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- Tasks: Create engaging and persuasive content across various marketing channels.
- Company: Join Draper Tools, a family business with a rich history and supportive culture.
- Benefits: Flexible hours, 25 days holiday, health schemes, and employee discounts.
- Other info: Enjoy excellent career growth and recognition for your contributions.
- Why this job: Be part of a trusted brand and make your mark in a collaborative environment.
- Qualifications: Experience in writing marketing copy and strong communication skills required.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for a Copywriter to join our Creative Services team to create clear, engaging and persuasive content that brings our product range to life across campaigns, digital channels and traditional marketing materials. This exciting role will also play a key part in maintaining and evolving the Draper brand voice.
Why work for us? Draper Tools is a family business with a rich history, a strong, supportive ‘family culture’ and a passion for continuous improvement. We believe everyone can make a difference, we value opinions, we embrace new ideas and take a collaborative and proactive approach to change. People enjoy working for us; one in six employees have worked for Draper for more than 25 years! Plus, we are proud winners of Employer of the Year 2025 at the Solent 250 Awards.
We believe there are four key reasons why you should work for us:
- We’re a trusted brand: there is a reason why we’ve been in business for over 100 years and show no signs of slowing down.
- We’ll welcome you: work plays a significant part in all of our lives, so we’ve built a happy and inviting environment, full of friendly colleagues who are proud to work together.
- We’ll invest in you: our people are at the heart of everything we do. Which is why we’re passionate about helping you reach your full potential. We build success together.
- We’ll value you: we love to recognise great work, so our benefits package has been designed to say “thank you” in more ways than one.
Benefits:
- Full-time hours with some flexibility on start and finish time
- 25 days holiday with the ability to purchase additional leave
- Day off for your birthday
- Pension scheme
- Medical cash plan providing cash back on everyday medical costs
- Employee Assistance Programme (EAP)
- Private health scheme
- Staff discount on Draper products with significant savings available
- Employee discount scheme - discounts on gym memberships, groceries, holidays and more
- Long service bonus and awards
- Ad-hoc rewards and recognition
- Cycle to Work Scheme
- Free onsite parking
About the Role:
Working as our Copywriter your role will include:
- Creating engaging, on-brand copy across multiple channels, delivering SEO-optimised content for websites and email alongside impactful copy for packaging, brochures and press advertising.
- Supporting with product launches, promotions and ongoing marketing activity with clear, compelling copy that communicates value and builds trust.
- Collaborating with product, marketing and commercial teams to shape content that supports launches and campaigns from concept to delivery.
- Taking responsibility for product copy within the Product Management System, creating, reviewing and updating content for both current and future products to ensure it remains accurate, engaging and on brand.
- Building effective working relationships across the business, identifying and collaborating with product experts to support research into new and existing lines.
- Interpreting business requirements, apply brand and style guidelines consistently.
- Taking ownership of the quality and accuracy of your work, including proofreading, sense-checking and ensuring all copy meets legal and compliance standards.
Requirements:
- Proven experience writing marketing copy for B2B and B2C audiences, with the confidence to adapt your tone across different channels.
- Ability to follow brand guidelines and style for tone of voice.
- A detail-focused approach to writing, with pride taken in producing clear, accurate and polished content.
- Exceptional written communication skills with a strong command of grammar.
- A collaborative mindset, comfortable working with a wide range of teams and stakeholders across the business.
- A willingness to learn and build technical knowledge to communicate complex product information in an accessible way.
- A proactive and organised approach, with the ability to manage multiple projects and deadlines in a fast-paced, process-driven environment.
- Excellent attention to detail.
If you are interested in this position, please click the link. This will direct you to our Applicant Tracking System where you will be able to apply for the role.
STRICTLY NO AGENCIES
Copywriter in Eastleigh employer: Draper Tools
Contact Detail:
Draper Tools Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter in Eastleigh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your portfolio! Make sure to have a well-organised collection of your best work ready to share. Tailor it to highlight pieces that align with the role you're applying for, especially if they showcase your ability to create engaging copy.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. At Draper Tools, they value collaboration and continuous improvement, so think about how your experiences align with that and be ready to share examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Draper family and being part of their supportive culture.
We think you need these skills to ace Copywriter in Eastleigh
Some tips for your application 🫡
Know Your Audience: Before you start writing, think about who you're talking to. Tailor your content to resonate with both B2B and B2C audiences. Show us that you can adapt your tone and style to fit different channels!
Show Off Your Skills: Make sure to highlight your experience in creating engaging, on-brand copy. Include examples of SEO-optimised content or impactful marketing materials you've worked on. We want to see your best work!
Follow the Brand Voice: Familiarise yourself with Draper’s brand voice and style guidelines. Your application should reflect your ability to maintain and evolve this voice across various platforms. Consistency is key!
Proofread, Proofread, Proofread!: Attention to detail is crucial for a Copywriter. Before submitting your application, double-check for any typos or grammatical errors. Show us that you take pride in producing polished content!
How to prepare for a job interview at Draper Tools
✨Know Your Brand Voice
Before the interview, dive deep into Draper Tools' brand voice. Familiarise yourself with their tone and style by reviewing their website, social media, and marketing materials. This will help you demonstrate how your writing aligns with their existing content and how you can contribute to evolving it.
✨Showcase Your Portfolio
Bring along a well-curated portfolio that highlights your best copywriting work, especially pieces that resonate with B2B and B2C audiences. Be ready to discuss the thought process behind each piece and how it achieved its goals, as this will showcase your strategic thinking and adaptability.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, prepare examples of past collaborations. Think about challenges you faced, how you communicated with different stakeholders, and the outcomes of those projects. This will show your collaborative mindset and ability to thrive in a team environment.
✨Practice Your Proofreading Skills
As attention to detail is crucial for this role, brush up on your proofreading skills before the interview. You might be asked to review a piece of copy on the spot, so being able to spot errors and suggest improvements will demonstrate your commitment to quality and accuracy.