At a Glance
- Tasks: Drive innovative marketing strategies and collaborate with retail partners to boost brand visibility.
- Company: Join a fast-growing leader in smart home technology with a dynamic culture.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Exciting role with nationwide travel and excellent career advancement opportunities.
- Why this job: Make a real impact in the UK retail landscape while working with cutting-edge products.
- Qualifications: 5 years in trade marketing or sales, strong communication skills, and retail knowledge required.
The predicted salary is between 45000 - 55000 £ per year.
Department: Sales
Location: UK (Major city with hybrid and remote work and nationwide travel)
Reports to: Country Manager (UK) & Channel Marketing Lead
About Dreame Technology
We are a fast-growing global leader in smart home appliances and innovative technology. As we continue to expand our footprint across the UK, we are looking for a dynamic Channel Marketing Manager to bridge the gap between our brand and our retail partners.
You are a dedicated marketer who thrives in a fast-paced environment and demonstrates exceptional problem-solving capabilities. Strong communication and interpersonal skills are essential for building relationships with internal teams, key retailers, and external stakeholders. You know how to drive cross-functional initiatives and align marketing strategies with business goals—specifically through the lens of the UK high street and grocery multiples.
Key Responsibilities- Trade Marketing Support: Assist in the development and implementation of local trade marketing plans tailored to UK market conditions and consumer behaviour. Adapt global brand campaigns for local retail partners, ensuring resonance with British shoppers.
- Retail Onsite Activations: Plan and execute onsite campaigns to support product launches, increase visibility, and drive rate of sale (SPA/SBA) within key UK accounts (e.g., John Lewis, Argos, Currys, Tesco). Liaise with retail buyers and merchandising teams to secure prime POS locations and ensure flawless execution.
- Market and Competitor Analysis: Monitor competitor activities, trade promotions, and market trends across the UK retail landscape. Provide actionable insights to ensure our products remain competitive against both legacy brands and DTC disruptors.
- Sales Support and Coordination: Collaborate closely with the UK sales team (National Account Managers) to align trade marketing activities with sales objectives and retailer Joint Business Plans (JBPs). Provide necessary marketing collateral, ranging from shelf-edge tickets to digital assets, to drive sales during promotions or activations.
- In-Store Promotions & Activations: Support the planning and execution of in-store promotional activities, product displays, and demo events. Enhance brand visibility through strategic placement and seasonal campaigns (e.g., Back to School, Black Friday, Christmas trading).
- Budget Management: Assist in managing the trade marketing budget for the UK, ensuring activities are cost-effective and provide a strong return on investment (ROI) against sales targets.
- Reporting and Analytics: Track and report on the performance of trade marketing campaigns using key performance indicators such as sales growth, retailer compliance, market share, and promotional effectiveness. Use data to refine future activations and strengthen retailer relationships.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 5 years of experience in trade marketing, field marketing, or sales within the consumer goods, FMCG, or retail industry in the UK.
- Retail Knowledge: Solid understanding of the UK retail landscape, including experience working with national multiples or regional buying groups.
- Skills: Strong project management and organisational skills. Excellent communication and interpersonal abilities. Analytical skills to assess trade marketing effectiveness and drive improvements. Experience with trade marketing or CRM software is preferred.
- Languages: Fluent English is a must.
Channel Marketing Manager in Warrington employer: Dreame Technology
Dreame Technology is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the smart home appliances sector. With a focus on employee growth, we offer extensive training and development opportunities, alongside a flexible hybrid working model that promotes work-life balance. Join us in a major UK city where you can thrive in a collaborative environment, driving meaningful marketing initiatives that resonate with consumers and retail partners alike.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Manager in Warrington
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more you engage, the better your chances of landing that Channel Marketing Manager role.
✨Tip Number 2
Showcase your skills! When you get the chance to chat with potential employers, highlight your experience in trade marketing and your understanding of the UK retail landscape. Make sure they know you’re the one who can bridge the gap between their brand and retail partners.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Bring insights to the table about market trends and how you can help them stay ahead. This shows you’re not just another candidate; you’re someone who’s ready to make an impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Channel Marketing Manager in Warrington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Channel Marketing Manager role. Highlight your experience in trade marketing and any relevant projects that align with the job description. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background makes you the perfect fit. Don’t forget to mention your understanding of the UK retail landscape – it’s key for us!
Showcase Your Achievements:When detailing your experience, focus on specific achievements rather than just responsibilities. Use numbers and data to demonstrate your impact in previous roles. We love seeing how you've driven results in trade marketing!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Dreame Technology
✨Know Your Retail Landscape
Before the interview, dive deep into the UK retail market. Familiarise yourself with key players like John Lewis and Tesco, and understand their marketing strategies. This knowledge will help you demonstrate your expertise and show how you can tailor campaigns to resonate with British shoppers.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled challenges in previous roles. Think about specific situations where you adapted marketing plans or improved sales through innovative strategies. This will highlight your ability to thrive in a fast-paced environment, which is crucial for this role.
✨Communicate Effectively
Practice articulating your thoughts clearly and confidently. Since strong communication skills are essential for this position, consider doing mock interviews with friends or family. Focus on how you can build relationships with internal teams and external stakeholders, as this will be key to your success.
✨Be Data-Driven
Brush up on your analytical skills and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare to talk about key performance indicators you've tracked and how you've refined campaigns based on insights. This will show that you can provide actionable insights to keep products competitive.
