especially within FMCG. Emphasise any creative projects or campaigns you've worked on that demonstrate your ability to think outside the box.

Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for the alcohol/cider sector and how your skills align with the company's mission. Mention specific brands from C&C Group that resonate with you and why.

Showcase Your Communication Skills: Since professionalism in verbal and written communication is crucial, ensure your application is free from errors. Use clear and concise language to convey your ideas effectively.

How to prepare for a job interview at Driver Hire Borders

✨Know Your Brands

Familiarise yourself with C&C Group's portfolio, especially their flagship brands like Bulmers and Tennent's. Understanding their market positioning and recent campaigns will help you demonstrate your passion for the role and the industry.

✨Showcase Your Creativity

As an Assistant Brand Manager, creativity is key. Prepare examples of how you've thought outside the box in previous roles, particularly in marketing or brand management. Be ready to discuss innovative ideas that could benefit C&C Group.

✨Understand the Market Landscape

Research the current trends in the FMCG sector, especially within the alcohol and cider markets. Being able to discuss competitors and market dynamics will show your analytical skills and readiness to contribute to brand strategy.

✨Prepare for Behavioural Questions

Expect questions that assess your teamwork and communication skills, as collaboration is crucial in this role. Use the STAR method (Situation, Task, Action, Result) to structure your responses and highlight your relevant experiences.

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