Affiliate & Performance Marketing Executive in Cardiff

DragonBet is a fast-growing, independent challenger brand in the UK betting market, with ambitious plans to expand across regulated markets. We offer a high-quality sportsbook and casino proposition in a highly regulated and competitive industry.

About the role:

This is a hands-on, execution-focused role suited to someone early-to-mid career who wants to develop their skills in a fast-paced, commercially rigorous environment. You will work closely with the Head of Performance Marketing, the Customer Strategy Team and external partners to deliver efficient, compliant acquisition.

Key responsibilities:

• Manage day-to-day affiliate relationships, acting as the main point of contact for partners.
• Recruit and onboard new affiliates, negotiating deals and commission structures.
• Optimise the affiliate portfolio to maximise quality, compliance and ROI.
• Monitor affiliate performance, identifying and addressing fraud and compliance risks.
• Support the execution and optimisation of PPC campaigns across Google and other paid channels.
• Track and report on channel performance and KPIs, identifying opportunities to improve efficiency and results.
• Work closely with Compliance to ensure all affiliate and paid marketing activity meets UKGC and ASA requirements.

Requirements:

• Experience in affiliate marketing, ideally within the gambling, gaming or another regulated sector, with an understanding of how to build and grow a successful affiliate channel.
• Strong relationship management and communication skills, with the confidence to manage partner relationships, negotiate commercial deals and develop mutually beneficial partnerships.
• A data-driven mindset, with the ability to analyse performance, interpret KPIs and use insights to identify opportunities for growth and improve ROI.
• Excellent attention to detail and organisational skills, with the ability to manage multiple affiliate relationships, campaigns and priorities in a fast-paced environment.
• Familiarity with affiliate platforms, tracking systems and attribution tools, with an understanding of how to monitor performance and ensure accurate reporting.
• An understanding of digital marketing channels, including PPC, with an interest in campaign optimisation and improving acquisition performance.
• An understanding of UK gambling advertising regulations, including UKGC requirements and ASA/CAP standards, or a willingness to learn and develop knowledge in this area.
• A proactive and commercially minded approach, with the confidence to identify issues, take ownership and suggest practical ways to improve performance.
• Based in or able to commute to our Cardiff office 3–4 days per week.

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