Social Media Advertising Executive - Avalla

Draper Tools are looking for a Social Media Advertising Executive to support our Avalla brand. Why work for us? Draper Tools is a family business with a rich history, a strong, supportive \’family culture\’ and a passion for continuous improvement. We believe everyone can make a difference, we value opinions, we embrace new ideas and take a collaborative and proactive approach to change. People enjoy working for us; one in six employees have worked for Draper for more than 25 years! We believe there are four key reasons why you should work for us: We\’re a trusted brand: there is a reason why we\’ve been in business for over 100 years and show no signs of slowing down. We\’ll welcome you: work plays a significant part in all of our lives, so we\’ve built a happy and inviting environment, full of friendly colleagues who are proud to work together. We\’ll invest in you: our people are at the heart of everything we do. Which is why we\’re passionate about helping you reach your full potential. We build success together. We\’ll value you: we love to recognise great work, so our benefits package has been designed to say \”thank you\” in more ways than one. Benefits As our Social Media Advertising Executive your benefits will include: Full-time hours with some flexibility on start and finish time 25 days holiday with the ability to purchase additional leave* Pension scheme Employee Assistance Programme (EAP) and medical cash plan Private health scheme * Staff discount on Draper products with significant savings available Long service bonus * Ad-hoc rewards and recognition Day off for your birthday Cycle to Work Scheme Employee discount scheme – discounts on gym memberships, groceries, holidays and more Free onsite parking*After qualifying period Job Opportunity Working as our Social Media Advertising Executive your role will include: Planning, launching and optimising advertising campaigns in the UK and Europe through Meta Ads. Working with the Marketplace team to identify campaign ideas that align with brand goals Managing campaign budgets, tracking KPIs and adjusting advertising accordingly. Troubleshoot underperforming campaigns and implement improvements. Collaborating with the Creative Services team to create engaging advertising content that is suitable for the target audience. Analysing campaign performance and provide regular, data driven reports. Performing competitor and market analysis to ensure campaigns are forward thinking, innovative and effective. Testing and experimenting with different advert formats and targeting options to improve advert performance. Keeping up to date with the latest trends in social media advertising and Meta Ads policies and changes, ensuring these trends and changes are reflected in campaigns. Developing and maintaining a social content calendar. Creating and publishing content that is adapted for each platform. Engage with Micro-influencers and brand ambassadors to help build an online community. Actively engage with comments, messages and mentions promptly, with a high degree of care and attention to detail. Organise social media competitions and collaborations to enhance brand awareness and engagement. Essential Skills Proven experience managing Meta Ads campaigns with a strong track record of delivering measurable results. In depth knowledge of Meta Ads Manager, along with its tools and features. Good analytical skills, detail oriented, makes data driven decision. Understanding of attribution tools and techniques to monitor effectiveness of advert spend. Experience in other paid media (TikTok, LinkedIn etc.) would be advantageous. Excellent communication skills, both written and verbal. Ability to work independently and manage multiple tasks. Creative and collaborative mindset.If you are interested in this position, please click the link. This will direct you to our Applicant Tracking System where you will be able to apply for the role. STRICTLY NO AGENCIES