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- Tasks: Own and execute social media strategy to boost engagement and bookings for cruise travel.
- Company: Join a dynamic, international company with a start-up vibe.
- Benefits: Enjoy remote work, flexible hours, competitive salary, and travel perks.
- Why this job: Make waves in the travel industry while showcasing your creativity and analytical skills.
- Qualifications: Experience in managing social media channels, especially in travel or lifestyle sectors.
- Other info: Collaborate with diverse teams and influencers in a fast-paced environment.
The predicted salary is between 28800 - 48000 £ per year.
Own the social media strategy, execution, and performance across all digital platforms to drive awareness, engagement, and bookings for our cruise travel products. The role requires equal parts creativity, analytical skill, and commercial awareness, turning content into measurable sales impact.
Key Tasks & Responsibilities
- Develop and execute a social media strategy aligned with commercial goals, campaigns, and booking targets.
- Define and manage clear content pillars (destinations, experiences, onboard life, offers) to drive brand authority and inspiration.
- Plan, produce, and publish high-quality content (posts, reels, stories, video) across Instagram, Facebook, TikTok, and YouTube.
- Create monthly content calendars with strong call-to-action alignment (traffic, lead generation, bookings).
- Manage daily community engagement, including comments, messages, and brand reputation.
- Collaborate with cruise line partners on co-branded campaigns, influencer activity, and user-generated content.
- Track and analyse KPIs (engagement, reach, growth, CTR, conversions, ROI) and optimise performance based on insights.
- Prepare regular performance reports with clear learnings, recommendations, and next steps.
Your profile
- Proven experience managing social media channels for a brand, ideally in travel, tourism, lifestyle, or e-commerce.
- Strong content creation skills, with a good eye for visuals, copy, and platform-specific storytelling.
- Data-driven mindset with experience analysing performance and translating insights into action.
- Commercial awareness and understanding of how social content drives traffic, leads, and sales.
- Hands-on experience with Instagram, Facebook, TikTok, and YouTube (organic-first, paid a plus).
- Comfortable collaborating cross-functionally with Paid Media, CRM, Design, Product, and Customer Service teams.
- Experience working with influencers, partners, or co-branded campaigns.
- Highly organised, proactive, and able to manage multiple campaigns and stakeholders simultaneously.
Our offer
- A remote role - no commuting.
- Flexible working hours.
- An international and diverse company.
- Team and company events on a regular basis.
- A dynamic environment with a start-up atmosphere and room for your own ideas.
- A competitive salary and travel perks and discounts.
Social Media Manager (f/m/x) employer: Dreamlines GmbH
Contact Detail:
Dreamlines GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager (f/m/x)
✨Tip Number 1
Get your social media game on point! Before applying, make sure your own profiles reflect the creativity and analytical skills we’re looking for. Show us how you can turn content into engagement and bookings!
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or Twitter. Engage with their content and share your insights. This not only boosts your visibility but also shows us you’re passionate about the social media landscape.
✨Tip Number 3
Prepare for the interview by diving deep into our brand and products. Know our destinations, experiences, and offers inside out. This will help you craft tailored strategies that align with our commercial goals during the chat.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re serious about joining our team and making an impact in the cruise travel space.
We think you need these skills to ace Social Media Manager (f/m/x)
Some tips for your application 🫡
Show Your Creativity: As a Social Media Manager, we want to see your creative flair! Make sure your application reflects your unique style and showcases your content creation skills. Use visuals or examples of your previous work to really stand out.
Be Data-Driven: We love numbers! Highlight your experience with analysing social media performance and how you've used insights to drive results. Share specific metrics or KPIs you've worked with to show us your analytical side.
Tailor Your Application: Don’t just send a generic application. Align your experience with our job description, especially around social media strategy and community engagement. Show us how your background fits perfectly with what we're looking for!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Dreamlines GmbH
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with their latest features, trends, and best practices. This will show that you’re not just a user but someone who understands how to leverage these tools for brand growth.
✨Showcase Your Creativity
Prepare examples of your past work that highlight your content creation skills. Bring along a portfolio or links to your best posts, reels, or campaigns. Be ready to discuss how you developed these ideas and the impact they had on engagement and bookings.
✨Be Data-Driven
Brush up on your analytical skills! Be prepared to discuss how you track and analyse KPIs. Share specific examples of how you’ve used data to optimise social media performance in previous roles. This will demonstrate your ability to turn insights into actionable strategies.
✨Engage with the Brand
Before the interview, take some time to engage with the company’s social media channels. Comment on their posts, share your thoughts, and even create a mock post that aligns with their brand voice. This shows initiative and gives you a chance to demonstrate your understanding of their audience.
