Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead sales growth in London's On Trade drinks market and nurture key accounts.
- Company: Join a family-run brewery with nearly 30 awards for their exceptional quality and taste.
- Benefits: Enjoy a competitive salary, performance bonuses, hybrid work, and training opportunities.
- Why this job: Be part of a dynamic team shaping the future of UK Lager with a renowned brand.
- Qualifications: Experience in sales and account management, with a passion for the beverage industry.
- Other info: Opportunity to influence business strategy and expand your professional network.
The predicted salary is between 30000 - 70000 £ per year.
Company Description:
Say hello to Local, the definitive better-for-you beer.
The low calorie, sessionable strength, light & cloudy pale that tastes like a little slice of heaven.
Role Description:
📝 This is a On-Trade Sales Manager role based in Greater London.
The Opportunity:
👍 Join a hugely ambitious business as one of its first employees.
👍 You’ll work closely with the founders & shape your career as you grow with the business.
👍 Our ambition is to build Local into an iconic brand, think Red Bull in the 1990s, Innocent in the early 2000s & Camden in the 2010s.
👍 Your role is absolutely critical in helping us achieve this – through winning business, cultivating partnerships & helping us form a fantastic (& really fun) company culture.
What we\’re looking for:
✅ Someone extremely confident & friendly, who loves striking up convos with strangers.
✅ Someone positive who brings great energy to the team.
✅ Someone who loves the pub & loves beer.
✅ Someone with big personal ambitions (that we can help you achieve).
✅ Someone who shares our ambition to create the defining better-for-you beer & become a household brand.
What you’ll be responsible for:
🍺 Deliver: Delivering against the company’s sales targets for the On-Trade channel in London
🍺 Account Management: Building close relationships is crucial. We want you to be on hugging terms with your account contacts… or at least know the name of their children.
🍺 Business Development: Building relationships with new customers, growing our distribution with the absolute best venues throughout London
🍺 Drivers: Devising & delivering brilliant category & customer activation plans that sell more beer.
🍺 Representing the brand: Finding fun and creative ways to grow the brand
🍺 Team Support: This is a start-up, we all wear many hats. You’ll get involved in many different areas of the business. All hands on deck!
🍺 Expertise: We don’t want beer bores, we want people who love people, hospitality and love learning about the industry.
On-Trade Sales Manager employer: Drink Local
Contact Detail:
Drink Local Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On-Trade Sales Manager
✨Tip Number 1
Familiarize yourself with the On Trade drinks market in London. Research key players, trends, and consumer preferences to demonstrate your knowledge during the interview.
✨Tip Number 2
Network with industry professionals and attend relevant events or trade shows. Building relationships can give you insights into the company culture and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific strategies for growing sales in the On Trade sector. Think about how you would leverage CRM systems and Breww sales platforms to achieve targets.
✨Tip Number 4
Showcase your passion for quality beverages and the brewing industry. Being able to articulate why you are excited about this role and the brand will set you apart from other candidates.
We think you need these skills to ace On-Trade Sales Manager
Some tips for your application 🫡
Understand the Brand: Familiarize yourself with the brewery's history, values, and product offerings. Highlight your understanding of their award-winning status and how it aligns with your sales strategy.
Tailor Your CV: Customize your CV to emphasize relevant experience in sales management, particularly in the On Trade sector. Include specific achievements that demonstrate your ability to meet and exceed sales targets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beverage industry and your strategic vision for growing sales in London. Mention any previous successes in similar roles and how you plan to leverage CRM systems.
Highlight Team Collaboration Skills: Since the role involves working as part of a small team, emphasize your ability to collaborate effectively. Provide examples of how you've successfully worked with others to achieve business goals.
How to prepare for a job interview at Drink Local
✨Know the Brand Inside Out
Make sure you research the brewery's history, awards, and product range. Being able to discuss their iconic status and what sets them apart will show your genuine interest and alignment with their values.
✨Demonstrate Sales Acumen
Prepare examples of how you've successfully driven sales in previous roles. Highlight specific strategies you've used to grow accounts and increase market presence, especially in the On Trade sector.
✨Showcase Your Networking Skills
Since this role involves building new business and nurturing existing accounts, be ready to discuss your approach to networking and relationship-building within the industry. Share any relevant contacts or partnerships you've developed.
✨Be Ready for Strategic Discussions
Expect questions about your strategic planning abilities. Think about how you would utilize CRM systems and sales platforms to expand the business and be prepared to share your ideas on how to achieve growth in the London market.
