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- Tasks: Lead the sales strategy and secure retail partnerships for a premium FMCG brand.
- Company: Dynamic UK-based SME backed by a successful global parent company.
- Benefits: Hybrid working, competitive salary, and leadership autonomy.
- Why this job: Shape the future of a growing brand while maintaining its premium integrity.
- Qualifications: Proven experience as a Sales Director in corporate FMCG, with strategic vision.
- Other info: Collaborate closely with the UK MD and leadership team in a vibrant environment.
The predicted salary is between 80000 - 120000 £ per year.
We’re working on behalf of a UK‑based FMCG premium brand, it’s an SME company in the UK that is backed by a larger global parent. With the direction and support of their parent, the UK business is now entering an exciting growth phase. The UK business is well established and has built a strong DTC platform where it has developed a loyal consumer following by staying true to its values of product quality and brand integrity.
With ambitious plans to scale into grocery, they are now looking to appoint a Sales Director to lead this next chapter of growth, reporting directly to the UK Managing Director. This role will suit someone who is an established Sales Director / Head of Sales who has built their career in corporate FMCG and has either already moved into an SME environment or is now looking to do so. Someone commercially sharp, comfortable operating at leadership level, and motivated by the opportunity to shape strategy rather than simply execute it.
The successful candidate will own the UK grocery strategy, identify and secure the right retail partnerships to scale the brand in a way that protects its premium positioning. The role offers hybrid working, with an expectation of being at the central London office approximately two days per week. It’s a high‑impact leadership position with genuine autonomy, close collaboration with the UK MD and leadership team, and the backing of a highly successful and ambitious international parent business.
Sales Director in London employer: Drayton
Contact Detail:
Drayton Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG sector and let them know you're on the hunt for a Sales Director role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by researching the company’s values and recent developments. Show them you’re not just another candidate; you’re genuinely interested in their growth and how you can contribute to their grocery strategy.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email to express your appreciation and reiterate your enthusiasm for the role. It keeps you fresh in their minds and shows your professionalism.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you stand out, and applying directly gives you a better chance of being noticed. Plus, we’re always here to support you in landing that dream job!
We think you need these skills to ace Sales Director in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see how excited you are about joining our team and contributing to the growth of the brand. Share why this position speaks to you and how your values align with ours.
Tailor Your CV: Make sure your CV is tailored specifically for the Sales Director role. Highlight your experience in FMCG and any leadership roles you've held. We’re looking for someone who can shape strategy, so don’t forget to showcase your achievements in driving sales and building partnerships.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Use it to explain why you’re the perfect fit for this role and how your background prepares you for the challenges ahead. Be genuine and let your personality come through – we love to see the real you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us that you’re proactive and keen to join our team!
How to prepare for a job interview at Drayton
✨Know Your FMCG Inside Out
Make sure you brush up on the latest trends and challenges in the FMCG sector, especially regarding premium brands. Being able to discuss how these factors impact sales strategies will show your depth of knowledge and passion for the industry.
✨Showcase Your Leadership Style
Prepare to discuss your leadership approach and how you've successfully led teams in the past. Think about specific examples where you've shaped strategy and driven growth, as this role is all about making an impact at a leadership level.
✨Understand the Brand's Values
Familiarise yourself with the company's values around product quality and brand integrity. Be ready to explain how you would protect and promote these values while scaling into grocery, as this will demonstrate your alignment with their mission.
✨Prepare Questions About Growth Strategy
Have insightful questions ready about the company's growth plans and how they envision the Sales Director contributing to that vision. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.