At a Glance
- Tasks: Lead creative vision for Duolingo's marketing and brand efforts, driving impactful campaigns.
- Company: Join Duolingo, a mission-driven company transforming education for millions worldwide.
- Benefits: Enjoy limitless learning opportunities, collaboration with top minds, and a fun work environment.
- Other info: Work from New York City or London, with a focus on diversity and inclusion.
- Why this job: Make a real impact on global education while shaping iconic brand narratives.
- Qualifications: 12+ years in creative roles, proven success in leading teams and delivering high-quality campaigns.
The predicted salary is between 80000 - 100000 £ per year.
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact‑based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world‑class minds — while doing work that’s both meaningful and fun. Join our life‑changing mission to develop education for our half a billion (and growing!) learners around the world.
About the Role
We’re looking for a Senior Creative Director to set the creative vision for Duolingo’s brand building and marketing efforts and lead a team that delivers culturally resonant, high‑impact work across campaigns, social, partnerships, and user acquisition. You will raise the creative bar, turn bold ideas into clear concepts, and guide execution from brief through launch—collaborating closely with Brand Marketing and Growth, International Marketing, Product, Design, BD, and global agency partners to build an iconic brand with measurable business impact. Reporting to the CMO, this role will lead other creative leaders in the Marketing function.
You Will
- Drive all creative work in the Marketing function, ensuring it consistently ladders up to the company strategy and moves key brand and business metrics.
- Lead, mentor, and grow a team of creatives; set a high bar for craft, narrative, and taste while creating space for diverse voices and experimentation.
- Turn great ideas into end‑to‑end campaign concepts; guide direction across channels (social, video, experiential, partnerships), from insight to execution.
- Partner with Brand Marketing to shape briefs, make strategic trade‑offs, and deliver work that’s part of culture and drives brand love and growth.
- Partner with Growth Marketing to build a performance marketing creative studio enabling our user acquisition efforts across the globe.
- Partner with our Country Marketing team to lead and evolve our global agency roster; ensure scopes, standards, and handoffs produce A+ creative worldwide.
- Oversee creative feedback and quality across all project stages; provide clear, timely decisions that keep momentum without sacrificing excellence.
- Inspire the organization with industry trends, creative references, and new platforms; codify what’s “on‑brand” and how we measure brand success.
You Have
- 12+ years in brand/creative roles with significant time leading other creative leaders; proven success shipping integrated campaigns across a wide range of budgets at a high bar.
- Demonstrated ability to set vision, influence senior stakeholders, and connect creative decisions to strategy, KPIs, and ROI.
- A track record of turning insights into iconic, culture‑driving ideas and guiding multi‑disciplinary teams from concept to launch.
- Excellent communication and feedback skills; you simplify complex topics, make fast, sound calls, and bring others along.
- Experience managing agencies and external partners across markets, with a reputation for raising quality and speed.
- The ability to work from or relocate to New York City or London, UK.
Exceptional Candidates Will Have
- Experience working with IP‑led brands.
- Global brand experience, including creative leadership across multiple regions and cultures.
- A portfolio demonstrating world‑class craft and storytelling—work that drives buzz and earned media attention instead of relying on paid channels for distribution.
- Deep familiarity with social media and creator ecosystems, and how to translate cultural signals into breakthrough brand ideas.
- Experience establishing clear creative operating mechanisms with marketing, product, and design partners.
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com. Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Creative Director, Marketing employer: Drive Capital
At Duolingo, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture, where creativity thrives and innovation is celebrated. As a Creative Director in our dynamic New York City or London office, you'll enjoy limitless learning opportunities, collaborate with world-class talent, and lead a passionate team dedicated to making education universally accessible. With a strong commitment to employee growth and a mission that truly makes a difference, Duolingo offers a unique environment where your contributions can have a lasting impact on millions of learners worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Director, Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creative flair! When you get the chance to present your ideas, make sure to showcase your unique style and thought process. Use visuals, storytelling, and examples from your portfolio to really bring your vision to life.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. Tailor your responses to reflect how your experience aligns with their mission. This shows you're not just looking for any job, but that you're genuinely interested in contributing to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the exciting work we do at Duolingo.
We think you need these skills to ace Creative Director, Marketing
Some tips for your application 🫡
Show Your Creative Spark:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can turn bold ideas into clear concepts, so don’t hold back!
Tailor Your Application:Make sure to tailor your application to the role. Highlight your experience in leading creative teams and delivering high-impact campaigns. We want to see how your past work aligns with our mission at Duolingo, so connect the dots for us!
Be Clear and Concise:While we love creativity, clarity is key! Make sure your application is easy to read and gets straight to the point. Use bullet points where necessary to break down your achievements and skills, making it easier for us to see your potential.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our mission to make education universally available!
How to prepare for a job interview at Drive Capital
✨Know the Brand Inside Out
Before your interview, dive deep into Duolingo's mission and values. Familiarise yourself with their marketing campaigns and how they resonate culturally. This will not only show your genuine interest but also help you align your creative vision with theirs.
✨Showcase Your Leadership Style
As a Senior Creative Director, you'll be leading a team. Be prepared to discuss your leadership approach and how you've mentored creatives in the past. Share specific examples of how you've turned bold ideas into successful campaigns while fostering a collaborative environment.
✨Prepare for Creative Challenges
Expect to tackle hypothetical scenarios during the interview. Think about how you would guide a campaign from concept to launch, especially in a fast-paced environment. Highlight your ability to make strategic trade-offs and connect creative decisions to measurable outcomes.
✨Bring Your Portfolio to Life
Your portfolio is your calling card. Make sure it showcases not just your best work, but also the stories behind those projects. Be ready to discuss how your work has driven brand love and growth, and how it aligns with Duolingo's goal of making education universally available.