Chief Marketing Officer

Drayton are thrilled to be partnering on a highly confidential mandate on behalf of an FMCG business based in West London, who are seeking a Chief Marketing Officer.

In this exciting role, you will:

• Driving the business’s strategy, driving profitable growth in the D2C channel and building brand recognition.
• Develop and execute performance marketing strategies, and lead the business strategy for customer segmentation and CRM.
• Work closely with other senior leaders and the Operational Board to ensure that marketing initiatives are aligned with the company's overall strategy.
• Lead and mentor an innovative team of marketing and digital professionals.

Essential requirements for this role include:

• An experienced dynamic, results-driven marketing leader, bringing a strong blend of digital marketing and brand marketing experience,
• A proven track record of delivering profitable revenue growth through customer-centric strategies and digital transformation, within a digital or omnichannel business.
• Hands-on leadership experience across customer acquisition, CRM, and brand marketing, gained in a high-growth environment.
• Experience leading and coordinating cross-functional teams of over 20 people, managing complex projects, and ensuring alignment across departments to deliver impactful outcomes.

The ideal profile will:

• Be an entrepreneurial leader who has driven strong D2C growth from an existing B2B focused business operation.
• Be confident operating in a high growth-environment, effectively balancing structured execution with the agility that fast-growing companies demand.
• An insightful leader skilled at identifying and capitalising on data-driven, customer-focused growth opportunities.