At a Glance
- Tasks: Lead fashion direction, curate trends, and collaborate across teams in a digital luxury platform.
- Company: Join Drest, the innovative immersive styling platform redefining luxury engagement.
- Benefits: Gain experience in a dynamic environment with opportunities for growth and networking.
- Other info: Exciting role with potential to influence the fashion industry at major events.
- Why this job: Shape the future of fashion for a new generation while working with top brands.
- Qualifications: 5+ years in editorial and digital media, strong fashion knowledge, and leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
What we are looking for:
We’re looking for a strategic, culturally fluent fashion leader to step into one of the most exciting roles in digital fashion. As Acting Executive Fashion Editor at Drest, the immersive styling platform and mobile game redefining how people engage with luxury, you will be the creative and commercial force behind our fashion direction. Reporting directly to the Head of Editorial, you will own the end-to-end fashion experience: from trend ideation and brand curation to data-led merchandising and cross-functional collaboration. If you live and breathe fashion, thrive at the intersection of editorial vision and commercial impact, and want to shape what a generation of fashion lovers see, wear, and play - this is your role.
What you will be accountable for:
- Fashion Curation & Merchandising: The in-game wardrobe is consistently reflective of the most current and exciting luxury and contemporary trends — with piece selection, seasonal trend ideation, and editorial scheduling that balance creative credibility with commercial performance and user delight.
- New Brand Development: A growing, diverse pipeline of both established designers and emerging talent — successfully pitched, onboarded, and live within the Drest catalogue.
- Fashion Monetisation Strategy: Data-informed decisions that measurably improve the commercial performance of the catalogue, newsfeed, and brand list — with visible evidence of iteration and optimisation over time.
- Creative Collaboration: All internal and external creative assets accurately and beautifully represent Drest brands and fashion items — delivered on time and to the highest standard.
- Cross-Functional Coordination: Editorial, Picture, Marketing, Creative, Press, and Product teams are consistently aligned, the Junior Fashion Editor is well-managed and developed, and the Fashion team runs smoothly and efficiently.
- External Representation: Drest is credibly and enthusiastically represented at press days, industry events, and Fashion Week — strengthening existing relationships and seeding new ones.
What you will be responsible for:
- Fashion Curation & Merchandising: Select pieces from brand partners for the in-game wardrobe, balancing editorial instinct with commercial opportunity. Identify seasonal trends and translate them into timely, actionable in-game content. Oversee the editorial calendar — scheduling launches, brand drops, and collaborations that delight users.
- New Brand Development: Identify and pitch emerging and established brands to strengthen the Drest catalogue. Manage onboarding from first conversation through to launch.
- Fashion Monetisation Strategy: Own the fashion monetisation strategy across the catalogue, newsfeed, and brand list. Use data to evaluate decisions and continuously improve commercial performance.
- Creative Collaboration: Oversee the visual representation of Drest brands across all internal and external assets. Provide clear creative direction to ensure output is on-brand and high quality.
- Cross-Functional Coordination: Keep Editorial, Picture, Marketing, Creative, Press, and Product teams aligned across all activity. Manage and develop the Junior Fashion Editor, setting clear priorities for the Fashion team.
- External Representation: Represent Drest at press days, industry events, and Fashion Week. Use every touchpoint to deepen brand relationships and identify new opportunities.
You’ll Thrive in This Role If You Have:
- Extensive Editorial and Digital Media Experience: 5+ years’ experience and a proven history of working with publications and online platforms, with the ability to combine editorial insight with commercial imperatives in a fast-paced environment.
- Extensive Fashion Knowledge: Deep knowledge of the luxury fashion industry, with strong familiarity across a wide range of luxury and contemporary brands and experience coordinating with PR agencies.
- Merchandising and Styling Capabilities: A discerning eye and a knack for outfit coordination.
- Cross-Functional Collaboration: A track record of working seamlessly with editorial, marketing, creative, and tech teams to launch successful campaigns and features.
- Data-Driven Mindset: Comfortable using data and analytics to guide decisions, measure results, and iterate on fashion strategies.
- Commercial Acumen: A history of driving revenue growth through strategic product selections, brand collaborations, or merchandising initiatives.
- Industry Network: Strong relationships with established and emerging fashion brands and PRs, enabling a steady pipeline of collaboration opportunities.
- Leadership & Communication: The ability to articulate vision, influence stakeholders, and inspire teams across the organisation.
Who this role is not for:
- Candidates seeking a writing or journalistic role
- Individuals who are not digitally fluent or enthusiastic about digital media and platforms
- Applicants with fewer than five years’ experience working with publications, media brands, or online platforms
- Those without substantial experience in luxury fashion, an established network within the industry, and a strong knowledge of luxury fashion brands
Executive Fashion Editor (9 Month Maternity cover) in London employer: DREST
At Drest, we pride ourselves on being a forward-thinking employer that champions creativity and innovation in the digital fashion space. Our collaborative work culture fosters personal and professional growth, offering employees the chance to shape the future of luxury engagement while working alongside industry leaders. With a commitment to diversity and inclusion, as well as opportunities for networking at prestigious events like Fashion Week, Drest is an exceptional place for passionate fashion professionals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Executive Fashion Editor (9 Month Maternity cover) in London
✨Tip Number 1
Network like a pro! Attend fashion events, press days, and industry meet-ups to connect with key players. Remember, it’s all about who you know, so don’t be shy – introduce yourself and make those connections!
✨Tip Number 2
Show off your expertise! Create a portfolio that highlights your best work in fashion curation and merchandising. Use social media to share your insights on trends and brands, positioning yourself as a thought leader in the industry.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Drest, and express your interest in potential opportunities. A well-timed email can open doors you didn’t even know existed!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and ready to dive into the exciting world of digital fashion.
We think you need these skills to ace Executive Fashion Editor (9 Month Maternity cover) in London
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion shine through! Share specific examples of how you've engaged with the industry, whether it's through previous roles, personal projects, or even your own style. We want to see that you live and breathe fashion!
Highlight Your Editorial Experience:Make sure to emphasise your editorial and digital media experience. Talk about your past roles and how you've successfully combined editorial insight with commercial strategies. We’re looking for someone who can navigate the fast-paced world of digital fashion with ease!
Be Data-Driven:Since this role involves a lot of data-led decision-making, don’t shy away from mentioning your experience with analytics. Share how you've used data to inform your fashion choices or improve commercial performance in previous positions. It’s all about showing us you can think strategically!
Tailor Your Application:Take the time to tailor your application specifically for this role at Drest. Mention how your skills align with our needs, especially in areas like fashion curation, merchandising, and cross-functional collaboration. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at DREST
✨Know Your Fashion Trends
Make sure you’re up to date with the latest luxury and contemporary fashion trends. Research current styles, key designers, and emerging brands that align with Drest's vision. Being able to discuss these trends confidently will show your passion and expertise in the field.
✨Showcase Your Data Skills
Prepare to discuss how you've used data to inform your fashion decisions in previous roles. Bring examples of how your data-driven strategies improved commercial performance or user engagement. This will demonstrate your ability to blend creativity with analytical thinking.
✨Highlight Cross-Functional Collaboration
Be ready to share specific examples of how you’ve successfully worked with different teams, such as editorial, marketing, and creative. Emphasise your communication skills and how you’ve managed projects that required input from various departments to achieve a common goal.
✨Prepare for Creative Direction Questions
Expect questions about how you would oversee the visual representation of brands within Drest. Think about your approach to providing creative direction and how you ensure high-quality output that aligns with brand identity. Having a clear vision will set you apart.
