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- Tasks: Lead global marketing for a premium whisky brand, driving innovation and creating impactful campaigns.
- Company: Join DrinkAbility, a leader in the beverage manufacturing industry, known for its heritage-rich brands.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and professional growth.
- Why this job: Shape the future of a beloved brand while working at the forefront of marketing innovation.
- Qualifications: Experience in global brand management, particularly in drinks or luxury sectors, is essential.
- Other info: This is a 12-month fixed-term contract, perfect for those eager to make a significant impact.
The predicted salary is between 43200 - 72000 £ per year.
Global Senior Brand Manager – Premium Spirits (Innovation & Strategy)
12 month fixed term contract
Are you a strategic marketer with a passion for premium spirits and a flair for innovation? We\’re looking for a visionary Global Marketing Manager to lead the charge on shaping, activating, and evolving a much-loved single malt whisky brand on the global stage.
This is a rare opportunity to take ownership of a dynamic portfolio, drive innovation from concept to campaign, and deliver world-class brand experiences across channels and markets.
What You’ll Do:
You’ll be at the heart of brand development, turning insight into action and translating long-term strategy into inspiring campaigns and toolkits for global markets. With a strong focus on innovation and omni-channel thinking, you’ll:
- Own and deliver the innovation pipeline from ideation to launch.
- Craft compelling global campaigns and distinctive brand toolkits.
- Define and manage packaging architecture and pricing guardrails.
- Champion digital-first, consumer-led brand thinking across all touchpoints.
- Enable regional teams to execute flawlessly through clear guidance and high-impact tools.
- Lead global brand planning, performance tracking, and continuous improvement.
- Partner with internal stakeholders and external agencies to bring big ideas to life.
- Balance commercial value with brand building to fuel long-term growth.
What You’ll Bring:
- A proven track record in global brand management, ideally within the drinks, spirits, or luxury sector.
- Deep experience in innovation, NPD, and launching premium products to market.
- Expertise in omni-channel marketing, digital-first campaign planning, and eCommerce.
- Commercial savvy, you understand how to drive value, not just volume.
- Strong project and stakeholder management skills, with the ability to inspire and influence cross-functional teams.
- A creative mindset combined with a data-led approach to decision-making.
What Makes You Stand Out:
- You\’re a strategic thinker with a passion for storytelling and brand building.
- You\’re collaborative, curious, and unafraid to challenge the norm.
- You thrive in a fast-paced, global environment and are comfortable juggling multiple priorities.
- You’re empathetic, people-focused, and lead with purpose and professionalism.
- You bring energy, integrity, and a hunger to make a real impact.
This is your chance to shape the future of a distinctive, heritage-rich brand while working at the cutting edge of innovation, strategy, and global marketing. If you’re ready to lead boldly, think digitally, and build a legacy, we’d love to hear from you.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Contract
Job function
-
Job function
Marketing and Sales
-
Industries
Beverage Manufacturing
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Global Marketing Manager employer: DrinkAbility
Contact Detail:
DrinkAbility Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Manager
✨Tip Number 1
Network with professionals in the premium spirits industry. Attend industry events, webinars, or local meetups to connect with people who can provide insights and potentially refer you to opportunities at StudySmarter.
✨Tip Number 2
Stay updated on the latest trends in global marketing and innovation within the spirits sector. Follow relevant blogs, podcasts, and social media channels to gather knowledge that can help you stand out during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led or contributed to. Highlight your experience in omni-channel marketing and how you've driven brand growth through innovative strategies.
✨Tip Number 4
Familiarise yourself with the brand's heritage and values. Understanding the brand's story will allow you to articulate how your vision aligns with their goals, making you a more compelling candidate.
We think you need these skills to ace Global Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Global Marketing Manager position. Tailor your application to highlight your relevant experience in brand management, innovation, and omni-channel marketing.
Craft a Compelling CV: Your CV should reflect your proven track record in global brand management, particularly within the drinks or luxury sector. Emphasise your experience with launching premium products and your ability to drive value through strategic marketing.
Write a Strong Cover Letter: In your cover letter, showcase your passion for premium spirits and your creative mindset. Discuss how your skills align with the company's vision and how you can contribute to shaping the future of their brand.
Highlight Relevant Achievements: When detailing your experience, focus on specific achievements that demonstrate your project management skills and ability to inspire cross-functional teams. Use metrics where possible to quantify your impact in previous roles.
How to prepare for a job interview at DrinkAbility
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to brand management and how you've successfully turned insights into actionable strategies. Be ready to share specific examples of campaigns you've led, particularly in the premium spirits or luxury sector.
✨Demonstrate Innovation Skills
Highlight your experience with innovation and new product development (NPD). Discuss how you've taken ideas from concept to launch, and be prepared to present any successful campaigns that showcase your ability to drive innovation.
✨Emphasise Omni-Channel Expertise
Make sure to articulate your understanding of omni-channel marketing. Share examples of how you've crafted digital-first campaigns and how these have performed across various channels, especially in eCommerce.
✨Exhibit Strong Stakeholder Management
Be ready to talk about your project management skills and how you've collaborated with cross-functional teams. Provide examples of how you've inspired and influenced others to achieve common goals, particularly in a fast-paced environment.
