At a Glance
- Tasks: Lead and innovate marketing strategies to drive growth and engage customers.
- Company: Join a dynamic service-led business redefining its sector.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on high performance and results.
- Why this job: Be a key player in a thriving company during an exciting growth phase.
- Qualifications: Proven experience in marketing leadership and customer engagement.
The predicted salary is between 43200 - 72000 £ per year.
Drayton is excited to be partnering with an elevated service‑led business redefining their sector's proposition. This business is now entering a significant growth phase and are now investing in a Group Director of Marketing to take the business through its next stage of scaling.
In this exciting role, you will:
- Define, oversee and manage all aspects of marketing strategy across two divisions of this business, acting as a true business partner to the entirety of the senior leadership team.
- Drive business growth through the development and execution of the marketing strategy to engage both immediate‑need customers and long‑term prospects.
- Own end‑to‑end lead generation strategy, with a focus on pipeline quality and subsequent conversion.
- Attend and strategically leverage local events, community forums, and networks to engage customers.
- Own customer data and CRM end‑to‑end, combining quantitative performance metrics with qualitative insight to lead long‑term nurture of a high‑value database, overseeing email and website user journeys and driving conversion optimisation across all touchpoints.
- Lead and mentor a marketing team, cultivating a collaborative, engaged, and high‑performing culture.
Essential requirements for this role include:
- Extensive experience leading marketing functions at a Head of or Director level, with a strong focus on direct marketing and managing nuanced customer journeys.
- Track record of success in building and scaling nuanced and targeted lead generation programs which result in highly successful conversion.
- Extensive expertise in CRM platforms and analytics tools, with a proven ability to leverage these systems to track customer behaviour, optimise engagement, and drive data‑informed business decisions.
- Demonstrated experience in managing and motivating marketing teams, inspiring high performance and fostering engagement.
The ideal profile will be:
- A deeply customer focused marketing leader, with excellent interpersonal and communicative abilities.
- Skilled at influencing and engaging both internally with teams and externally with customers.
- Highly commercial and numerical mindset, capable of analysing data effectively to provide actionable, insight‑driven recommendations.
- Collaborative problem‑solver, focused on delivering results and practical solutions.
- Proactive self‑starter, motivated to work independently and take initiative.
- Goal‑oriented and organised, consistently driving execution with high standards.
- Resilient, confident, and engaged, thriving in high‑end business environments.
This role is a London based, hybrid role with 3 days a week in the office.
Seniority level: Executive
Employment type: Full-time
Job function: Marketing
Industries: Wellness and Fitness Services and Hospitality
Marketing Director employer: Drayton
At Drayton, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead innovative projects in a thriving ecommerce environment. With a hybrid work model based in London, we offer flexibility and a collaborative atmosphere that empowers our team to excel and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Drayton and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Drayton are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Drayton on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Drayton. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Drayton. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Drayton:Show us that you’ve done your homework! In your application, briefly mention what you admire about Drayton’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Drayton
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Drayton will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Drayton, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
