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- Tasks: Lead the digital growth strategy for e-commerce across major platforms like Amazon and TikTok.
- Company: Join a dynamic FMCG brand focused on innovative online sales.
- Benefits: Enjoy a competitive salary, hybrid work, and great perks like discounts and events.
- Why this job: Make a real impact in a fast-paced environment while driving brand success.
- Qualifications: Proven e-commerce leadership experience with strong commercial acumen.
- Other info: Opportunity to build and lead a high-performing team in a collaborative culture.
The predicted salary is between 45000 - 55000 £ per year.
We are recruiting for an exciting new position within our commercial team. The Head of E-Commerce will define and lead the digital growth strategy across all online sales channels, including Amazon, TikTok Shop, and other key marketplaces. This role has full ownership of performance, trading execution, and P&L across platforms, with a clear focus on driving sustainable revenue growth, profitability, and strong brand performance. The successful candidate will bring a blend of strategic leadership and hands-on commercial delivery, alongside a strong understanding of FMCG marketplace dynamics and how to scale brands in a competitive digital environment.
Key Responsibilities
- E-Commerce Strategy & Growth
- Define and deliver the end-to-end e-commerce growth strategy across all platforms and brands.
- Set channel objectives covering revenue, margin, customer acquisition, and market expansion.
- Identify new platform opportunities, market entries, and digital growth initiatives.
- Commercial Ownership & P&L
- Own full channel P&L performance, including sales, margin, trading terms, and cost efficiency.
- Lead forecasting, budgeting, and commercial planning across e-commerce channels.
- Monitor pricing, profitability, and promotional efficiency to maximise ROI.
- Marketplace Leadership (Amazon, TikTok & Others)
- Oversee trading performance, assortment strategy, and marketplace operations.
- Guide optimisation of content, keywords, PPC, storefronts, rankings, and conversion.
- Champion best-in-class execution across product launches, campaigns, and promotions.
- Team Leadership & Collaboration
- Lead and develop the e-commerce and marketplace team, setting clear priorities and performance standards.
- Work closely with buying, supply chain, marketing, and finance to align stock, pricing, and growth plans.
- Foster a data-driven, accountable, and performance-focused culture.
- Performance, Data & Insight
- Build dashboards and reporting to track sales, profitability, traffic, and advertising performance.
- Translate insights into actionable trading and growth initiatives.
- Lead testing, experimentation, and continuous optimisation across channels.
- Customer & Brand Experience
- Ensure strong brand representation and customer experience across all platforms.
- Monitor reviews, service levels, and feedback to protect brand reputation.
- Support product development and innovation with marketplace insights.
- Governance & Operational Excellence
- Strengthen processes, trading rhythms, and commercial governance as the function scales.
- Support implementation of tools, systems, and automation to improve efficiency.
- Ensure compliance with platform policies and commercial standards.
Experience
- Proven experience leading e-commerce or marketplace growth within an FMCG or consumer brand environment, with ownership of end-to-end strategy, trading performance, and P&L.
- Strong track record of scaling online sales across major platforms such as Amazon, as well as emerging channels including TikTok Shop and other marketplaces.
- Demonstrated commercial expertise across forecasting, budgeting, pricing, promotions, and margin management, with a clear focus on ROI and profitability.
- Hands-on experience overseeing marketplace execution, including assortment strategy, content optimisation, PPC, conversion, and campaign delivery.
- Highly data-driven, with experience building and using performance dashboards to translate insight into actionable growth initiatives.
- Proven people leadership experience, with the ability to build, lead, and develop high-performing e-commerce or marketplace teams.
- Strong cross-functional collaborator.
- Experience operating in fast-paced, scaling environments, with the ability to build robust processes, governance, and operational excellence while protecting brand and customer experience.
This role is hybrid - working 3 days per week in the office and 2 from home. Monday-Friday, 9am-5pm.
Job Types: Full-time, Permanent
Pay: £45,000.00-£55,000.00 per year
Benefits: Company events, Company pension, Employee discount, Free parking, On-site parking, Work from home
Work Location: In person
Head of E-Commerce employer: Dreibach Ltd
Contact Detail:
Dreibach Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-Commerce
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your e-commerce achievements, strategies you've implemented, and results you've driven. This is your chance to shine and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by diving deep into the company's e-commerce strategy. Know their key platforms, recent campaigns, and market position. This will show you're genuinely interested and ready to hit the ground running.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Head of E-Commerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of E-Commerce role. Highlight your experience with e-commerce strategies, P&L management, and marketplace dynamics. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven digital growth and led teams in the past. Let us know what makes you tick!
Showcase Your Data Skills: Since this role is all about performance and insights, make sure to showcase your data-driven approach. Mention any tools or dashboards you've used to track sales and profitability. We love candidates who can turn data into actionable strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Dreibach Ltd
✨Know Your E-Commerce Landscape
Before the interview, dive deep into the latest trends in e-commerce, especially around platforms like Amazon and TikTok Shop. Familiarise yourself with their algorithms, best practices, and how brands are successfully scaling on these channels. This knowledge will show your passion and readiness to lead the digital growth strategy.
✨Showcase Your Data Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of dashboards or reports you've created that led to actionable insights. Highlighting your ability to translate data into growth initiatives will resonate well with the interviewers.
✨Demonstrate Leadership Experience
Be ready to share specific instances where you've led a team or project to success. Discuss how you set priorities, fostered collaboration, and built a performance-focused culture. This is crucial for a role that requires strong team leadership and cross-functional collaboration.
✨Align with Company Values
Research StudySmarter's mission and values, and think about how your personal values align with them. Be prepared to articulate why you're excited about this role and how you can contribute to the company's goals, particularly in enhancing customer experience and brand reputation.