At a Glance
- Tasks: Drive innovative trade marketing strategies and collaborate with retail partners to boost brand visibility.
- Company: Join a fast-growing global leader in smart home appliances and technology.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Exciting role with excellent career progression in a vibrant industry.
- Why this job: Make a real impact on the UK retail landscape while developing your marketing skills.
- Qualifications: Bachelor’s degree in Marketing or related field; 3-5 years of relevant experience.
The predicted salary is between 36000 - 60000 € per year.
We are a fast-growing global leader in smart home appliances and innovative technology. As we continue to expand our footprint across the UK, we are looking for a dynamic Channel Marketing Manager to bridge the gap between our brand and our retail partners.
You are a dedicated marketer who thrives in a fast-paced environment and demonstrates exceptional problem-solving capabilities. Strong communication and interpersonal skills are essential for building relationships with internal teams, key retailers, and external stakeholders. You know how to drive cross-functional initiatives and align marketing strategies with business goals—specifically through the lens of the UK high street and grocery multiples.
Key Responsibilities- Trade Marketing Support: Assist in the development and implementation of local trade marketing plans tailored to UK market conditions and consumer behaviour. Adapt global brand campaigns for local retail partners, ensuring resonance with British shoppers.
- Retail Onsite Activations: Plan and execute onsite campaigns to support product launches, increase visibility, and drive rate of sale (SPA/SBA) within key UK leading retailers. Liaise with retail buyers and merchandising teams to secure prime POS locations and ensure flawless execution.
- Market and Competitor Analysis: Monitor competitor activities, trade promotions, and market trends across the UK retail landscape. Provide actionable insights to ensure our products remain competitive against both legacy brands and DTC disruptors.
- Sales Support and Coordination: Collaborate closely with the UK sales team (National Account Managers) to align trade marketing activities with sales objectives and retailer Joint Business Plans (JBPs). Provide necessary marketing collateral, ranging from shelf-edge tickets to digital assets, to drive sales during promotions or activations.
- In-Store Promotions & Activations: Support the planning and execution of in-store promotional activities, product displays, and demo events. Enhance brand visibility through strategic placement and seasonal campaigns (e.g., Back to School, Black Friday, Christmas trading).
- Budget Management: Assist in managing the trade marketing budget for the UK, ensuring activities are cost-effective and provide a strong return on investment (ROI) against sales targets.
- Reporting and Analytics: Track and report on the performance of trade marketing campaigns using key performance indicators such as sales growth, retailer compliance, market share, and promotional effectiveness. Use data to refine future activations and strengthen retailer relationships.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 3-5 years of experience in trade marketing, field marketing, or sales within the consumer goods, FMCG, or retail industry in the UK.
- Retail Knowledge: Solid understanding of the UK retail landscape, including experience working with national multiples or regional buying groups.
- Skills: Strong project management and organisational skills. Excellent communication and interpersonal abilities. Analytical skills to assess trade marketing effectiveness and drive improvements. Experience with trade marketing or CRM software is preferred.
UK & ROI Channel (Trade) Marketing Manager employer: Dreame Technology
As a fast-growing global leader in smart home appliances, we pride ourselves on fostering a vibrant work culture that encourages innovation and collaboration. Our UK team is dedicated to professional growth, offering ample opportunities for career advancement while working closely with key retail partners to shape the future of consumer technology. Join us in a dynamic environment where your contributions directly impact our success and the satisfaction of British shoppers.
StudySmarter Expert Advice🤫
We think this is how you could land UK & ROI Channel (Trade) Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for an informal chat or a coffee meeting with potential employers. This is your chance to demonstrate your knowledge about trade marketing and how you can add value to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in working with them. Sometimes, they might have opportunities that aren’t advertised yet.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in our brand. Tailor your application to highlight how your experience aligns with our goals in the UK market, and let’s make magic happen together!
We think you need these skills to ace UK & ROI Channel (Trade) Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Channel Marketing Manager. Highlight your experience in trade marketing and any specific achievements that align with the responsibilities mentioned in the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for the brand and how your skills can bridge the gap between our company and retail partners. Be sure to mention your understanding of the UK retail landscape.
Showcase Your Analytical Skills:Since data-driven decisions are key, include examples of how you've used analytics to improve marketing strategies in the past. This will demonstrate your ability to track performance and refine future activations.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Dreame Technology
✨Know Your Market
Before the interview, dive deep into the UK retail landscape. Familiarise yourself with current trends, key players, and recent campaigns from competitors. This knowledge will not only impress your interviewers but also help you articulate how you can adapt global brand strategies to resonate with British shoppers.
✨Showcase Your Communication Skills
As a Channel Marketing Manager, strong communication is key. Prepare examples of how you've successfully built relationships with retail partners or internal teams. Practise articulating your thoughts clearly and confidently, as this will demonstrate your interpersonal skills and ability to collaborate effectively.
✨Be Ready with Data
Since the role involves tracking performance and using analytics, come prepared with examples of how you've used data to drive marketing decisions in the past. Discuss specific KPIs you've monitored and how they influenced your strategies. This shows you're not just creative but also analytical.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges in trade marketing. Think about potential scenarios, like launching a new product in a competitive market, and prepare your thought process on how you'd approach these situations. This will highlight your problem-solving capabilities and strategic thinking.
