At a Glance
- Tasks: Lead EMEA marketing strategy to boost brand awareness and customer loyalty.
- Company: Join Dragos, a leader in ICS/OT Cybersecurity, dedicated to protecting essential services.
- Benefits: Enjoy a remote-first culture with competitive equity packages and flexible schedules.
- Why this job: Make a real impact in cybersecurity while collaborating with diverse teams across EMEA.
- Qualifications: Strong communication skills and experience in cybersecurity marketing preferred.
- Other info: Opportunity to travel up to 15% and work with local agencies.
The predicted salary is between 43200 - 72000 £ per year.
Dragos is on a relentless mission to defend industrial organizations that provide us with the necessities of modern civilization; running water, functioning electricity, and safe industrial working environments. As the market leader in ICS/OT Cybersecurity, we are dedicated to arming our customers with best-in-class technology, threat intelligence, and services to protect their systems as effectively and efficiently as possible. We’re a remote-first culture with operations in North America, Europe, the Middle East, and APAC. We’re looking for mission-oriented teammates who embody our core values of authenticity, transparency, and trust. Are you ready to make a difference? Come join a mission that can save the world!
About the Role:
In this role, you’ll work with marketing and sales teams to strengthen Dragos’s brand, generate new business, and grow existing customer relationships through a mix of public relations, digital and in-person activities and campaigns. You\’ll also collaborate with marketing and regional leadership to own and implement all EMEA marketing activities.
Reporting to the Senior Director of Field & Partner Marketing, you’ll play a key role in refining the EMEA go-to-market strategy to ensure efficient and scalable growth.
Location : This is a remote position based in the UK, requiring flexibility in schedule to accommodate international time zones.
Responsibilities
- Develop and execute an EMEA wide marketing strategy for YoY pipeline and business growth.
- Build and deliver agile regional programs to enhance brand awareness, grow new and existing pipeline, and strengthen customer loyalty across EMEA.
- Own and manage the regional budget as part of the annual planning process, ensuring alignment with the company’s overall go-to-market strategy and revenue targets.
- Collaborate with marketing leadership to ensure alignment across teams and support the EMEA sales organization in achieving business goals.
- Track, analyze, and report on EMEA marketing performance, identifying areas for improvement and recommending adjustments.
- Work with the Director of Partner Marketing to support and enhance channel partner and reseller relationships, driving strategic activities aligned with regional objectives.
- Identify and manage local marketing agencies as needed, providing clear direction and expectations.
- Stay informed on EMEA market trends and adapt programs accordingly to ensure relevance and impact.
Qualifications
- Strong collaboration and communication skills with a history of building influential relationships with stakeholders, both internally and externally.
- Agile decisionmaker with the ability to adapt in real-time without the need for extensive coaching.
- Experience working for both larger and smaller organizations within cybersecurity and/or the software industry preferred.
- Understanding of the marketing landscape, practices, and customs across EMEA, with a focus on the UK, DACH, and Middle East regions.
- Proven experience in defining and executing marketing strategies and tactics that align with both regional and global business goals.
- Hands-on experience managing programs in the UK, DACH and/or Middle East, and identifying and working with local agencies to execute sub-regional strategies.
- Skilled at engaging with stakeholders at all levels and making data-driven decisions.
- Strong problem-solving skills, with a process-oriented mindset, the ability to anticipate challenges, and a keen eye for detail in both written and verbal communication.
- Availability to travel up to 15%.
Compensation
- Competitive Equity Package
#LI-NH1 #LI-REMOTE
Dragos is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local laws. All new hires must pass a background check as a condition of employment.
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Field Marketing Director - EMEA United Kingdom employer: Dragos, Inc
Contact Detail:
Dragos, Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Director - EMEA United Kingdom
✨Tip Number 1
Familiarise yourself with the latest trends in cybersecurity, especially within the EMEA region. Understanding the specific challenges and opportunities in markets like the UK, DACH, and the Middle East will help you speak confidently about how you can contribute to Dragos's mission.
✨Tip Number 2
Network with professionals in the cybersecurity field, particularly those who have experience in marketing roles. Engaging with industry peers can provide insights into effective strategies and may even lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss your experience with both large and small organisations in the cybersecurity sector. Be ready to share specific examples of how you've successfully executed marketing strategies that align with business goals, as this will demonstrate your capability for the role.
✨Tip Number 4
Showcase your ability to adapt and make agile decisions by preparing examples from your past work. Highlight situations where you had to pivot quickly in response to market changes or internal feedback, as this aligns with the dynamic nature of the role at Dragos.
We think you need these skills to ace Field Marketing Director - EMEA United Kingdom
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Field Marketing Director position at Dragos. Tailor your application to highlight relevant experience in marketing strategy, stakeholder engagement, and the cybersecurity landscape.
Craft a Compelling CV: Your CV should clearly showcase your experience in developing and executing marketing strategies, particularly in the EMEA region. Use quantifiable achievements to demonstrate your impact in previous roles, such as growth in pipeline or brand awareness.
Write a Strong Cover Letter: In your cover letter, express your passion for the mission of Dragos and how your values align with theirs. Highlight specific examples of how you've successfully managed marketing programs and built relationships with stakeholders in the past.
Proofread and Edit: Before submitting your application, thoroughly proofread your CV and cover letter. Check for any grammatical errors or typos, and ensure that your documents are formatted professionally. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Dragos, Inc
✨Understand the Company Mission
Before your interview, make sure you fully grasp Dragos's mission to defend industrial organisations. Familiarise yourself with their core values of authenticity, transparency, and trust, as these will likely come up during your conversation.
✨Showcase Your Marketing Expertise
Be prepared to discuss your experience in developing and executing marketing strategies, especially within the cybersecurity or software industry. Highlight specific examples where you've successfully driven business growth or enhanced brand awareness.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, be ready to share examples of how you've built influential relationships with stakeholders. Emphasise your communication skills and ability to align marketing efforts with sales goals.
✨Stay Informed on Market Trends
Research current trends in the EMEA market, particularly in the UK, DACH, and Middle East regions. Being able to discuss relevant market insights will show your proactive approach and understanding of the landscape in which Dragos operates.