At a Glance
- Tasks: Lead ad operations, optimise systems, and establish workflows for a growing team.
- Company: Driven Labs, Inc. - a vibrant platform for the automotive community.
- Benefits: Competitive pay, flexible work environment, and a chance to shape the future of media.
- Other info: Opportunity to build from scratch and influence future hiring.
- Why this job: Join a passionate team and make a real impact in the automotive culture space.
- Qualifications: 7+ years in ad ops, hands-on experience with Publica, and strong trafficking skills.
The predicted salary is between 60000 - 80000 £ per year.
Company Description
Driven Labs, Inc. is a cultural media platform designed to serve the passionate automotive community through premium storytelling and deep community engagement. As traditional media declines and social platforms become oversaturated, Driven fills the gap by delivering value at the intersection of culture and commerce. Backed by an exceptional team and top-tier brand and talent partners, Driven champions creators and delivers measurable benefits for brands. The platform emphasizes innovation, quality, and long-term equity in the automotive and culture space.
The engagement
We're looking for a senior ad ops practitioner to architect our setup for scale before we bring on a full-time hire. You'll establish the systems, partner relationships, and operational playbooks that a future in-house team will run day-to-day. This is a hands-on engagement — not advisory — with clear deliverables and a defined endpoint.
Scope of work
- Publica optimisation: Audit current ad pod logic, timeout configuration, prebid setup, and server-side bidding. Identify and implement improvements to fill rate, eCPM, and ad experience.
- Demand stack expansion and rationalisation: Assess incremental value of current and prospective SSP partners, manage bid duplication, and design a clean demand path. Lead onboarding of new partners as needed.
- Trafficking and QA processes: Set up direct campaign trafficking workflows (VAST tag handling, third-party verification, pacing, creative QA) suitable for our growing direct business.
- Reporting and yield analysis: Build the reporting layer — revenue, fill, eCPM by inventory segment, partner performance — that the team will run from.
- Discrepancy and troubleshooting playbook: Document standard processes for delivery issues, partner discrepancies, and engineering escalations.
- Handover: Author the FTE job description, help shortlist and interview, and document everything for handover.
You should have:
- 7+ years in CTV/OTT ad ops, ideally at a publisher.
- Direct, hands-on Publica experience.
- Deep working knowledge of SSAI mechanics and the major video SSPs (Magnite Streaming, Index Exchange, PubMatic, OpenX, Equativ, etc.).
- Direct campaign trafficking experience: VAST/VPAID, third-party tags, IAB taxonomies, common verification vendors.
- A track record of standing things up from scratch, not just running mature setups.
- Comfortable in EMEA privacy frameworks (TCF v2.2, IAB EU).
90-day deliverables:
- Stack audit and prioritised optimisation roadmap.
- Demand path optimisation implemented and measured.
- Documented trafficking and QA SOPs.
- Reporting dashboard or process the team can self-serve.
- FTE hiring brief, candidate shortlist support.
Fractional Ad Ops Lead in Slough employer: Driven Labs, Inc
Driven Labs, Inc. is an exceptional employer that fosters a dynamic work culture centred around innovation and community engagement within the automotive sector. Employees benefit from hands-on roles that encourage professional growth, with opportunities to shape operational strategies and collaborate with top-tier brands. Located in a vibrant industry landscape, Driven offers a unique chance to make a meaningful impact while working alongside a passionate team dedicated to delivering quality storytelling and measurable results.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional Ad Ops Lead in Slough
✨Tip Number 1
Network like a pro! Reach out to your connections in the ad ops space and let them know you're on the hunt for opportunities. You never know who might have a lead or can introduce you to someone at Driven Labs.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in ad ops. This will help you stand out during interviews and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of Publica and SSAI mechanics. Be ready to discuss how you've tackled similar challenges in the past and how you can bring value to Driven Labs.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Driven Labs team.
We think you need these skills to ace Fractional Ad Ops Lead in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in CTV/OTT ad ops and any hands-on work with Publica. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the automotive community and how your background makes you the perfect fit for this role. Keep it engaging and relevant!
Showcase Your Achievements:When detailing your experience, focus on specific achievements rather than just duties. We love numbers and results, so if you've improved fill rates or optimised ad experiences, let us know!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Driven Labs, Inc
✨Know Your Stuff
Make sure you brush up on your knowledge of CTV/OTT ad ops and Publica. Be ready to discuss your hands-on experience with SSAI mechanics and the major video SSPs. The more specific examples you can provide, the better!
✨Showcase Your Problem-Solving Skills
Prepare to talk about how you've tackled challenges in previous roles, especially when it comes to optimising ad setups or troubleshooting discrepancies. Companies love candidates who can think on their feet and come up with effective solutions.
✨Be Ready to Discuss Metrics
Since this role involves reporting and yield analysis, be prepared to dive into metrics like eCPM, fill rates, and partner performance. Bring examples of how you've used data to drive decisions in past positions.
✨Document Everything
Highlight your experience in creating standard operating procedures and documentation. This is crucial for the handover process, so be ready to explain how you've successfully documented processes in your previous roles.
