At a Glance
- Tasks: Own and execute social media strategy to boost engagement and bookings for cruise travel.
- Company: Join a dynamic, international company with a start-up vibe.
- Benefits: Enjoy remote work, flexible hours, competitive salary, and travel perks.
- Other info: Collaborate with diverse teams and influencers in a fast-paced environment.
- Why this job: Make waves in the travel industry while showcasing your creativity and analytical skills.
- Qualifications: Experience in managing social media channels, especially in travel or lifestyle sectors.
The predicted salary is between 28800 - 48000 £ per year.
Own the social media strategy, execution, and performance across all digital platforms to drive awareness, engagement, and bookings for our cruise travel products. The role requires equal parts creativity, analytical skill, and commercial awareness, turning content into measurable sales impact.
Key Tasks & Responsibilities
- Develop and execute a social media strategy aligned with commercial goals, campaigns, and booking targets.
- Define and manage clear content pillars (destinations, experiences, onboard life, offers) to drive brand authority and inspiration.
- Plan, produce, and publish high-quality content (posts, reels, stories, video) across Instagram, Facebook, TikTok, and YouTube.
- Create monthly content calendars with strong call-to-action alignment (traffic, lead generation, bookings).
- Manage daily community engagement, including comments, messages, and brand reputation.
- Collaborate with cruise line partners on co-branded campaigns, influencer activity, and user-generated content.
- Track and analyse KPIs (engagement, reach, growth, CTR, conversions, ROI) and optimise performance based on insights.
- Prepare regular performance reports with clear learnings, recommendations, and next steps.
Your profile
- Proven experience managing social media channels for a brand, ideally in travel, tourism, lifestyle, or e-commerce.
- Strong content creation skills, with a good eye for visuals, copy, and platform-specific storytelling.
- Data-driven mindset with experience analysing performance and translating insights into action.
- Commercial awareness and understanding of how social content drives traffic, leads, and sales.
- Hands-on experience with Instagram, Facebook, TikTok, and YouTube (organic-first, paid a plus).
- Comfortable collaborating cross-functionally with Paid Media, CRM, Design, Product, and Customer Service teams.
- Experience working with influencers, partners, or co-branded campaigns.
- Highly organised, proactive, and able to manage multiple campaigns and stakeholders simultaneously.
Our offer
- A remote role - no commuting.
- Flexible working hours.
- An international and diverse company.
- Team and company events on a regular basis.
- A dynamic environment with a start-up atmosphere and room for your own ideas.
- A competitive salary and travel perks and discounts.
Social Media Manager (f/m/x) employer: Dreamlines GmbH
Dreamlines is an exceptional employer that offers a dynamic remote working environment, allowing you to thrive creatively while managing social media strategies for our exciting cruise travel products. With flexible working hours, competitive salaries, and unique travel perks, we foster a culture of innovation and collaboration, empowering you to make a measurable impact on our brand's growth and success. Join us in our mission to become the global market leader, where your ideas are valued and your professional development is supported.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager (f/m/x)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dreamlines GmbH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dreamlines GmbH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dreamlines GmbH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dreamlines GmbH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager (f/m/x)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dreamlines GmbH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dreamlines GmbH:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dreamlines GmbH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dreamlines GmbH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dreamlines GmbH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dreamlines GmbH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
