At a Glance
- Tasks: Lead ad operations, optimise systems, and establish workflows for a growing team.
- Company: Driven Labs, Inc. - a vibrant platform for the automotive community.
- Benefits: Competitive pay, flexible work environment, and opportunities to shape the future.
- Other info: Dynamic role with clear deliverables and potential for career growth.
- Why this job: Join a passionate team and make a real impact in the automotive media space.
- Qualifications: 7+ years in CTV/OTT ad ops with hands-on experience in Publica.
The predicted salary is between 60000 - 80000 £ per year.
Company Description
Driven Labs, Inc. is a cultural media platform designed to serve the passionate automotive community through premium storytelling and deep community engagement. As traditional media declines and social platforms become oversaturated, Driven fills the gap by delivering value at the intersection of culture and commerce. Backed by an exceptional team and top-tier brand and talent partners, Driven champions creators and delivers measurable benefits for brands. The platform emphasizes innovation, quality, and long-term equity in the automotive and culture space.
The engagement
We're looking for a senior ad ops practitioner to architect our setup for scale before we bring on a full-time hire. You'll establish the systems, partner relationships, and operational playbooks that a future in-house team will run day-to-day. This is a hands-on engagement — not advisory — with clear deliverables and a defined endpoint.
Scope of work
- Publica optimisation: Audit current ad pod logic, timeout configuration, prebid setup, and server-side bidding. Identify and implement improvements to fill rate, eCPM, and ad experience.
- Demand stack expansion and rationalisation: Assess incremental value of current and prospective SSP partners, manage bid duplication, and design a clean demand path. Lead onboarding of new partners as needed.
- Trafficking and QA processes: Set up direct campaign trafficking workflows (VAST tag handling, third-party verification, pacing, creative QA) suitable for our growing direct business.
- Reporting and yield analysis: Build the reporting layer — revenue, fill, eCPM by inventory segment, partner performance — that the team will run from.
- Discrepancy and troubleshooting playbook: Document standard processes for delivery issues, partner discrepancies, and engineering escalations.
- Handover: Author the FTE job description, help shortlist and interview, and document everything for handover.
You should have:
- 7+ years in CTV/OTT ad ops, ideally at a publisher
- Direct, hands-on Publica experience
- Deep working knowledge of SSAI mechanics and the major video SSPs (Magnite Streaming, Index Exchange, PubMatic, OpenX, Equativ, etc.)
- Direct campaign trafficking experience: VAST/VPAID, third-party tags, IAB taxonomies, common verification vendors
- A track record of standing things up from scratch, not just running mature setups
- Comfortable in EMEA privacy frameworks (TCF v2.2, IAB EU)
90-day deliverables:
- Stack audit and prioritised optimisation roadmap
- Demand path optimisation implemented and measured
- Documented trafficking and QA SOPs
- Reporting dashboard or process the team can self-serve
- FTE hiring brief, candidate shortlist support
Fractional Ad Ops Lead in London employer: Driven Labs, Inc
Driven Labs, Inc. is an exceptional employer that fosters a dynamic work culture centred around innovation and community engagement within the automotive sector. Employees benefit from hands-on involvement in shaping operational strategies, with ample opportunities for professional growth and collaboration with top-tier brands and creators. Located in a vibrant industry space, Driven offers a unique chance to make a meaningful impact while working alongside a passionate team dedicated to delivering quality storytelling and measurable results.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional Ad Ops Lead in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the ad ops space and let them know you're on the hunt for opportunities. You never know who might have a lead or can introduce you to someone at Driven Labs.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in ad ops. This will help you stand out during interviews and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for the interview by diving deep into Driven Labs' mission and values. Understand their approach to ad ops and come ready with ideas on how you can optimise their processes and drive results.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Driven Labs team.
We think you need these skills to ace Fractional Ad Ops Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Fractional Ad Ops Lead role. Highlight your experience in CTV/OTT ad ops and any hands-on work with Publica. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve improved fill rates or optimised ad experiences. We love numbers!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon unless it’s relevant to the role. Make it easy for us to see why you’re a great fit for the team!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Driven Labs, Inc
✨Know Your Stuff
Make sure you brush up on your CTV/OTT ad ops knowledge, especially around Publica and SSAI mechanics. Be ready to discuss specific experiences where you've optimised ad setups or tackled challenges in previous roles.
✨Showcase Your Hands-On Experience
This role is all about being hands-on, so come prepared with examples of how you've built systems from scratch. Highlight any direct campaign trafficking experience you've had, especially with VAST/VPAID and third-party tags.
✨Prepare for Technical Questions
Expect some deep dives into technical aspects like bid duplication and demand path optimisation. Brush up on the major video SSPs and be ready to discuss how you've managed relationships with them in the past.
✨Document Everything
Since part of the role involves creating playbooks and documentation, think about how you've approached this in previous jobs. Be ready to share your strategies for documenting processes and ensuring smooth handovers.
