At a Glance
- Tasks: Lead and innovate marketing strategies to drive business growth and customer engagement.
- Company: Join a dynamic service-led business redefining its sector.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborative culture with a focus on high performance and results.
- Why this job: Be a key player in a growing company and shape its marketing future.
- Qualifications: Proven experience in marketing leadership and customer journey management.
The predicted salary is between 43200 - 72000 £ per year.
Drayton is excited to be partnering with an elevated service‑led business redefining their sector's proposition. This business is now entering a significant growth phase and are now investing in a Group Director of Marketing to take the business through its next stage of scaling.
In this exciting role, you will:
- Define, oversee and manage all aspects of marketing strategy across two divisions of this business, acting as a true business partner to the entirety of the senior leadership team.
- Drive business growth through the development and execution of the marketing strategy to engage both immediate‑need customers and long‑term prospects.
- Own end‑to‑end lead generation strategy, with a focus on pipeline quality and subsequent conversion.
- Attend and strategically leverage local events, community forums, and networks to engage customers.
- Own customer data and CRM end‑to‑end, combining quantitative performance metrics with qualitative insight to lead long‑term nurture of a high‑value database, overseeing email and website user journeys and driving conversion optimisation across all touchpoints.
- Lead and mentor a marketing team, cultivating a collaborative, engaged, and high‑performing culture.
Essential requirements for this role include:
- Extensive experience leading marketing functions at a Head of or Director level, with a strong focus on direct marketing and managing nuanced customer journeys.
- Track record of success in building and scaling nuanced and targeted lead generation programs which result in highly successful conversion.
- Extensive expertise in CRM platforms and analytics tools, with a proven ability to leverage these systems to track customer behaviour, optimise engagement, and drive data‑informed business decisions.
- Demonstrated experience in managing and motivating marketing teams, inspiring high performance and fostering engagement.
The ideal profile will be:
- A deeply customer focused marketing leader, with excellent interpersonal and communicative abilities.
- Skilled at influencing and engaging both internally with teams and externally with customers.
- Highly commercial and numerical mindset, capable of analysing data effectively to provide actionable, insight‑driven recommendations.
- Collaborative problem‑solver, focused on delivering results and practical solutions.
- Proactive self‑starter, motivated to work independently and take initiative.
- Goal‑oriented and organised, consistently driving execution with high standards.
- Resilient, confident, and engaged, thriving in high‑end business environments.
This role is a London based, hybrid role with 3 days a week in the office.
Seniority level: Executive
Employment type: Full-time
Job function: Marketing
Industries: Wellness and Fitness Services and Hospitality
Marketing Director in England employer: Drayton
At Drayton, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead innovative projects in a thriving ecommerce environment. With a hybrid work model based in London, we offer flexibility and a collaborative atmosphere that empowers our team to excel and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in England
✨Network Like a Pro
Get out there and connect with people in the industry! Attend local events, community forums, and networking meet-ups. It's all about building relationships that can lead to opportunities.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your success stories and how you've driven growth in previous roles. Make sure they see the value you can bring to their team.
✨Leverage Social Media
Use platforms like LinkedIn to showcase your expertise and engage with industry leaders. Share insights, comment on relevant posts, and make yourself visible to those looking for a marketing director.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Director in England
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in leading marketing functions and managing customer journeys, as these are key for us at Drayton.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for redefining marketing strategies and how you can drive business growth. We want to see your personality come through!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Include specific examples of lead generation programs you've built and how they’ve led to successful conversions. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Drayton
✨Know Your Marketing Strategy Inside Out
Before the interview, make sure you thoroughly understand the marketing strategies that have been successful in similar businesses. Be ready to discuss how you would define and oversee a marketing strategy for Drayton, focusing on both immediate and long-term customer engagement.
✨Showcase Your Leadership Skills
Prepare examples of how you've led and mentored marketing teams in the past. Highlight specific instances where your leadership inspired high performance and collaboration, as this role requires someone who can cultivate a strong team culture.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with CRM platforms and analytics tools relevant to the role. Be prepared to discuss how you've used data to track customer behaviour and optimise engagement, showcasing your ability to make informed business decisions.
✨Engage with Real-Life Scenarios
Think of potential challenges the company might face in scaling their marketing efforts. Prepare to discuss practical solutions and how you would leverage local events and community forums to engage customers effectively.
