Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead creative direction and develop engaging campaigns for a trendy fashion brand.
- Company: Join a disruptive fashion label with a cult following and ambitious growth plans.
- Benefits: Enjoy a flexible budget, a supportive leadership team, and the chance to mentor a creative team.
- Why this job: Shape the future of a fast-scaling brand while pushing creative boundaries in a vibrant culture.
- Qualifications: Experience in fashion or youth culture, strong storytelling skills, and team leadership abilities required.
- Other info: This role is perfect for those who thrive in entrepreneurial, fast-paced environments.
The predicted salary is between 43200 - 72000 ÂŁ per year.
A disruptive, culture-driven fashion label is seeking a visionary and hands-on Head of Creative to lead its next phase of brand evolution. With a cult following, ambitious growth plans, and a sharp digital edge, this is an opportunity to define the creative future of a growing, and exciting fashion brand.
The successful candidate will blend conceptual thinking with production know-how—equal parts brand builder, storyteller, and executor. You’ll be responsible for developing and delivering content that cuts through, connects with their audience, and drives real commercial impact. This is a rare chance to own the creative direction of a brand that’s scaling fast, with significant budget, a growing team, and support from a leadership team that understands the power of bold creative.
Key Responsibilities- Lead the overall creative direction and content strategy across all brand touchpoints.
- Conceptualise and execute campaigns that drive engagement, brand affinity, and sales.
- Own creative output across editorial shoots, digital content, and social.
- Collaborate closely with marketing, production, and merchandising to ensure alignment between product, story, and audience.
- Build and mentor a high-performing creative team.
- Manage a flexible creative budget, and drive efficiency across shoot production.
- Partner with performance and social teams to ensure content is tailored to media—understanding the “why” behind every asset.
- Maintain accountability for key KPIs, including click-through rates, and social engagement.
- A hybrid thinker—equal parts creative director and producer—with a strong track record in fashion or youth culture brands.
- Deep experience in storytelling, editorial campaigns, and content built for digital and social.
- Previously led creative in a high-growth, single-brand environment (agency-style models not the right fit).
- Commercially minded with an instinct for what moves the needle—both creatively and financially.
- Thrives in an entrepreneurial, fast-paced environment; comfortable with ownership and ambiguity.
- Understands audience, subculture, and brand authenticity—while still pushing creative boundaries.
- Strong team leadership skills; capable of inspiring and scaling a creative department.
Head of Creative (London) employer: Drayton
Contact Detail:
Drayton Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Creative (London)
✨Tip Number 1
Network with professionals in the fashion industry, especially those who have experience in creative roles. Attend industry events, workshops, and seminars to connect with potential colleagues and mentors who can provide insights into the role and the company.
✨Tip Number 2
Showcase your portfolio effectively by curating a selection of your best work that aligns with the brand's aesthetic and values. Highlight projects that demonstrate your ability to blend creativity with commercial success, as this is crucial for the Head of Creative position.
✨Tip Number 3
Research the brand thoroughly to understand its culture, audience, and previous campaigns. This knowledge will allow you to tailor your approach and ideas during interviews, demonstrating your genuine interest and strategic thinking.
✨Tip Number 4
Prepare to discuss your leadership style and how you've successfully built and mentored creative teams in the past. Be ready to share specific examples of how you've driven engagement and sales through innovative campaigns, as this will resonate with the hiring team.
We think you need these skills to ace Head of Creative (London)
Some tips for your application 🫡
Understand the Brand: Before applying, immerse yourself in the fashion brand's culture and values. Familiarise yourself with their previous campaigns and creative direction to tailor your application accordingly.
Craft a Compelling CV: Highlight your relevant experience in fashion or youth culture brands. Emphasise your leadership roles, successful campaigns, and any metrics that showcase your impact on brand growth and engagement.
Write a Tailored Cover Letter: In your cover letter, express your vision for the brand's creative future. Discuss how your unique blend of creativity and production know-how aligns with their goals, and provide examples of past successes that demonstrate your capabilities.
Showcase Your Portfolio: Include a portfolio that highlights your best work in storytelling, editorial campaigns, and digital content. Ensure it reflects your ability to connect with audiences and drive commercial impact, as this role demands a strong visual and conceptual narrative.
How to prepare for a job interview at Drayton
✨Showcase Your Vision
As a Head of Creative, it's crucial to demonstrate your unique vision for the brand. Prepare to discuss your ideas on how to evolve the brand's creative direction and connect with its audience. Bring examples of past campaigns that reflect your innovative thinking.
✨Understand the Brand's Culture
Familiarise yourself with the fashion label's culture and values. During the interview, articulate how your personal style and creative philosophy align with the brand's identity. This will show that you are not just a fit for the role but also for the company ethos.
✨Prepare for Collaboration Questions
Expect questions about your experience working with cross-functional teams. Be ready to share specific examples of how you've collaborated with marketing, production, and merchandising to create successful campaigns. Highlight your ability to align creative output with business goals.
✨Demonstrate Commercial Acumen
Since the role requires a commercially minded approach, prepare to discuss how your creative decisions have driven sales and engagement in previous roles. Use metrics and KPIs to illustrate your impact, showing that you understand the balance between creativity and commercial success.
