At a Glance
- Tasks: Create engaging fashion content that resonates with players and reflects current trends.
- Company: Join a leading brand at the intersection of fashion, beauty, gaming, and culture.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative team culture with exciting industry events and partnerships.
- Why this job: Shape the future of fashion storytelling in an innovative gaming platform.
- Qualifications: 4-6 years in digital fashion editorial, strong writing skills, and trend awareness.
The predicted salary is between 40000 - 50000 € per year.
This role will be responsible for shaping and delivering a best-in-class editorial content offering that drives player engagement, supports brand storytelling, and strengthens DREST’s position at the intersection of fashion, beauty, gaming and culture. This senior role will play a central part in developing daily in-app editorial content and innovative content activations that reflect the real-time fashion and lifestyle zeitgeist.
Working closely with the Head of Editorial, fashion, product, data, marketing, partnerships and talent teams, this role will ensure editorial content is aligned with player needs, supports in-game experiences, and delivers engaging, commercially relevant and culturally timely storytelling across all DREST channels.
What You Will Be Accountable For
- Editorial Content Excellence: Deliver daily fashion, beauty, entertainment and culture content that is timely, engaging, accurate and aligned with DREST’s editorial standards and tone of voice.
- Trend & Cultural Relevance: Maintain a strong pulse on emerging fashion, beauty, entertainment and social media trends, translating them into compelling in-app editorial content, themed events and challenge concepts.
- Player Experience Enhancement: Develop editorial concepts and content formats that improve the player journey, enhance challenge engagement and support overall retention.
- Cross-Functional Collaboration: Partner effectively across editorial, fashion, product, data, marketing, partnerships, PR and talent teams to ensure editorial content supports wider business and product objectives.
- Brand & Industry Representation: Act as an ambassador for DREST externally, building and maintaining strong relationships with brands, PRs, talent and industry partners, including representing DREST at fashion weeks, press days and industry events.
What You Will Be Responsible For
- Daily Editorial Content Production: Write, edit and publish daily news content and editorial features across in-app and supporting DREST channels, ensuring high editorial standards and flawless CMS execution.
- Editorial Calendar & Content Planning: Support the planning and delivery of editorial calendars, themed content moments and in-game challenge narratives aligned with fashion uploads, seasonal moments and player interests.
- Editorial Team Coordination: Act as a central point of coordination across editorial contributors, picture editors and fashion editorial stakeholders to ensure content is cohesive, visually strong and engaging.
- Data-Informed Content Optimization: Work closely with game design and insights teams to understand challenge metrics, player behaviour and engagement data, using findings to continuously improve editorial performance and player experience.
- Platform & Product Development Support: Contribute ideas to emerging DREST platforms, new features and content opportunities, proactively identifying innovative ways to evolve editorial offerings.
- Talent & Partnership Content Support: Collaborate with talent, marketing, partnerships and PR teams on in-game and out-of-game content initiatives, launches and activations.
- Tone of Voice & Editorial Standards: Serve as a key guardian of DREST’s editorial tone of voice, ensuring all content reflects the brand’s standards, inclusivity values and luxury positioning.
You’ll Thrive In This Role If You Have
- Strong experience in digital fashion editorial or digital journalism at mid-to-senior level.
- Between 4-6 years experience in the industry.
- Deep knowledge of fashion, beauty, entertainment and popular culture, with strong awareness of social media and viral trends.
- Excellent writing and editing skills, with the ability to produce sharp, engaging copy at pace.
- Exceptional attention to detail, organisation and editorial judgement.
- Strong visual sensibility and deep knowledge of luxury fashion and beauty brands.
- Confidence building and maintaining industry relationships with brands, PRs and talent.
- A collaborative, flexible and innovative mindset.
- Clear understanding of inclusive and diverse editorial practices.
- Strong instinct for player and audience needs, with the ability to tailor content accordingly.
Bonus points if you have:
- Social media content creation experience.
- Video content production skills.
- Strong familiarity with DREST as a player and platform.
Please note that we use AI to review our applications.
Mid - Snr Fashion writer in London employer: DREST
DREST is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. As a Mid - Snr Fashion Writer, you will have the opportunity to shape engaging editorial content at the forefront of fashion, beauty, and gaming, while benefiting from professional growth opportunities and a supportive team environment. Located in a dynamic industry hub, DREST offers unique advantages such as networking with top brands and talent, ensuring your contributions are both meaningful and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Mid - Snr Fashion writer in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at fashion events, press days, or even online. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your passion for fashion! When you get the chance to chat with potential employers, share your insights on current trends and how they relate to the role. It shows you're not just a writer, but a true fashion enthusiast.
✨Tip Number 3
Be ready to showcase your work! Have a portfolio of your best pieces handy, especially those that align with DREST’s style. This will help you stand out and demonstrate your editorial excellence.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to engage directly with us. Plus, it gives you a better chance to highlight your fit for the role in a way that resonates with our team.
We think you need these skills to ace Mid - Snr Fashion writer in London
Some tips for your application 🫡
Show Off Your Style:When you're writing your application, let your unique voice shine through! We want to see your personality and passion for fashion, so don’t hold back. Make sure your writing reflects the tone and style that aligns with DREST’s brand.
Tailor Your Content:Make sure to customise your application to highlight your experience in digital fashion editorial. We’re looking for someone who knows the ins and outs of the industry, so showcase your relevant skills and past work that aligns with what we do at DREST.
Keep It Engaging:Your application should be as engaging as the content you’ll create! Use sharp, captivating language and keep it concise. Remember, we’re looking for someone who can produce compelling copy, so let your writing skills shine right from the start.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your materials and ensures you’re considered for the role. Plus, it shows you’re serious about joining the DREST team!
How to prepare for a job interview at DREST
✨Know Your Fashion Trends
Make sure you’re up to date with the latest fashion, beauty, and cultural trends. Research current events in these areas and think about how they can be woven into engaging content. This will show your passion and understanding of the industry during the interview.
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples that reflect your ability to create sharp, engaging copy. Be ready to discuss your writing process and how you ensure high editorial standards. This is your chance to demonstrate your expertise in digital fashion editorial.
✨Understand DREST’s Brand Voice
Familiarise yourself with DREST’s tone of voice and editorial standards. Think about how you can align your content ideas with their brand values and inclusivity practices. Being able to articulate this alignment will impress the interviewers.
✨Highlight Collaborative Experiences
Be prepared to discuss your experience working cross-functionally with different teams. Share specific examples of how you’ve collaborated with marketing, PR, or product teams to enhance player experiences. This will showcase your teamwork skills and adaptability.
