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For Companies At a Glance
- Tasks: Lead and innovate marketing strategies to drive business growth and customer engagement.
- Company: Join a dynamic service-led business redefining its sector.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Why this job: Be a key player in a growing company and shape its marketing future.
- Qualifications: Proven experience in leading marketing teams and driving successful lead generation.
- Other info: Collaborative culture with a focus on high performance and results.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Drayton is excited to be partnering with an elevated serviceâled business redefining their sector's proposition. This business is now entering a significant growth phase and are now investing in a Group Director of Marketing to take the business through its next stage of scaling.
In this exciting role, you will:
- Define, oversee and manage all aspects of marketing strategy across two divisions of this business, acting as a true business partner to the entirety of the senior leadership team.
- Drive business growth through the development and execution of the marketing strategy to engage both immediateâneed customers and longâterm prospects.
- Own endâtoâend lead generation strategy, with a focus on pipeline quality and subsequent conversion.
- Attend and strategically leverage local events, community forums, and networks to engage customers.
- Own customer data and CRM endâtoâend, combining quantitative performance metrics with qualitative insight to lead longâterm nurture of a highâvalue database, overseeing email and website user journeys and driving conversion optimisation across all touchpoints.
- Lead and mentor a marketing team, cultivating a collaborative, engaged, and highâperforming culture.
Essential requirements for this role include:
- Extensive experience leading marketing functions at a Head of or Director level, with a strong focus on direct marketing and managing nuanced customer journeys.
- Track record of success in building and scaling nuanced and targeted lead generation programs which result in highly successful conversion.
- Extensive expertise in CRM platforms and analytics tools, with a proven ability to leverage these systems to track customer behaviour, optimise engagement, and drive dataâinformed business decisions.
- Demonstrated experience in managing and motivating marketing teams, inspiring high performance and fostering engagement.
The ideal profile will be:
- A deeply customer focused marketing leader, with excellent interpersonal and communicative abilities.
- Skilled at influencing and engaging both internally with teams and externally with customers.
- Highly commercial and numerical mindset, capable of analysing data effectively to provide actionable, insightâdriven recommendations.
- Collaborative problemâsolver, focused on delivering results and practical solutions.
- Proactive selfâstarter, motivated to work independently and take initiative.
- Goalâoriented and organised, consistently driving execution with high standards.
- Resilient, confident, and engaged, thriving in highâend business environments.
This role is a London based, hybrid role with 3 days a week in the office.
Seniority level: Executive
Employment type: Full-time
Job function: Marketing
Industries: Wellness and Fitness Services and Hospitality
Marketing Director in London employer: Drayton
Contact Detail:
Drayton Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Marketing Director in London
â¨Network Like a Pro
Get out there and connect with people in the industry! Attend local events, community forums, and networking meetups. It's all about making those connections that could lead to your next big opportunity.
â¨Show Off Your Skills
When you get the chance to chat with potential employers, donât hold back! Share your successes and how you've driven growth in previous roles. Use specific examples to showcase your expertise in lead generation and customer engagement.
â¨Leverage Social Media
Use platforms like LinkedIn to your advantage. Share insights, engage with industry leaders, and even post about your thoughts on marketing trends. This not only builds your personal brand but also shows you're active and knowledgeable in the field.
â¨Apply Through Our Website
Donât forget to check out our website for job openings! Applying directly through us can give you an edge, as weâre always looking for passionate candidates who fit our culture and values.
We think you need these skills to ace Marketing Director in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in leading marketing functions and managing customer journeys, as these are key for us at StudySmarter.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how your skills align with our vision. Donât forget to mention your experience with lead generation and CRM platforms!
Showcase Your Achievements: Quantify your successes! Whether itâs increasing conversion rates or leading a high-performing team, we want to see the impact youâve made in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you donât miss out on any important updates from us!
How to prepare for a job interview at Drayton
â¨Know Your Marketing Strategy Inside Out
Before the interview, make sure you thoroughly understand the marketing strategy of the company you're applying to. Be ready to discuss how your experience aligns with their goals and how you can contribute to their growth phase.
â¨Showcase Your Leadership Skills
As a potential Marketing Director, it's crucial to demonstrate your ability to lead and mentor a team. Prepare examples of how you've successfully managed teams in the past, focusing on how you foster collaboration and high performance.
â¨Be Data-Driven
Since the role requires extensive expertise in CRM platforms and analytics tools, come prepared with specific examples of how you've used data to drive marketing decisions. Highlight any successful lead generation programs you've implemented and their impact on conversion rates.
â¨Engage with Their Vision
Research the company's mission and values, and be ready to discuss how your customer-focused approach aligns with their vision. Show enthusiasm for their growth journey and how you can help them engage both immediate and long-term customers.
