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- Tasks: Lead innovative marketing campaigns and shape strategies in the insurance sector.
- Company: Join Drive Further, a dynamic collective of leading insurance brands.
- Benefits: Empowering culture, professional development, and collaboration with top industry players.
- Why this job: Make a real impact on brand growth and drive exciting marketing initiatives.
- Qualifications: Experience in marketing within insurance or financial services and strong digital skills.
- Other info: Opportunity to shape the future of marketing and contribute to ambitious growth plans.
The predicted salary is between 28800 - 48000 £ per year.
Are you a dynamic, creative marketer eager to make a difference in the insurance and financial services industry? Do you have proven expertise in delivering innovative campaigns, shaping strategies, and driving brand growth? If so, this is the opportunity you’ve been waiting for! At Drive Further, we’re an independent Collective made up of Financial and Legal Insurance, Magnus, MSL, Supportis, and Dualdrive. Together, we’re shaping the future of specialist insurance products, legal expense solutions, and customer claims handling, and we’re looking for a Marketing Lead to help us accelerate growth across MSL, Financial and Legal and Magnus Insurance.
About the Role
As Marketing Specialist, you’ll take full ownership of our marketing function, driving strategy, campaigns, and initiatives that amplify the brand’s presence in competitive markets. From crafting compelling digital content to managing lead generation campaigns, you’ll help us shape our message, engage our Brokers, intermediaries, and clients, and support our 2026 expansion plans. This is your chance to work at the heart of innovation, helping to foster relationships and deliver tailored solutions in the motor, legal expense, and financial services sectors. You’ll directly contribute to strengthening Broker partnerships and delivering measurable outcomes, ensuring compliance with Consumer Duty and FCA requirements at all times.
What You’ll Be Doing:
- Strategic Leadership: Develop and execute short and long-term marketing plans, supporting the group’s vision for sustainable business growth.
- Digital Transformation: Manage social media strategy, SEO/SEM campaigns, and website optimisation using WordPress, employing analytics to improve ROI and user engagement.
- Content Creation: Produce high-quality blogs, case studies, videos, and thought-leadership pieces to support Broker relationships and client engagement.
- Lead Generation: Collaborate with business development and client teams to enhance sales support, implement CRM strategies, and drive impactful campaigns.
- Brand Engagement: Coordinate industry events, awards submissions, and webinars, ensuring consistent messaging and brand positioning at every touchpoint.
- Compliance and Governance: Work with Compliance to ensure all marketing activities align with FCA guidelines and Consumer Duty principles.
- Performance Insight: Monitor campaign KPIs, reporting on marketing impact and recommending improvements.
About You
We’re looking for someone who is:
- A Proven Marketer: You have a strong track record in marketing within insurance or financial services, with hands-on experience in CRM, digital marketing, and campaign management.
- Collaborative and Strategic: You thrive when working across teams, influencing senior stakeholders, and aligning marketing with business development objectives.
- Regulation-Savvy: You understand FCA regulations, Consumer Duty, and Financial Promotions standards, and can ensure compliance at every stage.
- Tech-Smart: Advanced skills in Microsoft applications, CRM platforms, and design tools like Canva come naturally to you.
- Creative and Analytical: You balance innovation with data-driven decision-making, optimising marketing for real results.
Qualifications Required:
- Level 5 Diploma in Marketing (e.g. CIM, ILM) or Marketing Degree
- Proven CPD in Marketing within Financial Services
Why Join Drive Further
At Drive Further, you’ll join a forward-thinking collective built on collaboration, innovation, and excellence. Working alongside leading brands like Financial and Legal Insurance, MSL, Magnus, and more, you’ll play a key role in shaping our marketing strategy and driving our ambitious growth agenda for 2026 and beyond. We believe in empowering individuals, fostering professional development, and creating a culture where ideas thrive and outcomes matter. If you’re ready to lead from the front, amplify brand impact, and shape the future of marketing across our Collective, this is the place for you.
Insurance Marketing Specialist in Manchester employer: Drive Further
Contact Detail:
Drive Further Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insurance Marketing Specialist in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the insurance and financial services industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content pieces, and any analytics that demonstrate your impact. This will give you an edge when chatting with potential employers and show them exactly what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Drive Further, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Utilise our website! At StudySmarter, we’ve got loads of resources to help you prepare for interviews and ace those tough questions. Make sure to check out our tips and tricks to boost your confidence and showcase your marketing expertise effectively.
We think you need these skills to ace Insurance Marketing Specialist in Manchester
Some tips for your application 🫡
Show Your Creative Side: When crafting your application, let your creativity shine! Use engaging language and showcase your innovative marketing ideas that align with the role. Remember, we’re looking for someone who can think outside the box!
Tailor Your Experience: Make sure to highlight your relevant experience in insurance or financial services. We want to see how your past roles have prepared you for this position, so don’t hold back on those achievements that demonstrate your marketing prowess!
Be Data-Driven: Since we value analytical skills, include examples of how you've used data to drive marketing decisions. Show us how you’ve monitored campaign performance and made improvements based on insights – it’s all about results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on being part of our dynamic team!
How to prepare for a job interview at Drive Further
✨Know Your Stuff
Before the interview, dive deep into the company’s background and its position in the insurance and financial services industry. Familiarise yourself with their recent campaigns and strategies. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Creativity
As a Marketing Specialist, creativity is key! Prepare examples of innovative campaigns you've led or contributed to in the past. Be ready to discuss how you approached challenges and what unique strategies you implemented to drive brand growth.
✨Demonstrate Your Analytical Skills
Highlight your ability to use data to inform marketing decisions. Bring specific examples of how you've monitored campaign KPIs and made adjustments based on performance insights. This will show that you can balance creativity with analytical thinking, which is crucial for this role.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's marketing strategy, their approach to compliance, and how they envision the role contributing to their 2026 expansion plans. This shows you're not just interested in the job, but also in the company's future.
