At a Glance
- Tasks: Lead the global CRM strategy, focusing on email and SMS to boost customer engagement.
- Company: Join a dynamic, international company with a start-up vibe.
- Benefits: Enjoy flexible hours, remote work, and travel perks.
- Other info: Collaborate across teams and bring your ideas to life in a supportive culture.
- Why this job: Make a real impact in a fast-paced environment while innovating CRM practices.
- Qualifications: Proven MarTech expertise with hands-on experience in CRM and automation.
The predicted salary is between 36000 - 60000 £ per year.
Fixed term contract: 1 year
Own the multichannel global CRM roadmap that deploys best practices across all our cruise brands & markets: You develop it & you run it.
Tasks
Responsibilities
- Own creating, delivering, measuring and improving results of the CRM roadmap: Primary focus is on email and potentially also SMS communication
- Build out, test, deploy and enhance the CRM data feeds, customize integration with ESP and use in automated contacts via email or SMS to enhance personalization and segmentation
- Automate CRM best practices across all countries & brands
- Drive customer contact that enables acquisition, nurturing, retention, and loyalty campaigns to efficiently scale our customer base in all markets
- Identify pragmatic ways in which data analysis, AI, machine learning or other capabilities can be used to improve results
- Recommend and implement, together with greater tech team, CRM innovations for tooling, data capture, predictive targeting, automation of customer communication and use of AI where appropriate
- Analise and report on the effectiveness of automated communications, using data to build to insights, all to improve effectiveness
- Employ A/B (or multivariate) testing to regularly learn what audience engagement best advances our business metrics
- Configure, maintain, and enhance CRM workflows and integrations, ensuring best practices in technical implementation
- Work with CRM vendor, Emarsys, to increase performance and cost-efficiencies
Requirements
Your profile
- You are a MarTech expert, have several years CRM experience and you are skilled at connecting technology, data, and strategy to drive customer engagement and customer retention
- Extensive experience in building capabilities within an ESP, preferably hands-on experience with Emarsys
- You embrace the \"You build it, you run it\" ethos with experience with automation and observability
- Expert knowledge of best-practices email marketing + strong background in other CRM channels (SMS, direct mail, 1-1 messaging platforms)
- Successful track record of optimizing and improving CRM channels in e-commerce businesses
- Hands-on experience with Emarsys (or similar enterprise-level ESP)
- Working knowledge of SQL and HTML
- Strong understanding and execution of agile methodologies and continuous delivery
- Good communication skills, should be able to articulate thoughts and ideas to technical and non-technical audiences (in English)
- Experience collaborating cross-functionally with marketing, product, and analytics teams
Benefits
Our offer
- A hybrid job - mostly remote but with regular onsite meet ups
- Flexible working hours
- An international and diverse company
- Team and company events on a regular basis
- A dynamic environment with a start-up atmosphere and room for your own ideas
- To accompany Dreamlines on its way to becoming the global market leader
- A competitive salary and travel perks and discounts
We look forward to your application.
Senior Marketing Tech Specialist - CRM (f/m/x) in Manchester employer: Dreamlines GmbH
Dreamlines is an exceptional employer that fosters a dynamic and inclusive work culture, offering a hybrid working model that combines remote flexibility with regular team meet-ups. Employees benefit from competitive salaries, travel perks, and the opportunity to contribute to innovative projects in a start-up atmosphere, all while being part of a diverse international team dedicated to becoming a global market leader.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Tech Specialist - CRM (f/m/x) in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show us that you understand their needs and how your skills can help them achieve their goals. Tailor your responses to highlight your MarTech expertise!
✨Tip Number 3
Don’t just wait for job postings! Be proactive and reach out directly to companies you’re interested in. Express your enthusiasm for their work and how you can contribute to their CRM roadmap.
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a simple gesture that shows your appreciation and keeps you fresh in their minds. Plus, it’s a great chance to reiterate your interest in the role!
We think you need these skills to ace Senior Marketing Tech Specialist - CRM (f/m/x) in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Tech Specialist. Highlight your CRM experience, especially with Emarsys, and any relevant projects that showcase your skills in email marketing and automation.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've driven customer engagement and retention in previous positions, and don’t forget to mention your love for data-driven decision making!
Show Off Your Technical Skills:Since this role requires a strong understanding of SQL and HTML, make sure to include any relevant technical skills or projects in your application. We want to see how you connect technology and strategy to enhance customer experiences.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Dreamlines GmbH
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM best practices, especially with Emarsys. Brush up on your knowledge of email and SMS marketing strategies, as well as how to leverage data for personalisation and segmentation. Being able to discuss specific examples from your past experience will show that you can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data analysis, AI, or machine learning to improve CRM results in previous roles. Bring examples of A/B testing you've conducted and the insights gained from those tests. This will demonstrate your ability to drive customer engagement through data-driven decisions.
✨Embrace the 'You Build It, You Run It' Ethos
Be ready to discuss how you’ve taken ownership of projects in the past. Highlight your experience with automation and observability, and how you’ve implemented these in your previous roles. This mindset is crucial for the position, so showing that you embody it will set you apart.
✨Communicate Effectively
Since you'll be working with both technical and non-technical teams, practice articulating complex ideas in simple terms. Prepare to explain your thought process clearly and concisely. Good communication skills are key, so think about how you can convey your ideas effectively during the interview.
