At a Glance
- Tasks: Own and optimise customer messaging journeys to boost engagement and conversions.
- Company: Dynamic automotive tech company focused on innovative customer experiences.
- Benefits: Fully remote work, flexible hours, professional development budget, and fun monthly socials.
- Other info: Join a collaborative team with excellent growth opportunities and exciting projects.
- Why this job: Make a real impact by transforming customer journeys into conversion engines.
- Qualifications: 3+ years in CRM management with strong analytical and copywriting skills.
The predicted salary is between 45000 - 55000 £ per year.
We’re hiring a CRM Manager to own the performance of every messaging & form journey a prospect experiences when they’re in-market. That means designing, testing and continuously improving the communication sequences that nudge a prospective buyer from “I filled in a form” to “I’m ready to purchase.” You’ll be the person who turns lifecycle messaging from a set-and-forget asset into a constantly improving conversion engine. Our focus for this area consists of: more test drives booked, more meaningful engagement with the automotive brands and lower drop‑off at every step of the journey.
You’ll work with our product, engineering, customer success and OEM client teams, and you’ll have direct ownership of a portfolio of journeys running across multiple brands.
- Own the conversion funnel for end‑customer communication journeys across WhatsApp, SMS and email, from first touch after lead capture through to post‑order engagement.
- Design, build and ship A/B and multivariate tests on copy, timing, cadence, channel mix, personalisation, CTAs and journey structure. Ship tests weekly, not quarterly.
- Analyse performance at every step of the funnel. Identify the biggest drop‑off points, form hypotheses, and prioritise the experiments that will move the metric most.
- Build a testing roadmap per OEM client and per vehicle segment, balancing quick wins with bigger structural bets.
- Write and edit messaging copy that converts. You’ll partner with brand and creative where needed, but you should be comfortable drafting strong WhatsApp, SMS and email copy yourself.
- Develop best‑practice playbooks for journey design (welcome flows, nurture, reminder sequences, re‑engagement, post‑test‑drive follow‑up) that we can roll out across our OEM clients.
- Partner with product and engineering to feed learnings back into the Convert roadmap, influencing what we build next.
- Report results clearly to internal stakeholders and OEM clients, with crisp narratives around what we tested, what we learned, and what’s next.
- Stay close to deliverability and compliance across each channel (GDPR, opt‑in handling, WhatsApp Business policy, SMS sender ID rules) so our experiments ship without surprises.
Benefits:
- Fully remote work and flexible working hours.
- Maternity and Paternity Package.
- Budget to attend conferences or courses, & to purchase books to improve your skills.
- Monthly socials at some fun venues and events in London and/or virtual get‑togethers.
- Share options.
- Pension scheme contribution.
- Vision Policy.
- Exclusive perks on CharlieHR ClassPass membership to get monthly free credits to spend on the best fitness classes of your choice.
- Cycle to work and electric car schemes.
- We celebrate birthdays and year anniversaries.
- Remote working equipment set up.
Qualifications:
- A bias toward shipping. You’d rather get a test live this week than design the perfect framework for next quarter.
- Demonstrable experience running structured experimentation programmes (A/B tests, multivariate tests, holdout groups) and a clear point of view on what good experimental design looks like.
- Comfort working with marketing automation, journey orchestration or CDP tools (e.g. Braze, Iterable, HubSpot, Customer.io, Klaviyo or similar).
- Strong analytical mindset. You’re comfortable interrogating funnel data, working with cohort analysis, calculating statistical significance, and pulling insight from messy datasets.
- Excellent communication: you can present results and recommendations clearly to both internal product teams and senior client stakeholders.
- Strong copywriting instincts and the confidence to write short‑form conversion copy yourself.
- Hands‑on experience with at least two of WhatsApp Business, SMS, RCS and email as conversion channels, ideally across high‑volume B2C journeys.
- 3+ years in CRM journey management, conversion rate optimisation, lifecycle marketing, growth or messaging‑led roles, with a track record of measurably improving conversion through experimentation.
- Experience working with automotive, big‑ticket consumer or considered‑purchase verticals.
- Experience running messaging at scale for enterprise clients or across multiple brands.
- SQL or comfort working directly with data warehouses (BigQuery, Snowflake, Redshift).
- Familiarity with the lead generation stack (paid social lead ads, lead capture forms, CRM integrations).
- A working understanding of LLM‑assisted personalisation in messaging journeys.
CRM Manager employer: Driftrock
As a CRM Manager at our company, you will thrive in a fully remote environment that champions flexibility and work-life balance. We offer a vibrant work culture with monthly socials, opportunities for professional development through conferences and courses, and a comprehensive benefits package including share options and wellness perks. Join us to make a meaningful impact on customer journeys while enjoying the unique advantages of working with leading automotive brands in a dynamic and innovative setting.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Driftrock and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Driftrock are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Driftrock on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Driftrock. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Driftrock. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Driftrock:Show us that you’ve done your homework! In your application, briefly mention what you admire about Driftrock’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Driftrock
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Driftrock will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Driftrock, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
