At a Glance
- Tasks: Drive innovative marketing strategies and collaborate with retail partners to boost brand visibility.
- Company: Join a fast-growing leader in smart home technology with a dynamic culture.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Exciting role with nationwide travel and excellent career advancement opportunities.
- Why this job: Make a real impact in the UK retail landscape while working with cutting-edge products.
- Qualifications: 5 years in trade marketing or sales, strong communication skills, and retail knowledge.
The predicted salary is between 45000 - 55000 £ per year.
About Dreame Technology
We are a fast-growing global leader in smart home appliances and innovative technology. As we continue to expand our footprint across the UK, we are looking for a dynamic Channel Marketing Manager to bridge the gap between our brand and our retail partners.
Key Responsibilities
- Trade Marketing Support: Assist in the development and implementation of local trade marketing plans tailored to UK market conditions and consumer behaviour. Adapt global brand campaigns for local retail partners, ensuring resonance with British shoppers.
- Retail Onsite Activations: Plan and execute onsite campaigns to support product launches, increase visibility, and drive rate of sale (SPA/SBA) within key UK accounts (e.g., John Lewis, Argos, Currys, Tesco). Liaise with retail buyers and merchandising teams to secure prime POS locations and ensure flawless execution.
- Market and Competitor Analysis: Monitor competitor activities, trade promotions, and market trends across the UK retail landscape. Provide actionable insights to ensure our products remain competitive against both legacy brands and DTC disruptors.
- Sales Support and Coordination: Collaborate closely with the UK sales team (National Account Managers) to align trade marketing activities with sales objectives and retailer Joint Business Plans (JBPs). Provide necessary marketing collateral, ranging from shelf-edge tickets to digital assets, to drive sales during promotions or activations.
- In-Store Promotions & Activations: Support the planning and execution of in-store promotional activities, product displays, and demo events. Enhance brand visibility through strategic placement and seasonal campaigns (e.g., Back to School, Black Friday, Christmas trading).
- Budget Management: Assist in managing the trade marketing budget for the UK, ensuring activities are cost-effective and provide a strong return on investment (ROI) against sales targets.
- Reporting and Analytics: Track and report on the performance of trade marketing campaigns using key performance indicators such as sales growth, retailer compliance, market share, and promotional effectiveness. Use data to refine future activations and strengthen retailer relationships.
Must-Haves:
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 5 years of experience in trade marketing, field marketing, or sales within the consumer goods, FMCG, or retail industry in the UK.
- Retail Knowledge: Solid understanding of the UK retail landscape, including experience working with national multiples or regional buying groups.
- Skills: Strong project management and organisational skills. Excellent communication and interpersonal abilities. Analytical skills to assess trade marketing effectiveness and drive improvements. Experience with trade marketing or CRM software is preferred.
- Languages: Fluent English is a must.
Channel Marketing Manager in Chester employer: Dreame Technology
Dreame Technology is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the smart home appliances sector. With a focus on employee growth, we offer extensive training and development opportunities, alongside the flexibility of hybrid and remote working arrangements. Join us in a major UK city where you can thrive in a collaborative environment, driving meaningful marketing initiatives that resonate with consumers and retail partners alike.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Manager in Chester
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with professionals on LinkedIn. Building relationships can open doors that you didn’t even know existed.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and marketing strategies, especially in the UK market. This will help you tailor your responses and show that you’re genuinely interested.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific projects or campaigns you've worked on that align with the role of Channel Marketing Manager. Numbers and results speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Channel Marketing Manager in Chester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Channel Marketing Manager role. Highlight your experience in trade marketing and any specific achievements that align with the job description. We want to see how you can bridge the gap between our brand and retail partners!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your skills can help us grow at Dreame Technology. Don’t forget to mention your understanding of the UK retail landscape—this is key for us!
Showcase Your Analytical Skills:Since we’re all about data-driven decisions, make sure to include examples of how you've used analytics to improve marketing campaigns in the past. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Dreame Technology
✨Know Your Market
Before the interview, dive deep into the UK retail landscape. Familiarise yourself with key players like John Lewis and Tesco, and understand their marketing strategies. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled challenges in previous roles. Think about specific trade marketing campaigns you've executed and the results they achieved. This will highlight your ability to adapt and thrive in a fast-paced environment, which is crucial for this role.
✨Communicate Effectively
Strong communication is key for this position. Practice articulating your thoughts clearly and confidently. Be ready to discuss how you've built relationships with retail partners and internal teams, as this will be essential for success in the role.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to trade marketing. Be prepared to discuss how you've used data to refine marketing strategies and improve ROI in past campaigns. This will show that you can leverage analytics to drive success in your future role.
