At a Glance
- Tasks: Create impactful marketing materials and lead product launches to support the sales team.
- Company: Join Driftrock, a forward-thinking company in the automotive marketing space.
- Benefits: Competitive salary, share options, comprehensive health cover, and generous holiday allowance.
- Other info: Fully remote role with opportunities for personal and professional growth.
- Why this job: Be the first dedicated product marketer and shape the future of our go-to-market strategy.
- Qualifications: Experience in creating sales assets and strong writing skills are essential.
The predicted salary is between 45000 - 60000 £ per year.
Team: Commercial
Reports to: Matt Baldwin, CEO
Location: Fully remote, UK or abroad. You'll keep a few hours of daily overlap with UK working hours
Contract: Full-time, permanent
Salary: £45,000 to £60,000 + share options
Start date: As soon as we find the right person
Why this role exists
Driftrock has strong positioning, a differentiated platform story, and growing proof points, but no-one yet whose job it is to turn them into the GTM assets the commercial team needs to close deals. The EV transition, new market expansion, and increasing pressure to prove marketing ROI mean the sales conversation is getting more complex, and the team needs great materials to navigate it.
This is the first dedicated product marketing hire at Driftrock. You'll own the GTM asset library from day one, the sales decks, one-pagers, battlecards, and product launch materials that determine whether prospects understand our differentiation and reps walk into every meeting with confidence.
What You’ll Own
- The full go-to-market asset library, every sales deck, one-pager, battlecard, and product launch material the commercial team relies on to win deals.
Your first 90 days
- By day 30: Audited our existing sales assets, embedded with the commercial team, and shipped an updated core sales deck
- By day 60: Core GTM library complete, product one-pagers, competitive battlecards, and objection-handling frameworks live and in use by the sales team
- By day 90: First product launch handled end-to-end; full sales enablement toolkit built out; at least one customer case study published
What you’ll be doing
- Build and maintain Driftrock’s core sales assets, decks, product one-pagers, pitch narratives, and demo leave-behinds that reflect current positioning and help the team win
- Own sales enablement, competitive battlecards, objection-handling frameworks, and conversation playbooks so the team can confidently position Driftrock in any deal
- Lead go-to-market for new product launches, own positioning, messaging, and launch assets so the sales team is ready to sell before anything ships
- Research customers and market trends, translating insights into sharper positioning and messaging across the buyer journey
- Partner with Commercial and Customer Success to produce customer case studies in formats usable across sales, events, and digital
- Support Driftrock’s thought leadership programme with guides, articles, and data-led insight content that builds brand authority in the automotive marketing space
What you’ll bring
- Proven track record building GTM sales assets, decks, one-pagers, battlecards, that sales teams actually use to win deals in a B2B SaaS environment
- Strong writer who can simplify complex technical products into clear, differentiated narratives, from short-form sales copy to long-form positioning
- Comfortable working directly with sales and commercial teams; you know how to ask the right questions and turn the answers into materials that land
- Strong design eye, you produce on-brand, professional materials and know the difference between a good and a great deck
- A self-starter who sets their own priorities, works with autonomy, and ships without hand-holding
Bonus points
- Background in automotive, mobility, or adjacent B2B verticals
- Familiarity with competitive positioning frameworks, e.g. April Dunford’s Obviously Awesome
- Track record in a similar-sized scale-up (20-50 people)
- Experience with lead generation, marketing automation, or AdTech products
What’s In It For You
- Share options in Driftrock, on founder-friendly, tax-efficient EMI terms, including the option to retain vested options after leaving (at board discretion)
- Comprehensive Vitality health cover: medical, dental, vision, hearing, mental-health support and therapy, cancer cover, a free Headspace subscription and Vitality rewards
- 24 to 28 days’ holiday (24 + 1 extra each year, capped at 28)
Product Marketing Manager employer: Driftrock
At Driftrock, we pride ourselves on being an innovative and supportive employer, offering a fully remote work environment that allows you to thrive from anywhere in the UK or abroad. Our culture fosters collaboration and creativity, providing ample opportunities for professional growth and development, particularly in this pivotal Product Marketing Manager role where you'll shape our go-to-market strategies. With competitive salary packages, share options, and comprehensive health benefits, we ensure our team members feel valued and empowered to make a meaningful impact.
