At a Glance
- Tasks: Drive innovative marketing strategies and collaborate with retail partners to boost brand visibility.
- Company: Join a fast-growing leader in smart home technology with a dynamic culture.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Exciting role with nationwide travel and excellent career advancement opportunities.
- Why this job: Make a real impact in the UK retail landscape while working with cutting-edge products.
- Qualifications: 5 years in trade marketing or sales, strong communication skills, and retail knowledge.
The predicted salary is between 45000 - 55000 £ per year.
Department: Sales
Location: UK (Major city with hybrid and remote work and nationwide travel)
Reports to: Country Manager (UK) & Channel Marketing Lead
About Dreame Technology
We are a fast-growing global leader in smart home appliances and innovative technology. As we continue to expand our footprint across the UK, we are looking for a dynamic Channel Marketing Manager to bridge the gap between our brand and our retail partners.
You are a dedicated marketer who thrives in a fast-paced environment and demonstrates exceptional problem-solving capabilities. Strong communication and interpersonal skills are essential for building relationships with internal teams, key retailers, and external stakeholders. You know how to drive cross-functional initiatives and align marketing strategies with business goals—specifically through the lens of the UK high street and grocery multiples.
Key Responsibilities- Trade Marketing Support: Assist in the development and implementation of local trade marketing plans tailored to UK market conditions and consumer behaviour. Adapt global brand campaigns for local retail partners, ensuring resonance with British shoppers.
- Retail Onsite Activations: Plan and execute onsite campaigns to support product launches, increase visibility, and drive rate of sale (SPA/SBA) within key UK accounts (e.g., John Lewis, Argos, Currys, Tesco). Liaise with retail buyers and merchandising teams to secure prime POS locations and ensure flawless execution.
- Market and Competitor Analysis: Monitor competitor activities, trade promotions, and market trends across the UK retail landscape. Provide actionable insights to ensure our products remain competitive against both legacy brands and DTC disruptors.
- Sales Support and Coordination: Collaborate closely with the UK sales team (National Account Managers) to align trade marketing activities with sales objectives and retailer Joint Business Plans (JBPs). Provide necessary marketing collateral, ranging from shelf-edge tickets to digital assets, to drive sales during promotions or activations.
- In-Store Promotions & Activations: Support the planning and execution of in-store promotional activities, product displays, and demo events. Enhance brand visibility through strategic placement and seasonal campaigns (e.g., Back to School, Black Friday, Christmas trading).
- Budget Management: Assist in managing the trade marketing budget for the UK, ensuring activities are cost-effective and provide a strong return on investment (ROI) against sales targets.
- Reporting and Analytics: Track and report on the performance of trade marketing campaigns using key performance indicators such as sales growth, retailer compliance, market share, and promotional effectiveness. Use data to refine future activations and strengthen retailer relationships.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 5 years of experience in trade marketing, field marketing, or sales within the consumer goods, FMCG, or retail industry in the UK.
- Retail Knowledge: Solid understanding of the UK retail landscape, including experience working with national multiples or regional buying groups.
- Skills: Strong project management and organisational skills. Excellent communication and interpersonal abilities. Analytical skills to assess trade marketing effectiveness and drive improvements. Experience with trade marketing or CRM software is preferred.
- Languages: Fluent English is a must.
Channel Marketing Manager in Portsmouth employer: Dreame Technology
Dreame Technology is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the smart home appliances sector. With a focus on employee growth, we offer extensive training and development opportunities, alongside the flexibility of hybrid and remote working arrangements. Join us in a major UK city where you can thrive in a fast-paced environment while collaborating with key retail partners to drive our brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Manager in Portsmouth
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more you engage with others, the better your chances of landing that Channel Marketing Manager role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of how you've driven marketing initiatives or improved sales in previous roles. We want to see your problem-solving skills in action!
✨Tailor Your Approach
Make sure you adapt your pitch to fit the company’s vibe. Research Dreame Technology and understand their products and market position. This will help you align your experience with their needs and show you're the perfect fit for the team.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our dynamic team at Dreame Technology.
We think you need these skills to ace Channel Marketing Manager in Portsmouth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Channel Marketing Manager role. Highlight your experience in trade marketing and any relevant projects that align with the job description. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background makes you the perfect fit. Don’t forget to mention your understanding of the UK retail landscape – it’s key for us!
Showcase Your Achievements:When detailing your experience, focus on specific achievements rather than just duties. Use numbers and examples to demonstrate how you've driven sales or improved marketing strategies in previous roles. We love seeing results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Let’s get started on this journey together!
How to prepare for a job interview at Dreame Technology
✨Know Your Retail Landscape
Before the interview, dive deep into the UK retail market. Familiarise yourself with key players like John Lewis and Tesco, and understand their marketing strategies. This knowledge will help you demonstrate your expertise and show how you can tailor campaigns to resonate with British shoppers.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled challenges in previous roles. Think about specific situations where you adapted marketing strategies or improved sales through innovative solutions. This will highlight your ability to thrive in a fast-paced environment, which is crucial for the Channel Marketing Manager role.
✨Communicate Effectively
Strong communication is key in this role. Practice articulating your thoughts clearly and confidently. Consider conducting mock interviews with friends or using video calls to refine your delivery. Remember, you'll need to build relationships with internal teams and external stakeholders, so showcasing your interpersonal skills is vital.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to trade marketing. Be ready to discuss how you've used data to assess campaign effectiveness and drive improvements in past roles. This will demonstrate your analytical skills and your ability to make informed decisions that align with business goals.
