At a Glance
- Tasks: Drive innovative marketing strategies and collaborate with retail partners to boost brand visibility.
- Company: Join a fast-growing leader in smart home technology with a dynamic culture.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Work in a vibrant environment with nationwide travel and excellent career prospects.
- Why this job: Make an impact in the exciting world of trade marketing and retail partnerships.
- Qualifications: 5 years in trade marketing or sales, strong communication, and analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
About Dreame Technology
We are a fast-growing global leader in smart home appliances and innovative technology. As we continue to expand our footprint across the UK, we are looking for a dynamic Channel Marketing Manager to bridge the gap between our brand and our retail partners.
Key Responsibilities
- Trade Marketing Support: Assist in the development and implementation of local trade marketing plans tailored to UK market conditions and consumer behaviour. Adapt global brand campaigns for local retail partners, ensuring resonance with British shoppers.
- Retail Onsite Activations: Plan and execute onsite campaigns to support product launches, increase visibility, and drive rate of sale (SPA/SBA) within key UK accounts (e.g., John Lewis, Argos, Currys, Tesco). Liaise with retail buyers and merchandising teams to secure prime POS locations and ensure flawless execution.
- Market and Competitor Analysis: Monitor competitor activities, trade promotions, and market trends across the UK retail landscape. Provide actionable insights to ensure our products remain competitive against both legacy brands and DTC disruptors.
- Sales Support and Coordination: Collaborate closely with the UK sales team (National Account Managers) to align trade marketing activities with sales objectives and retailer Joint Business Plans (JBPs). Provide necessary marketing collateral, ranging from shelf-edge tickets to digital assets, to drive sales during promotions or activations.
- In-Store Promotions & Activations: Support the planning and execution of in-store promotional activities, product displays, and demo events. Enhance brand visibility through strategic placement and seasonal campaigns (e.g., Back to School, Black Friday, Christmas trading).
- Budget Management: Assist in managing the trade marketing budget for the UK, ensuring activities are cost-effective and provide a strong return on investment (ROI) against sales targets.
- Reporting and Analytics: Track and report on the performance of trade marketing campaigns using key performance indicators such as sales growth, retailer compliance, market share, and promotional effectiveness. Use data to refine future activations and strengthen retailer relationships.
Must-Haves:
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 5 years of experience in trade marketing, field marketing, or sales within the consumer goods, FMCG, or retail industry in the UK.
- Retail Knowledge: Solid understanding of the UK retail landscape, including experience working with national multiples or regional buying groups.
- Skills: Strong project management and organisational skills. Excellent communication and interpersonal abilities. Analytical skills to assess trade marketing effectiveness and drive improvements. Experience with trade marketing or CRM software is preferred.
- Languages: Fluent English is a must.
Channel Marketing Manager in Glasgow employer: Dreame Technology
Dreame Technology is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the smart home appliances sector. With a focus on employee growth and development, we offer opportunities for professional advancement while promoting a collaborative environment that values creativity and strategic thinking. Our hybrid and remote work options, combined with nationwide travel, ensure a flexible work-life balance, making us an attractive choice for talented marketers eager to thrive in the UK retail landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Manager in Glasgow
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more you engage with others, the better your chances of landing that Channel Marketing Manager role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of how you've driven marketing initiatives or improved sales. We want to see your problem-solving skills in action!
✨Research the Company
Before any interview, do your homework on Dreame Technology. Understand their products, values, and recent news. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and really keen on joining our team.
We think you need these skills to ace Channel Marketing Manager in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Channel Marketing Manager role. Highlight your experience in trade marketing and any specific achievements that align with the job description. We want to see how you can bridge the gap between our brand and retail partners!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills match what we're looking for. Don’t forget to mention your understanding of the UK retail landscape – it’s key for us!
Showcase Your Analytical Skills:Since we’re all about data-driven decisions, make sure to highlight any experience you have with reporting and analytics. Share examples of how you've used data to improve marketing effectiveness or drive sales – we love seeing those numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it shows us you’re keen to join the StudySmarter team!
How to prepare for a job interview at Dreame Technology
✨Know Your Market
Before the interview, dive deep into the UK retail landscape. Familiarise yourself with key players like John Lewis and Tesco, and understand their marketing strategies. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled challenges in previous roles. Whether it’s adapting a global campaign for local markets or driving sales through innovative promotions, having specific stories ready will highlight your problem-solving capabilities and make you stand out.
✨Communicate Effectively
Strong communication is key for this role. Practice articulating your thoughts clearly and confidently. Consider doing mock interviews with friends or family to refine your delivery and ensure you can convey your ideas effectively during the actual interview.
✨Be Data-Driven
Since the role involves tracking performance metrics, be prepared to discuss how you've used data to inform your marketing decisions in the past. Bring examples of KPIs you've monitored and how they influenced your strategies, as this will show your analytical skills and commitment to achieving results.
