Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead creative direction and develop engaging campaigns for a trendy fashion brand.
- Company: Join a disruptive fashion label with a cult following and ambitious growth plans.
- Benefits: Enjoy a flexible budget, mentorship opportunities, and a supportive leadership team.
- Why this job: Shape the future of a fast-scaling brand while pushing creative boundaries in a vibrant culture.
- Qualifications: Experience in fashion or youth culture, with strong storytelling and team leadership skills required.
- Other info: This role is perfect for those who thrive in entrepreneurial, fast-paced environments.
The predicted salary is between 48000 - 84000 ÂŁ per year.
A disruptive, culture-driven fashion label is seeking a visionary and hands-on Head of Creative to lead its next phase of brand evolution. With a cult following, ambitious growth plans, and a sharp digital edge, this is an opportunity to define the creative future of a growing, and exciting fashion brand.
The successful candidate will blend conceptual thinking with production know-how—equal parts brand builder, storyteller, and executor. You’ll be responsible for developing and delivering content that cuts through, connects with their audience, and drives real commercial impact. This is a rare chance to own the creative direction of a brand that’s scaling fast, with significant budget, a growing team, and support from a leadership team that understands the power of bold creative.
Key Responsibilities- Lead the overall creative direction and content strategy across all brand touchpoints.
- Conceptualise and execute campaigns that drive engagement, brand affinity, and sales.
- Own creative output across editorial shoots, digital content, and social.
- Collaborate closely with marketing, production, and merchandising to ensure alignment between product, story, and audience.
- Build and mentor a high-performing creative team.
- Manage a flexible creative budget, and drive efficiency across shoot production.
- Partner with performance and social teams to ensure content is tailored to media—understanding the “why” behind every asset.
- Maintain accountability for key KPIs, including click-through rates, and social engagement.
- A hybrid thinker—equal parts creative director and producer—with a strong track record in fashion or youth culture brands.
- Deep experience in storytelling, editorial campaigns, and content built for digital and social.
- Previously led creative in a high-growth, single-brand environment (agency-style models not the right fit).
- Commercially minded with an instinct for what moves the needle—both creatively and financially.
- Thrives in an entrepreneurial, fast-paced environment; comfortable with ownership and ambiguity.
- Understands audience, subculture, and brand authenticity—while still pushing creative boundaries.
- Strong team leadership skills; capable of inspiring and scaling a creative department.
Head of Creative employer: Drayton
Contact Detail:
Drayton Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Creative
✨Tip Number 1
Familiarise yourself with the brand's current creative direction and recent campaigns. Understanding their aesthetic and messaging will help you articulate how your vision aligns with their goals during discussions.
✨Tip Number 2
Network within the fashion industry, especially with professionals who have experience in high-growth brands. Attend relevant events or engage on social media to build connections that could provide insights or referrals.
✨Tip Number 3
Prepare a portfolio that showcases not just your best work, but also your process and results. Highlight projects where you’ve driven engagement and sales, as this role demands a strong commercial mindset.
✨Tip Number 4
Stay updated on the latest trends in fashion and digital marketing. Being able to discuss current industry movements and how they can influence the brand’s strategy will demonstrate your passion and expertise.
We think you need these skills to ace Head of Creative
Some tips for your application 🫡
Understand the Brand: Before applying, immerse yourself in the fashion brand's identity. Familiarise yourself with their previous campaigns, aesthetic, and target audience to tailor your application accordingly.
Craft a Compelling CV: Highlight your relevant experience in creative direction, particularly within fashion or youth culture brands. Emphasise your achievements in storytelling and campaign execution, showcasing how you've driven engagement and sales.
Write a Tailored Cover Letter: In your cover letter, express your passion for the brand and articulate your vision for its creative future. Mention specific examples of past work that align with the brand's ethos and demonstrate your understanding of their audience.
Showcase Your Portfolio: Include a link to your portfolio that features your best work in editorial shoots, digital content, and social media campaigns. Ensure it reflects your ability to blend creativity with commercial impact, as this role demands a strong balance of both.
How to prepare for a job interview at Drayton
✨Showcase Your Vision
As a Head of Creative, it's crucial to demonstrate your unique vision for the brand. Prepare to discuss your ideas on how to evolve the brand's creative direction and connect with its audience. Bring examples of past campaigns that reflect your innovative thinking.
✨Know the Brand Inside Out
Research the fashion label thoroughly before the interview. Understand its history, target audience, and current market position. This knowledge will help you articulate how your creative strategies can align with their goals and enhance brand affinity.
✨Prepare for Collaboration Questions
Expect questions about your experience working with cross-functional teams. Be ready to share specific examples of how you've collaborated with marketing, production, and merchandising to create cohesive campaigns that drive engagement and sales.
✨Demonstrate Commercial Acumen
Highlight your understanding of the commercial aspects of creative work. Discuss how your creative decisions have previously impacted key performance indicators like click-through rates and social engagement, showcasing your ability to blend creativity with business objectives.
