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For Companies At a Glance
- Tasks: Lead and innovate marketing strategies to drive growth and engage customers.
- Company: Join a dynamic service-led business redefining its sector.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Be a key player in a thriving company during an exciting growth phase.
- Qualifications: Proven experience in marketing leadership and customer engagement.
- Other info: Collaborative culture with a focus on high performance and results.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Drayton is excited to be partnering with an elevated service‑led business redefining their sector's proposition. This business is now entering a significant growth phase and are now investing in a Group Director of Marketing to take the business through its next stage of scaling.
In this exciting role, you will:
- Define, oversee and manage all aspects of marketing strategy across two divisions of this business, acting as a true business partner to the entirety of the senior leadership team.
- Drive business growth through the development and execution of the marketing strategy to engage both immediate‑need customers and long‑term prospects.
- Own end‑to‑end lead generation strategy, with a focus on pipeline quality and subsequent conversion.
- Attend and strategically leverage local events, community forums, and networks to engage customers.
- Own customer data and CRM end‑to‑end, combining quantitative performance metrics with qualitative insight to lead long‑term nurture of a high‑value database, overseeing email and website user journeys and driving conversion optimisation across all touchpoints.
- Lead and mentor a marketing team, cultivating a collaborative, engaged, and high‑performing culture.
Essential requirements for this role include:
- Extensive experience leading marketing functions at a Head of or Director level, with a strong focus on direct marketing and managing nuanced customer journeys.
- Track record of success in building and scaling nuanced and targeted lead generation programs which result in highly successful conversion.
- Extensive expertise in CRM platforms and analytics tools, with a proven ability to leverage these systems to track customer behaviour, optimise engagement, and drive data‑informed business decisions.
- Demonstrated experience in managing and motivating marketing teams, inspiring high performance and fostering engagement.
The ideal profile will be:
- A deeply customer focused marketing leader, with excellent interpersonal and communicative abilities.
- Skilled at influencing and engaging both internally with teams and externally with customers.
- Highly commercial and numerical mindset, capable of analysing data effectively to provide actionable, insight‑driven recommendations.
- Collaborative problem‑solver, focused on delivering results and practical solutions.
- Proactive self‑starter, motivated to work independently and take initiative.
- Goal‑oriented and organised, consistently driving execution with high standards.
- Resilient, confident, and engaged, thriving in high‑end business environments.
This role is a London based, hybrid role with 3 days a week in the office.
Seniority level: Executive
Employment type: Full-time
Job function: Marketing
Industries: Wellness and Fitness Services and Hospitality
Marketing Director employer: Drayton
Contact Detail:
Drayton Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Network Like a Pro
Get out there and connect with people in the industry! Attend local events, community forums, and networking meet-ups. It's all about making those valuable connections that could lead to your next big opportunity.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your success stories and how you've driven growth in previous roles. Make sure they see the value you can bring to their team.
✨Leverage Social Media
Use platforms like LinkedIn to showcase your expertise and engage with industry leaders. Share insights, comment on relevant posts, and even write articles to position yourself as a thought leader in marketing.
✨Apply Through Our Website
Don’t forget to check out our website for job openings! Applying directly through us not only shows your interest but also gives you a better chance of being noticed by the hiring team.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in leading marketing functions and managing customer journeys, as these are key for us at StudySmarter.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how your skills align with our vision. Don’t forget to mention your experience with lead generation and CRM platforms!
Showcase Your Achievements: Quantify your successes! Whether it’s increasing conversion rates or leading a high-performing team, we want to see the impact you’ve made in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Drayton
✨Know Your Marketing Strategy Inside Out
Before the interview, make sure you thoroughly understand the marketing strategy of the company you're applying to. Be ready to discuss how your experience aligns with their goals and how you can contribute to their growth phase.
✨Showcase Your Leadership Skills
As a potential Marketing Director, it's crucial to demonstrate your ability to lead and mentor a team. Prepare examples of how you've successfully managed teams in the past, focusing on how you fostered collaboration and high performance.
✨Be Data-Driven
Since the role requires expertise in CRM platforms and analytics tools, come prepared with specific examples of how you've used data to drive marketing decisions. Highlight any successful lead generation programmes you've implemented and the results they achieved.
✨Engage with Their Vision
Research the company's mission and values, and think about how you can align your approach with their vision. During the interview, express your enthusiasm for their direction and how you can help them engage both immediate and long-term customers.
